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                            How to deal/work with social media




Friday 13 November 2009
Part I

                             The Social Citizen
                                           me, Ine




Friday 13 November 2009
The Social Citizen
          32,         pop, chocoladebread, culture, photographer,
                classic,

             last minute, Gent, no fixed line, mobile number in Belgium + Tel Aviv,
                      online via Skype GoogleTalk, Msn, Facebook, Twitter, dopplR
                           kask ine@matuvu.nu ine.dehandschutter@hogent.be.
         friends in Gent, Brussel, Tel Aviv, Brazil. works on the road, clients in Belgium,
                webdesigner, matuvu.nu, monuments.nu, nomadz.nu




Friday 13 November 2009
The Social Citizen



       -is connected. doesn’t have a problem with borders.
       -has a link with the biggest library in the world (the internet) and
       knows how to ‘seek’ rather than to ‘know’
       -has a lot of info on different stuff, and wants communication / dialogue
       -has a network of people, friends, ‘mates’ and explores via his network
       -uses the internet and social media to obtain/maintain this dialogue




Friday 13 November 2009
1.0 vs 2.0



                                             <
                          <




                                      <
                                      <       <
             <
                          <
                                  <
                                            <
                          <




                                      <
                              <
                              <
                                  <          <
Friday 13 November 2009
<               1.0 vs 2.0




                              -static

             <
                          <   -1 way communication
                              -information goes out
                          <



                              -no dialogue



Friday 13 November 2009
1.0 vs 2.0



                                                   <


                                            <
       -dynamic (via easy CMSses)
                                            <       <
                                        <
       -dialogue, via comments
                                                  <

                                            <
                                    <
                                    <
                                        <          <
Friday 13 November 2009
1.0 vs 2.0




Friday 13 November 2009
1.0 vs 2.0




      A hierarchical structure gets replaced by the power of the
      network.




Friday 13 November 2009
1.0 vs 2.0




Friday 13 November 2009
1.0 vs 2.0




                          Before: the ‘ripple’effect is
                          there, but it’s reach is limited




Friday 13 November 2009
1.0 vs 2.0




      In the digital ‘social’ medium
      the ripple has a huge
      potential.




Friday 13 November 2009
Social Media Starfish



                          Facebook, MySpace, Flickr, YouTube, Del.icio.us,
                          Twitter, are just a few of the many social networking
                          sites where the active consumer interacts.
                          Add to this all the blogs and forums and you have what
                          former Microsoft technical evangelist Robert Scoble calls
                          “the Social Media Starfish.”


                                Place for interaction
Friday 13 November 2009
2.0


                      2.0 is a logical evolution of 1.0
                      It has many advantages:
                          -Potential of Social Citizen (Ni-Chan Paradox)
                          -Power of the network (f.e. Wikipedia.org)
                          -Direct communication

                      But it also has dangers (see partII)


                                 Use with caution
Friday 13 November 2009
3.0?



                     Web 2.0 as ‘the interactive web’ is probably here to stay.
                     But it will further evolve into 3.0.
                     3.0 is said to be the ‘mobile’ evolution.
                     And it is already happening.
                     People post/blog/facebook/twitter from their mobile
                     phone. Search for information on their mobile device.


                             Right here, right now
Friday 13 November 2009
Part II
                          Protect the social citizen
                                             From itself




Friday 13 November 2009
Use with caution



                          Not everybody is using the given
                               freedom in a good way


                                   Be aware
Friday 13 November 2009
Use with caution




Friday 13 November 2009
Use with caution




                          “I don’t mind the firing, I am willing to let
                            parliament decide if the trip to NY was
                            justified or not, but it is the lying about
                           having made the phone call that has me
                                              angry.”


