Presentation at IA/UX Meetup Seattle on August 12th with James Sweeney.
5 steps for User Experience and Content Strategy professionals in creating internal systems that help staff deliver content.
2. Your content process starts with
1. External audience assessment
2. Content assessment and modeling
3. Tasks and roles
4. Workflow
5. Schedule
@meaningmeasure #SeattleUX
3. Provide the right content,
for the right people,
in the right place,
at the right time.
Meghan Casey
http://uxmag.com/articles/get-your-content-strategy-out-of-the-drawer-with-governance
4. Provide the right content,
for the right people,
in the right place,
at the right time,
with a system.
8. Part 1: What do those people need?
• To find relevant, helpful content
• Make a decision
• Take action
9. Creating a priority list for content
What information do you need
to make a decision
about attending an IA meetup?
10. • Date and Time
• Title
• Topic
• Speaker
• Price
• What’s the benefit to
me?
• Location
• Description
• Agenda
• Menu (food allergies)
• How many people are
going? Do I know any
of them and/or
like/dislike them?
• How to register
Content Checklist
11.
12. • Date and Time
• Title
• Topic
• Speaker
• Price
• What’s the benefit to me?
• Location
• Description
• Agenda
• Menu (food allergies)
• How many people are going?
Do I know any of them and/or
like/dislike them?
• Speaker Description and Bio
• Art, visual collateral
• Email Marketing
• Social Media Marketing
• Volunteers
• Sponsors
• Venue
• Speaker slides
• Post event email
• Post event photos, video,
slides
Content Checklist