The document discusses mobile live streaming platforms like Meerkat and Periscope. It provides a quick comparison of features between the two platforms. The workshop agenda includes a discussion of whether live streaming is a new paradigm or fading fad, trying out live streaming in pairs, and tips for engaging an audience. The discussion considers challenges like the labor intensiveness, difficulties maintaining audience quality and quantity, and concerns around copyright and monetization.

1. Mobile live streaming:
David Carroll (@profcarroll)
Associate Professor of Media Design
Is “spontaneous togetherness”
a next-gen media paradigm
or fizzling fad?

2. » Comparison of two major
platforms for subtle differences
in UI design and UX intents.
» Is this a thing?
» Is this going away?
» Let’s try it.
Important to experience live streaming. It’s a feeling.
workshop Agenda
Quick-and-dirty discussion then play.
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?

5. What is “spontaneous Togetherness”
Meerkat co-founder, CEO, Ben Rubin @bnrbn created this term
to describe the human need his product signals.

6. claim chowder
I was at SXSW this year
and discovered Meerkat and
wrote about it on Medium.

7. LIVESTREAMING PLATFORMS
DU JOUR
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?
LIVESTREAMING VARIANTS
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?

8. comparison test
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?

9. Stream Posts to Twitter
meerkat periscope
Mandatory Optional

10. meerkat
Stream library, #katch
periscope
Optional 24hrs Recents
Stream Persistance

11. meerkat
All streams public
periscope
Optional private streams
Stream Privacy

12. meerkat
Yes
periscope
No
Host Commenting?

13. meerkat
Unlimited
periscope
Limited, First come
Comment Throttle

14. meerkat
Persistent, animated
periscope
Count and in comments
Audience Display

15. meerkat
Live previews
periscope
Geographic or list
Discovery

16. meerkat
Emoji
periscope
Hearts
Social Affirmations

17. meerkat
Tap user to report
periscope
Block on comments/profiles
Anti-Troll

18. meerkat
Leaderboards by score
periscope
Followers, Heart count
Quantification and Rank

19. meerkat
Community Picks
periscope
Featured streams/users
Platform Picks

20. ▪ Full/Part-time Labor-of-Love to Succeed
▪ Few celebrities, journalists, experts have the time
▪ Uneven Audience Quality/Quantity
▪ Devoted fan or nasty troll
▪ Meerkat as family/clique
▪ Spontaneity is a Constraint
▪ Meerkat has scheduling, but a daily struggle
▪ Barrage of notifications
▪ Events/moments drive engagement more than live streamer call outs
▪ Drains Battery
▪ Trifecta: Screen stays on, processors churn, radios stream
▪ FORO - Fear of Running Out
▪ Fourth level
this hasn’t exploded
Let’s wonder why? (It’s harder than Twitter)

21. ▪ Amateurs to Celebrity
▪ YouTube stars, Instagram brand agents, Twitterati all point to lower barrier entry
▪ Made a few good calls on Medium “Is Meerkat Winner Take All?”
▪ Powerful Emotional Experience
▪ Maximum attention, neurotransmitters on full-throttle
▪ Maximum intimacy and authenticity
▪ Useful for Society
▪ Surveillance, Sousveillance, Coveillance
▪ Useful for Brands
▪ The “backstage” experience, special access
▪ Toward a membership model of customer engagement
▪ Immune to adblockers, truly native to platform and editorial
this isn’t going away
Where is this going?

22. ▪ Brands will follow Instagram’s lead
▪ Paid brand agents
▪ Video-recognition for brand placements
▪ Platform advertising
▪ Streamers are adopting micro-
transactions
▪ @changetip
HOW WILL THEY MONETIZE?
Is this a business or just money-pits?
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?

23. ▪ Periscope (Twitter) is taking down streams with DMCA
▪ Digital labor force to monitor flagged streams
▪ Video-recognition fingerprinting
but copyrights?
New grey areas of rebroadcasting.
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?

24. Now for the fun part.
Let’s try it.
» Pair up. Pick platform.
» Assign camera-person, anchor
based on follower count.
» Get out of the building. Vox Pop, Be
a tourist, Report a story.
» Use #NYCML15 when you start
stream
» Bring your audience into Demos
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?

25. Now for the fun part.
Top tips
» Line up your shot when you
start streaming.
» Takes time to gather an
audience. Try to stretch it out
as long as you can.
» Engage with your stream
audience.
David Carroll (@profcarroll)
Mobile Livestreaming: New Paradigm or Fading Fad?