Friday 13 November 2009
Use with caution




Friday 13 November 2009
Use with caution



                 “A digital camera is a common possession among soldiers.
                     Where once photographing war was the province of
                    photojournalists, now the soldiers themselves are all
                    photographers -- recording their war, their fun, their
                observations of what they find picturesque, their atrocities --
                   and swapping images among themselves and e-mailing
                                  them around the globe.”
                                                                          Regarding the torture of others, Susan Sontag
                                           http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1


Friday 13 November 2009
Use with caution



               “[T]hey just brought a CART full of boxes w/transplant parts in them. Not good not good.
               #fthood
               Ok we just saw a soldier on a stretcher w/2 armed guards walking by He didnt look like he
               was in great condition.
               Maj Malik A Hassan. He shouldn’t have died. He should be in the worst suffering of his life. It’s
               too fair for him to just die. Bastard!
               A FUCKING MAJOR? Are you kidding me? A MAJ! For those of ut hat don’t know, Army MAJ
               have pretty serious rank. Dick
               Someone just started shooting in Commanche 4 which is on post housing. What are these
               people thinking?!?
               The poor guy that got shot in the balls http://twitpic.com/oejh5”

                                                                                                  Regarding the torture of others, Susan Sontag
                          http://www.techcrunch.com/2009/11/07/nsfw-after-fort-hood-another-example-of-how-citizen-journalists-cant-handle-the-
                                                                                                                                          truth/

Friday 13 November 2009
Use with caution
                                               Tips to stay safe online




               When everybody is a blogger, nothing you say is off the record

Friday 13 November 2009
Use with caution
                                                Tips to stay safe online



                      1/ Would your mother blush?




               When everybody is a blogger, nothing you say is off the record

Friday 13 November 2009
Use with caution
                          Tips to stay safe online




Friday 13 November 2009
Use with caution
                                                  Tips to stay safe online



                      1/ Would your mother blush?
                      2/ Don’t trust your friend (even your partner)




               When everybody is a blogger, nothing you say is off the record

Friday 13 November 2009
Use with caution
                          Tips to stay safe online




Friday 13 November 2009
Use with caution
                                                  Tips to stay safe online



                      1/ Would your mother blush?
                      2/ Don’t trust your friend (even your partner)
                      3/ Use the privacy settings of social software




               When everybody is a blogger, nothing you say is off the record

Friday 13 November 2009
Use with caution
                          Tips to stay safe online




                              http://www.facebook.com/help.php?page=839&hloc=en_US


Friday 13 November 2009
Use with caution
                          Tips to stay safe online




                              http://www.facebook.com/help.php?page=839&hloc=en_US


Friday 13 November 2009
Use with caution




                          Small Workshop
                          on Facebook on
                          security settings



Friday 13 November 2009
Use with caution




Friday 13 November 2009
Use with caution




                          Teach this to everyone you know!




Friday 13 November 2009
Use with caution




                          And even then...




Friday 13 November 2009
Use with caution




                          Don’t trust your trusted network
                          in being your ‘friend’




Friday 13 November 2009
Use with caution




                          Never post stuff that you think
                          might be tricky afterwards




Friday 13 November 2009
Part III
                          Engage the social citizen
                                               Inside




Friday 13 November 2009
Basic idea
                      “The Internet is the first thing that humanity has
                      built that humanity doesn’t understand, the largest
                      experiment in anarchy that we have ever had.”

                      “Companies don’t control the conversation any
                      more”
                      Rupert Murdoch




                                      No control

Friday 13 November 2009
Attention
                      We must learn that social media is a trading game.
                      The users currency is attention.
                      This can be traded for values, information and entertainment,
                      amongst others.
                      But like any other medium format, unless brands learn the game
                      quickly, some will misinterpret such social media with disappointing
                      results as the likely outcome.




                      Push > Pull                         > Participation

Friday 13 November 2009
Challenge
                      Marketing has not kept up with the radical changes in media.
                      Users often expect more than what they’re offered.

                      While social media offers perfect opportunities,
                      there is a need for Social Glue.

