Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Safe & Secure online
1. Social & secure online
How to deal/work with social media
Friday 13 November 2009
2. Part I
The Social Citizen
me, Ine
Friday 13 November 2009
3. The Social Citizen
32, pop, chocoladebread, culture, photographer,
classic,
last minute, Gent, no fixed line, mobile number in Belgium + Tel Aviv,
online via Skype GoogleTalk, Msn, Facebook, Twitter, dopplR
kask ine@matuvu.nu ine.dehandschutter@hogent.be.
friends in Gent, Brussel, Tel Aviv, Brazil. works on the road, clients in Belgium,
webdesigner, matuvu.nu, monuments.nu, nomadz.nu
Friday 13 November 2009
4. The Social Citizen
-is connected. doesn’t have a problem with borders.
-has a link with the biggest library in the world (the internet) and
knows how to ‘seek’ rather than to ‘know’
-has a lot of info on different stuff, and wants communication / dialogue
-has a network of people, friends, ‘mates’ and explores via his network
-uses the internet and social media to obtain/maintain this dialogue
Friday 13 November 2009
11. 1.0 vs 2.0
Before: the ‘ripple’effect is
there, but it’s reach is limited
Friday 13 November 2009
12. 1.0 vs 2.0
In the digital ‘social’ medium
the ripple has a huge
potential.
Friday 13 November 2009
13. Social Media Starfish
Facebook, MySpace, Flickr, YouTube, Del.icio.us,
Twitter, are just a few of the many social networking
sites where the active consumer interacts.
Add to this all the blogs and forums and you have what
former Microsoft technical evangelist Robert Scoble calls
“the Social Media Starfish.”
Place for interaction
Friday 13 November 2009
14. 2.0
2.0 is a logical evolution of 1.0
It has many advantages:
-Potential of Social Citizen (Ni-Chan Paradox)
-Power of the network (f.e. Wikipedia.org)
-Direct communication
But it also has dangers (see partII)
Use with caution
Friday 13 November 2009
15. 3.0?
Web 2.0 as ‘the interactive web’ is probably here to stay.
But it will further evolve into 3.0.
3.0 is said to be the ‘mobile’ evolution.
And it is already happening.
People post/blog/facebook/twitter from their mobile
phone. Search for information on their mobile device.
Right here, right now
Friday 13 November 2009
16. Part II
Protect the social citizen
From itself
Friday 13 November 2009
17. Use with caution
Not everybody is using the given
freedom in a good way
Be aware
Friday 13 November 2009
19. Use with caution
“I don’t mind the firing, I am willing to let
parliament decide if the trip to NY was
justified or not, but it is the lying about
having made the phone call that has me
angry.”
Friday 13 November 2009
21. Use with caution
“A digital camera is a common possession among soldiers.
Where once photographing war was the province of
photojournalists, now the soldiers themselves are all
photographers -- recording their war, their fun, their
observations of what they find picturesque, their atrocities --
and swapping images among themselves and e-mailing
them around the globe.”
Regarding the torture of others, Susan Sontag
http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1
Friday 13 November 2009
22. Use with caution
“[T]hey just brought a CART full of boxes w/transplant parts in them. Not good not good.
#fthood
Ok we just saw a soldier on a stretcher w/2 armed guards walking by He didnt look like he
was in great condition.
Maj Malik A Hassan. He shouldn’t have died. He should be in the worst suffering of his life. It’s
too fair for him to just die. Bastard!
A FUCKING MAJOR? Are you kidding me? A MAJ! For those of ut hat don’t know, Army MAJ
have pretty serious rank. Dick
Someone just started shooting in Commanche 4 which is on post housing. What are these
people thinking?!?
The poor guy that got shot in the balls http://twitpic.com/oejh5”
Regarding the torture of others, Susan Sontag
http://www.techcrunch.com/2009/11/07/nsfw-after-fort-hood-another-example-of-how-citizen-journalists-cant-handle-the-
truth/
Friday 13 November 2009
23. Use with caution
Tips to stay safe online
When everybody is a blogger, nothing you say is off the record
Friday 13 November 2009
24. Use with caution
Tips to stay safe online
1/ Would your mother blush?
When everybody is a blogger, nothing you say is off the record
Friday 13 November 2009
25. Use with caution
Tips to stay safe online
Friday 13 November 2009
26. Use with caution
Tips to stay safe online
1/ Would your mother blush?
2/ Don’t trust your friend (even your partner)
When everybody is a blogger, nothing you say is off the record
Friday 13 November 2009
27. Use with caution
Tips to stay safe online
Friday 13 November 2009
28. Use with caution
Tips to stay safe online
1/ Would your mother blush?
2/ Don’t trust your friend (even your partner)
3/ Use the privacy settings of social software
When everybody is a blogger, nothing you say is off the record
Friday 13 November 2009
29. Use with caution
Tips to stay safe online
http://www.facebook.com/help.php?page=839&hloc=en_US
Friday 13 November 2009
30. Use with caution
Tips to stay safe online
http://www.facebook.com/help.php?page=839&hloc=en_US
Friday 13 November 2009
31. Use with caution
Small Workshop
on Facebook on
security settings
Friday 13 November 2009
35. Use with caution
Don’t trust your trusted network
in being your ‘friend’
Friday 13 November 2009
36. Use with caution
Never post stuff that you think
might be tricky afterwards
Friday 13 November 2009
37. Part III
Engage the social citizen
Inside
Friday 13 November 2009
38. Basic idea
“The Internet is the first thing that humanity has
built that humanity doesn’t understand, the largest
experiment in anarchy that we have ever had.”
