I'm showing you here how to gain customers and convince people to buy your product or participate your domain with a successful algorithm of customer code.

2. The Customer Code
EARN MY
#1 ATTENTION,
DON’T STEAL IT.
#4 USE MY DATA,
BUT DON'T
ABUSE IT.
#7 HELP ME HELP
YOU, BY HELPING
MYSELF.
TREAT ME LIKE A
#2 PERSON, NOT A
PERSONA.
#5 ASK FOR
FEEDBACK,
AND ACT ON IT,
#8
I DON'T MIND PAYING
BUT I DO MIND
BEING PLAYED.
SOLVE FOR MY
#3 SUCCESS, NOT
YOUR SYSTEMS.
#6 OWN YOUR
SCREW-UPS.
#9 DON’T BLOCK
THE EXIT.
#10 DO THE RIGHT THING, EVEN WHEN IT’S HARD.

3. #1
Earn my attention,
don’t steal it.

4. As you learned growing up,
if you don’t have something
valuable to say…
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5. As you learned growing up,
if you don’t have something
valuable to say…
DON’T SAY ANYTHING AT ALL.
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6. IS NOW A GOOD TIME TO
TELL YOU ABOUT OUR MARKET-
LEADING…

7. customercode.com

8. #2
Treat me like a
person, not a
persona.

9. It’s fine to market to a persona,
But you build relationships with a person.
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10. A person with fears, hopes, and dreams.
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11. A person with a life.

12. And life doesn’t happen on the phone
Monday through Friday between 9am-
5pm EST (6am - 2pm PST).*
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13. So be prepared to interact with customers
how, when, and where they want.
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14. And if you can’t chat directly,
get a bot to help out.

15. #3
Solve for my
success, not
your systems.

16. Don’t make your process
your customer’s problem.
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17. Customers don’t care about
your carefully crafted, magical
“BUYER’S JOURNEY.”
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18. And they definitely don’t care about
YOUR DEPARTMENTS.
or their dysfunctions
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19. They just want you to solve
their problem — and quickly.
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20. #4
Use my data,
but don’t abuse it.

21. ?
It’s hard to have a relationship
with a person who doesn’t
remember your name.

22. customercode.com

23. They expect you to use their
data to create helpful,
personalized experiences.
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24. But don’t abuse it.
Your relationship will never recover.
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25. #5
Ask for feedback,
and act on it.

26. The absence of a complaint
is not a compliment...
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27. Especially if you aren’t
listening for either.

28. No one knows your customer experience
better than your customers.
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29. So ask them how you can improve…

30. So ask them how you can improve
— AND DO SOMETHING ABOUT IT.
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31. #6
Own your
screw-ups.

32. Everyone makes mistakes.
It’s part of life.
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33. Everyone makes mistakes.
It’s part of life.
It’s how you deal with them that sets you apart.

34. Say you’re sorry, be sorry,
and make it better.

35. Like KFC.
They may have run out
of chicken, but they
didn't chicken out of
apologizing.

36. Your customers will appreciate it.

37. If a company you regularly buy from made a mistake, but apologized
and made it right, would you continue to buy from them?
YES NO
96% 4%
HubSpot Research

38. #7
Help me help you,
by helping myself.

39. customercode.com

40. You know who really knows how to
solve for your customers’ needs?
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41. YOUR CUSTOMERS

42. Give them ways to ?
?
?
answer their own questions…
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43. Give them ways to answer
their own questions and solve
their own problems.
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44. They’ll call you, beep you,
if they want to reach you.

45. #8
I don’t mind
paying, but I do
mind being played

47. No
31%
Yes
69%
When we asked buyers if
confusing pricing would
keep them from making a
purchase, 69% said yes.
The people who answered "No" must
really enjoy hide-and-seek ¯_(ツ)_/¯
HubSpot Research

48. That means invoices like this no longer
fly with today’s customers.
INVOICE
“WE DON’T CARE ABOUT OUR
CUSTOMERS”FEE
“WE’RE GREEDY AND YOU CAN’T DO ANYTHING
ABOUT IT”FEE
“WE KNOW YOU WEREN’T GOING TO REFER
FRIENDS ANYWAY”FEE
$
$
$

49. Keep your pricing and discounts
open, clear, and fair.
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50. Keep your pricing and discounts
open, clear, and fair.

51. Keep your pricing and discounts
open, clear, and fair.

52. #9
Don’t block
the exit.

54. #10
Do the right thing,
even when it’s hard.
Especially when it’s hard

55. It’s not just nice to do.
It’ll define your destiny.
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56. It’s not just nice to do.
It’ll define your destiny.

57. Because your relationship with your
customers doesn’t stopSTOP the moment
you make a sale.

58. Purchase Stop
Customer Experience

59. It begins the moment a customer discovers
your brand, and it never ends.

60. First contact Purchase Stop
Customer Experience

61. If you ignore your customers,
your business will suffer.
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62. It's no longer enough to grow…

63. It's no longer enough to grow
— WE NEED TO GROW BETTER.