                      Social media users interact to find friendship, and friendship requires
                      that you have something interesting to bring to the conversation, that
                      you show respect, and you don’t spam them. A friend remembers you
                      and what you stand for.
                      Brands must do the same.




                            Brands must respect

Friday 13 November 2009
Wisdom of Crowds
                     Social media can be defined as the democratization of information.
                     The users becomes a publisher.
                     This represents a fundamental shift for marketeers:
                     From a broadcast mechanism towards a many-to-many model, rooted
                     in conversations and interactions.

                     This means that the outcome can no longer be dictated.
                     Traditional ways of dealing with the consumer is no longer working.




                            Users = Broadcasters

Friday 13 November 2009
Bond
                          People are social beings, they want to communicate, they like to share
                          information and experience and they like to share it with the world.

                          For a better outcome, give your audience credit for their intelligence,
                          invite them in, in short: Bond with your target groups, intrigue them,
                          get them involved.
                          Don’t be shallow. Add value. Show them your love.




                                                     Value

Friday 13 November 2009
Ways
                      -Create a Speaker’s Corner
                      -Offer something meaningful
                      -Don’t be an island
                      -Self criticism and evaluation is a must
                      -Evolve during the project (don’t be afraid to change. the web is an
                      ongoing process)
                      -Stimulate users input
                      -Communicate as a person




                          Things to take into account

Friday 13 November 2009
Connect                    Environment

                                         Hub




                           <
                                <>                           YouTube
                                                    <>
                                                         >
          Blogs                                              Banner
          Facebook                     Project               PR (articles
          Netlog                                             newspaper)
          Myspace                <>                          Delicious
                                                 <>          Distribution




                          Things to take into account

Friday 13 November 2009
Rules
                      There is no golden rule for captivating online audiences, no magic
                      spell for harnessing user loyalty, making them like you, and
                      persuading them to act as enthusiastic brand advocates.
                      But, just as traditional marketing has spent decades perfecting its
                      operating models and measuring its effectiveness, online marketing
                      must attain maturity by undergoing a methodical process of
                      development.




                                           No magic

Friday 13 November 2009
Rules
                      -Introduce your brand where it is relevant.
                      -Start by building relations, rethinking the character of your brand
                      and examining how it is perceived within its marketplace.
                      -Carefully consider what your contribution to the community is
                      -Be able to distribute it to the right people, at the right time, and in
                      the right way.




                                             No magic

Friday 13 November 2009
Key
                      -Outstanding story (funny provocative, subversive, ...) .
                      -Stickiness (fresh and original, never seen before)
                      -Relevant (subtle and entertaining).
                      -Portable (easy to share online and to pass on. F.e. video)
                      -Shareability
                      -Timely
                      -Content (don’t waste time, make sure the point is there)
                      -Depth (Add more layers, don’t be obvious)




                                            No magic

Friday 13 November 2009
Example


                          possibilities for .mil




Friday 13 November 2009
.mil
                                 old fashioned

Friday 13 November 2009
.mil
                                 old fashioned

Friday 13 November 2009
.mil
                                 clear but a bit boring

Friday 13 November 2009
.mil
                                 nice images, nice structure

Friday 13 November 2009
.mil
                                 1 step beyond: twitter + youtube + facebook

Friday 13 November 2009
.mil
                                 1 step beyond: twitter + youtube + facebook

Friday 13 November 2009
.mil
                                 1 step beyond: twitter + youtube + facebook

Friday 13 November 2009
.mil
                                 2 steps beyond: blogging

Friday 13 November 2009
.mil
                                 3 steps beyond: game

Friday 13 November 2009
.mil
                                 way to go: sweden:
                                 sober site, all info
Friday 13 November 2009
.mil
                                 way to go: sweden
                                 social media, mobile version, youtube channel
Friday 13 November 2009
http://www.youtube.com/watch?v=J-Oab6nvJuE

