Design Thinking - Introductory Lecture by Tuan Tran @ MES LAB

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WHAT COMES IN YOUR MIND
WHEN YOU THINK OF
DESIGN?
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

2. GRAPHICS?
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3. FURNITURES?
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LANDSCAPE?
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5. PRODUCTS?
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THEY ARE DESIGNED WHEN
FOLLOWING SIMILAR PROCESSES
(e.g Ulrich’s for NPD)
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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A BIGGER PICTURE, HOW ABOUT
SOLVING PROBLEMS
BY TECHNIQUES & PROCESSES OF
DESIGN?
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8. POVERTY
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HEALTH CARE
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GLOBAL ISSUES
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HERE, DESIGN THINKING CAN HELP
FIND SOLUTIONS
THROUGH DESIGN
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12. New Product Development
Design Thinking
Introductory presentation
Presentation #1
Design Thinking Brief
A very first insight of Design Thinking and
applications
Dated: December, 2014; version 2.0.1
Tuan Tran
Digital Product Lab
Dongguk University, Seoul, Korea

13. Slide: 13 your progress bar in this presentation Contents
List of sections
What is Design Thinking?
What can be designed?
Design Thinking in action – The process
AApppplliiccaattiioonnss
Resources
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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INTRODUCTION
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What is Design Thinking?
a discipline that uses the designer’s sensibility and methods to
match people’s needs with what is technologically feasible and
what a viable business strategy can convert into customer value
and market opportunity
Tim Brown, IDEO
…to solve problems in
business and society…
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

16. Slide: 16 your progress bar in this presentation Introduction
Tim Brown David Kelley
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Characteristics of Design Thinking
Human Centered: begins from deep empathy and
understanding of needs and motivations of people
Collaborative: Users = Multiple Stakeholders: Customers, Staffs,
Vendors, etc.
EExxppeerriimmeennttaall:: IItteerraattiivvee ““pprroottoottyyppiinngg –– tteessttiinngg”” llooooppss.. EEnnccoouurraaggee
Early Fail ~~
Optimistic: There exists solution for any problem
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Understanding Design Thinking
Is a way to find solutions that balance human desirability,
technical feasibility and economical viability
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Understanding Design Thinking
Is a way to find solutions that balance human desirability,
technical feasibility and economical viability
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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WHAT CAN BE DESIGNED?
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

21. Slide: 21 your progress bar in this presentation Projects
Products
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

22. Slide: 22 your progress bar in this presentation Projects
Services
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Experiences
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Systems, Solutions
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Systems, Solutions
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DESIGN THINKING – THE PROCESS
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Process by IDEO
Compare with Ulrich’s NPD process…
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Process by Stanford d.school
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Detail – Process by IDEO
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APPLICATIONS
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Possible Applications of Design Thinking
Problem Solving
Service Design
Business Strategy
Issues in Society
PSS? How? A new “PSS design scheme” as a topic?
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RESOURCES
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33. Slide: 33 your progress bar in this presentation Resouces
Resources
Book: Change by Design – Tim Brown; Design – Creation of
Artifacts in Society – Karl Ulrich
Tool Kits: Design Thinking for Educators
Project Reports: IDEO.org project reports
Web links – Google with “Design Thinking”
Academic Papers
Online course: Example - https://www.coursera.org/course/desig
nbiz
And where else?
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Design Tools
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Project Reports
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Project Reports
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Video #1: DESIGN (IDEO)
http://vimeo.com/46067111
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Video #2: From Design to Design Thinking (Tim B)
http://www.youtube.com/watch?v=lGOTwFvkfhU
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Video #3: Design and Innovation (Tim B)
http://www.youtube.com/watch?v=Ox88dz9ZDGw
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Video #4: What is Design Thinking #1
http://www.youtube.com/watch?v=a7sEoEvT8l8
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Video #5: All About Design Thinking
http://www.youtube.com/watch?v=3sOeSkTUTA0
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Video #6: What is Design Thinking?
http://www.youtube.com/watch?v=Ee4CKIPkIik
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Video #7: How design thinking transformed
Airbnb from failing startup to billion-dollar
business?
http://www.youtube.com/watch?v=RUEjYswwWPY
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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Video #8: Kelley IDEO
http://www.youtube.com/watch?v=GYkb6vfKMI4
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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THANK YOU
Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com