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1. One of the primary considerations you must have when deciding to become an affiliate is
how as a website owner you intend to promote the sites that you advertise. In an
industry as large as online gaming or more particularly poker, there is plenty of scope for
subject matter and material. One thing that must be considered if you are designing a site
specifically with affiliate marketing in mind, and that is how you wish the content to
present your advertisements.
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There are two distinct opportunities in which to market your site and your products.
Essentially if you are attempting to make affiliation a business you can earn serious
money from, you have to treat the adverts as your product. Just like a shop online or
otherwise might promote particular items in order to maximise profits, so must a
successful affiliate. Except the affiliate is actually marketing for another site in order to
make their money, and not selling any products for themselves.
The first of the two methods is a rather overt and unashamed promotional website.
Offering very little in the way of actual information, you can create a site that bombards
visitors with adverts and links. This is a rather simplistic and easy way of marketing sites.
It is also the least time consuming option as all that is really needed is a small blurb, a
few adverts and some emotive language. Essentially the website becomes a portal to
poker establishments, rather than a useful informative site. There is nothing wrong with
this in the slightest but it may not produce the results you require.
The second option is a little more secretive and serves a purpose rather than simply being
a shameless advertising page. If you create a site dedicated to the game of poker, or just
an aspect or particular game within the overall genre (for example Texas hold ‘em), you
can generate the interest and bring in the required audience. This is a more time
consuming and serious approach, requiring some background knowledge and perhaps
some monetary investment to make it of the desired quality. If you make a living
breathing poker site, there is a good chance that you will be able to attract a number of
poker players and as such tempt the potential clientele of the poker sites. By making the
language more passionate and interesting a website owner can tempt or persuade their
visitors to try and hopefully join a site via their links. This second approach is arguably
the more successful of the two. For those fortunate enough to already have a website on
poker or a similar subject then the battle is already half won. All that will be needed is to
sign up to an affiliate program get your advertisements and start making your website
work for you.
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