                          http://www.youtube.com/watch?v=yhgWtEuwzl0

                          http://www.youtube.com/watch?v=oaaW4gyi2s8

                          http://www.youtube.com/watch?v=Ie-TzLrl6V4

                          http://www.youtube.com/watch?v=zWqT8Rljt_8




                           .mil
                                      way to go: sweden
                                      youtube recruit movies
Friday 13 November 2009
.mil
                                 way to go: sweden
                                 recruit game
Friday 13 November 2009
http://rekryt.mil.se/insatsnu/

                            http://rekryt.mil.se/recruitment2009/

                                   http://rekryt.mil.se/tm1/

                                      http://aspirant.nu/

                                    http://www.officer.nu/




                          .mil
                                     way to go: sweden
                                     recruit game
Friday 13 November 2009
Opportunities for .mil
                      - twitter > useful tool for announcing certain things, like nightly
                      excercises
                      - facebook > instead of focussing on the negative news, start
                      gathering fans, and report on positive events (airshows, events, ...)
                      give people a place to find this ‘side’information
                      - youtube > .mil might not have sufficient funds to do stuff like the
                      american of british army, yet there are certainly possibilities to check
                      out.




                          Communicate outside of the box

Friday 13 November 2009
Opportunities for .mil
                      - twitter > useful tool for announcing certain things, like nightly
                      excercises
                      - facebook > instead of focussing on the negative news, start
                      gathering fans, and report on positive events (airshows, events, ...)
                      give people a place to find this ‘side’information
                      - youtube > .mil might not have sufficient funds to do stuff like the
                      american of british army, yet there are certainly possibilities to check
                      out.




                                            No magic

Friday 13 November 2009
Getting it out
                      - Use web2.0 as a tool to gather feedback and better the
                      communication with the ‘customer’
                      - Show the people that you are doing more than only ‘the bad stuff’
                      - Communicate in a dialogue




                                           No magic

Friday 13 November 2009
Remember

                   Everything starts with a
                   good campaign.




Friday 13 November 2009
vb: Hörseltest
   wat: een site voor het rode kruis (http://www.horselstest.no/english/)
   respons: heel snel doorgestuurd wereldwijd, ook al zijn de tools van de site
   miniem.
Friday 13 November 2009
Conclusion
                      Marketing today is not about saying ‘hello’ and making an offer as if it
                      was the turn of the 20th century.
                      It is about enabling customers to never have to say goodbye.

                      Success will hinge on how well you are connected with your
                      customers.

                      Will you always be on for them?




                                      See you again

Friday 13 November 2009
Questions?
                                Shoot!




Friday 13 November 2009
Me
                                     Ine Dehandschutter
                                          ine@matuvu.nu
                                    www.monuments.nu
                                         www.matuvu.nu
                           www.linkedin.com/in/matuvu
                          www.flickr.com/photos/matuvu




Friday 13 November 2009

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Safe & Secure online

  • 1. Social & secure online How to deal/work with social media Friday 13 November 2009
  • 2. Part I The Social Citizen me, Ine Friday 13 November 2009
  • 3. The Social Citizen 32, pop, chocoladebread, culture, photographer, classic, last minute, Gent, no fixed line, mobile number in Belgium + Tel Aviv, online via Skype GoogleTalk, Msn, Facebook, Twitter, dopplR kask ine@matuvu.nu ine.dehandschutter@hogent.be. friends in Gent, Brussel, Tel Aviv, Brazil. works on the road, clients in Belgium, webdesigner, matuvu.nu, monuments.nu, nomadz.nu Friday 13 November 2009
  • 4. The Social Citizen -is connected. doesn’t have a problem with borders. -has a link with the biggest library in the world (the internet) and knows how to ‘seek’ rather than to ‘know’ -has a lot of info on different stuff, and wants communication / dialogue -has a network of people, friends, ‘mates’ and explores via his network -uses the internet and social media to obtain/maintain this dialogue Friday 13 November 2009
  • 5. 1.0 vs 2.0 < < < < < < < < < < < < < < < Friday 13 November 2009
  • 6. < 1.0 vs 2.0 -static < < -1 way communication -information goes out < -no dialogue Friday 13 November 2009
  • 7. 1.0 vs 2.0 < < -dynamic (via easy CMSses) < < < -dialogue, via comments < < < < < < Friday 13 November 2009
  • 8. 1.0 vs 2.0 Friday 13 November 2009
  • 9. 1.0 vs 2.0 A hierarchical structure gets replaced by the power of the network. Friday 13 November 2009
  • 10. 1.0 vs 2.0 Friday 13 November 2009
  • 11. 1.0 vs 2.0 Before: the ‘ripple’effect is there, but it’s reach is limited Friday 13 November 2009
  • 12. 1.0 vs 2.0 In the digital ‘social’ medium the ripple has a huge potential. Friday 13 November 2009
  • 13. Social Media Starfish Facebook, MySpace, Flickr, YouTube, Del.icio.us, Twitter, are just a few of the many social networking sites where the active consumer interacts. Add to this all the blogs and forums and you have what former Microsoft technical evangelist Robert Scoble calls “the Social Media Starfish.” Place for interaction Friday 13 November 2009
  • 14. 2.0 2.0 is a logical evolution of 1.0 It has many advantages: -Potential of Social Citizen (Ni-Chan Paradox) -Power of the network (f.e. Wikipedia.org) -Direct communication But it also has dangers (see partII) Use with caution Friday 13 November 2009
  • 15. 3.0? Web 2.0 as ‘the interactive web’ is probably here to stay. But it will further evolve into 3.0. 3.0 is said to be the ‘mobile’ evolution. And it is already happening. People post/blog/facebook/twitter from their mobile phone. Search for information on their mobile device. Right here, right now Friday 13 November 2009
  • 16. Part II Protect the social citizen From itself Friday 13 November 2009
  • 17. Use with caution Not everybody is using the given freedom in a good way Be aware Friday 13 November 2009
  • 18. Use with caution Friday 13 November 2009
  • 19. Use with caution “I don’t mind the firing, I am willing to let parliament decide if the trip to NY was justified or not, but it is the lying about having made the phone call that has me angry.” Friday 13 November 2009
  • 20. Use with caution Friday 13 November 2009
  • 21. Use with caution “A digital camera is a common possession among soldiers. Where once photographing war was the province of photojournalists, now the soldiers themselves are all photographers -- recording their war, their fun, their observations of what they find picturesque, their atrocities -- and swapping images among themselves and e-mailing them around the globe.” Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1 Friday 13 November 2009
  • 22. Use with caution “[T]hey just brought a CART full of boxes w/transplant parts in them. Not good not good. #fthood Ok we just saw a soldier on a stretcher w/2 armed guards walking by He didnt look like he was in great condition. Maj Malik A Hassan. He shouldn’t have died. He should be in the worst suffering of his life. It’s too fair for him to just die. Bastard! A FUCKING MAJOR? Are you kidding me? A MAJ! For those of ut hat don’t know, Army MAJ have pretty serious rank. Dick Someone just started shooting in Commanche 4 which is on post housing. What are these people thinking?!? The poor guy that got shot in the balls http://twitpic.com/oejh5” Regarding the torture of others, Susan Sontag http://www.techcrunch.com/2009/11/07/nsfw-after-fort-hood-another-example-of-how-citizen-journalists-cant-handle-the- truth/ Friday 13 November 2009
  • 23. Use with caution Tips to stay safe online When everybody is a blogger, nothing you say is off the record Friday 13 November 2009
  • 24. Use with caution Tips to stay safe online 1/ Would your mother blush? When everybody is a blogger, nothing you say is off the record Friday 13 November 2009
  • 25. Use with caution Tips to stay safe online Friday 13 November 2009
  • 26. Use with caution Tips to stay safe online 1/ Would your mother blush? 2/ Don’t trust your friend (even your partner) When everybody is a blogger, nothing you say is off the record Friday 13 November 2009
  • 27. Use with caution Tips to stay safe online Friday 13 November 2009
  • 28. Use with caution Tips to stay safe online 1/ Would your mother blush? 2/ Don’t trust your friend (even your partner) 3/ Use the privacy settings of social software When everybody is a blogger, nothing you say is off the record Friday 13 November 2009
  • 29. Use with caution Tips to stay safe online http://www.facebook.com/help.php?page=839&hloc=en_US Friday 13 November 2009
  • 30. Use with caution Tips to stay safe online http://www.facebook.com/help.php?page=839&hloc=en_US Friday 13 November 2009
  • 31. Use with caution Small Workshop on Facebook on security settings Friday 13 November 2009
  • 32. Use with caution Friday 13 November 2009
  • 33. Use with caution Teach this to everyone you know! Friday 13 November 2009
  • 34. Use with caution And even then... Friday 13 November 2009
  • 35. Use with caution Don’t trust your trusted network in being your ‘friend’ Friday 13 November 2009
  • 36. Use with caution Never post stuff that you think might be tricky afterwards Friday 13 November 2009
  • 37. Part III Engage the social citizen Inside Friday 13 November 2009
  • 38. Basic idea “The Internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy that we have ever had.” “Companies don’t control the conversation any more” Rupert Murdoch No control Friday 13 November 2009
  • 39. Attention We must learn that social media is a trading game. The users currency is attention. This can be traded for values, information and entertainment, amongst others. But like any other medium format, unless brands learn the game quickly, some will misinterpret such social media with disappointing results as the likely outcome. Push > Pull > Participation Friday 13 November 2009
  • 40. Challenge Marketing has not kept up with the radical changes in media. Users often expect more than what they’re offered. While social media offers perfect opportunities, there is a need for Social Glue. Social media users interact to find friendship, and friendship requires that you have something interesting to bring to the conversation, that you show respect, and you don’t spam them. A friend remembers you and what you stand for. Brands must do the same. Brands must respect Friday 13 November 2009
  • 41. Wisdom of Crowds Social media can be defined as the democratization of information. The users becomes a publisher. This represents a fundamental shift for marketeers: From a broadcast mechanism towards a many-to-many model, rooted in conversations and interactions. This means that the outcome can no longer be dictated. Traditional ways of dealing with the consumer is no longer working. Users = Broadcasters Friday 13 November 2009
  • 42. Bond People are social beings, they want to communicate, they like to share information and experience and they like to share it with the world. For a better outcome, give your audience credit for their intelligence, invite them in, in short: Bond with your target groups, intrigue them, get them involved. Don’t be shallow. Add value. Show them your love. Value Friday 13 November 2009
  • 43. Ways -Create a Speaker’s Corner -Offer something meaningful -Don’t be an island -Self criticism and evaluation is a must -Evolve during the project (don’t be afraid to change. the web is an ongoing process) -Stimulate users input -Communicate as a person Things to take into account Friday 13 November 2009
  • 44. Connect Environment Hub < <> YouTube <> > Blogs Banner Facebook Project PR (articles Netlog newspaper) Myspace <> Delicious <> Distribution Things to take into account Friday 13 November 2009
  • 45. Rules There is no golden rule for captivating online audiences, no magic spell for harnessing user loyalty, making them like you, and persuading them to act as enthusiastic brand advocates. But, just as traditional marketing has spent decades perfecting its operating models and measuring its effectiveness, online marketing must attain maturity by undergoing a methodical process of development. No magic Friday 13 November 2009
  • 46. Rules -Introduce your brand where it is relevant. -Start by building relations, rethinking the character of your brand and examining how it is perceived within its marketplace. -Carefully consider what your contribution to the community is -Be able to distribute it to the right people, at the right time, and in the right way. No magic Friday 13 November 2009
  • 47. Key -Outstanding story (funny provocative, subversive, ...) . -Stickiness (fresh and original, never seen before) -Relevant (subtle and entertaining). -Portable (easy to share online and to pass on. F.e. video) -Shareability -Timely -Content (don’t waste time, make sure the point is there) -Depth (Add more layers, don’t be obvious) No magic Friday 13 November 2009
  • 48. Example possibilities for .mil Friday 13 November 2009
  • 49. .mil old fashioned Friday 13 November 2009
  • 50. .mil old fashioned Friday 13 November 2009
  • 51. .mil clear but a bit boring Friday 13 November 2009
  • 52. .mil nice images, nice structure Friday 13 November 2009
  • 53. .mil 1 step beyond: twitter + youtube + facebook Friday 13 November 2009
  • 54. .mil 1 step beyond: twitter + youtube + facebook Friday 13 November 2009
  • 55. .mil 1 step beyond: twitter + youtube + facebook Friday 13 November 2009
  • 56. .mil 2 steps beyond: blogging Friday 13 November 2009
  • 57. .mil 3 steps beyond: game Friday 13 November 2009
  • 58. .mil way to go: sweden: sober site, all info Friday 13 November 2009
  • 59. .mil way to go: sweden social media, mobile version, youtube channel Friday 13 November 2009
  • 60. http://www.youtube.com/watch?v=J-Oab6nvJuE http://www.youtube.com/watch?v=yhgWtEuwzl0 http://www.youtube.com/watch?v=oaaW4gyi2s8 http://www.youtube.com/watch?v=Ie-TzLrl6V4 http://www.youtube.com/watch?v=zWqT8Rljt_8 .mil way to go: sweden youtube recruit movies Friday 13 November 2009
  • 61. .mil way to go: sweden recruit game Friday 13 November 2009
  • 62. http://rekryt.mil.se/insatsnu/ http://rekryt.mil.se/recruitment2009/ http://rekryt.mil.se/tm1/ http://aspirant.nu/ http://www.officer.nu/ .mil way to go: sweden recruit game Friday 13 November 2009
  • 63. Opportunities for .mil - twitter > useful tool for announcing certain things, like nightly excercises - facebook > instead of focussing on the negative news, start gathering fans, and report on positive events (airshows, events, ...) give people a place to find this ‘side’information - youtube > .mil might not have sufficient funds to do stuff like the american of british army, yet there are certainly possibilities to check out. Communicate outside of the box Friday 13 November 2009
  • 64. Opportunities for .mil - twitter > useful tool for announcing certain things, like nightly excercises - facebook > instead of focussing on the negative news, start gathering fans, and report on positive events (airshows, events, ...) give people a place to find this ‘side’information - youtube > .mil might not have sufficient funds to do stuff like the american of british army, yet there are certainly possibilities to check out. No magic Friday 13 November 2009
  • 65. Getting it out - Use web2.0 as a tool to gather feedback and better the communication with the ‘customer’ - Show the people that you are doing more than only ‘the bad stuff’ - Communicate in a dialogue No magic Friday 13 November 2009
  • 66. Remember Everything starts with a good campaign. Friday 13 November 2009
  • 67. vb: Hörseltest wat: een site voor het rode kruis (http://www.horselstest.no/english/) respons: heel snel doorgestuurd wereldwijd, ook al zijn de tools van de site miniem. Friday 13 November 2009
  • 68. Conclusion Marketing today is not about saying ‘hello’ and making an offer as if it was the turn of the 20th century. It is about enabling customers to never have to say goodbye. Success will hinge on how well you are connected with your customers. Will you always be on for them? See you again Friday 13 November 2009
  • 69. Questions? Shoot! Friday 13 November 2009
  • 70. Me Ine Dehandschutter ine@matuvu.nu www.monuments.nu www.matuvu.nu www.linkedin.com/in/matuvu www.flickr.com/photos/matuvu Friday 13 November 2009