“Companies don’t control the conversation any
more”
Rupert Murdoch
No control
Friday 13 November 2009
39. Attention
We must learn that social media is a trading game.
The users currency is attention.
This can be traded for values, information and entertainment,
amongst others.
But like any other medium format, unless brands learn the game
quickly, some will misinterpret such social media with disappointing
results as the likely outcome.
Push > Pull > Participation
Friday 13 November 2009
40. Challenge
Marketing has not kept up with the radical changes in media.
Users often expect more than what they’re offered.
While social media offers perfect opportunities,
there is a need for Social Glue.
Social media users interact to find friendship, and friendship requires
that you have something interesting to bring to the conversation, that
you show respect, and you don’t spam them. A friend remembers you
and what you stand for.
Brands must do the same.
Brands must respect
Friday 13 November 2009
41. Wisdom of Crowds
Social media can be defined as the democratization of information.
The users becomes a publisher.
This represents a fundamental shift for marketeers:
From a broadcast mechanism towards a many-to-many model, rooted
in conversations and interactions.
This means that the outcome can no longer be dictated.
Traditional ways of dealing with the consumer is no longer working.
Users = Broadcasters
Friday 13 November 2009
42. Bond
People are social beings, they want to communicate, they like to share
information and experience and they like to share it with the world.
For a better outcome, give your audience credit for their intelligence,
invite them in, in short: Bond with your target groups, intrigue them,
get them involved.
Don’t be shallow. Add value. Show them your love.
Value
Friday 13 November 2009
43. Ways
-Create a Speaker’s Corner
-Offer something meaningful
-Don’t be an island
-Self criticism and evaluation is a must
-Evolve during the project (don’t be afraid to change. the web is an
ongoing process)
-Stimulate users input
-Communicate as a person
Things to take into account
Friday 13 November 2009
44. Connect Environment
Hub
<
<> YouTube
<>
>
Blogs Banner
Facebook Project PR (articles
Netlog newspaper)
Myspace <> Delicious
<> Distribution
Things to take into account
Friday 13 November 2009
45. Rules
There is no golden rule for captivating online audiences, no magic
spell for harnessing user loyalty, making them like you, and
persuading them to act as enthusiastic brand advocates.
But, just as traditional marketing has spent decades perfecting its
operating models and measuring its effectiveness, online marketing
must attain maturity by undergoing a methodical process of
development.
No magic
Friday 13 November 2009
46. Rules
-Introduce your brand where it is relevant.
-Start by building relations, rethinking the character of your brand
and examining how it is perceived within its marketplace.
-Carefully consider what your contribution to the community is
-Be able to distribute it to the right people, at the right time, and in
the right way.
No magic
Friday 13 November 2009
47. Key
-Outstanding story (funny provocative, subversive, ...) .
-Stickiness (fresh and original, never seen before)
-Relevant (subtle and entertaining).
-Portable (easy to share online and to pass on. F.e. video)
-Shareability
-Timely
-Content (don’t waste time, make sure the point is there)
-Depth (Add more layers, don’t be obvious)
No magic
Friday 13 November 2009
48. Example
possibilities for .mil
Friday 13 November 2009
56. .mil
2 steps beyond: blogging
Friday 13 November 2009
57. .mil
3 steps beyond: game
Friday 13 November 2009
58. .mil
way to go: sweden:
sober site, all info
Friday 13 November 2009
59. .mil
way to go: sweden
social media, mobile version, youtube channel
Friday 13 November 2009
60. http://www.youtube.com/watch?v=J-Oab6nvJuE
http://www.youtube.com/watch?v=yhgWtEuwzl0
http://www.youtube.com/watch?v=oaaW4gyi2s8
http://www.youtube.com/watch?v=Ie-TzLrl6V4
http://www.youtube.com/watch?v=zWqT8Rljt_8
.mil
way to go: sweden
youtube recruit movies
Friday 13 November 2009
61. .mil
way to go: sweden
recruit game
Friday 13 November 2009
62. http://rekryt.mil.se/insatsnu/
http://rekryt.mil.se/recruitment2009/
http://rekryt.mil.se/tm1/
http://aspirant.nu/
http://www.officer.nu/
.mil
way to go: sweden
recruit game
Friday 13 November 2009
63. Opportunities for .mil
- twitter > useful tool for announcing certain things, like nightly
excercises
- facebook > instead of focussing on the negative news, start
gathering fans, and report on positive events (airshows, events, ...)
give people a place to find this ‘side’information
- youtube > .mil might not have sufficient funds to do stuff like the
american of british army, yet there are certainly possibilities to check
out.
Communicate outside of the box
Friday 13 November 2009
64. Opportunities for .mil
- twitter > useful tool for announcing certain things, like nightly
excercises
- facebook > instead of focussing on the negative news, start
gathering fans, and report on positive events (airshows, events, ...)
give people a place to find this ‘side’information
- youtube > .mil might not have sufficient funds to do stuff like the
american of british army, yet there are certainly possibilities to check
out.
No magic
Friday 13 November 2009
65. Getting it out
- Use web2.0 as a tool to gather feedback and better the
communication with the ‘customer’
- Show the people that you are doing more than only ‘the bad stuff’
- Communicate in a dialogue
No magic
Friday 13 November 2009
66. Remember
Everything starts with a
good campaign.
Friday 13 November 2009
67. vb: Hörseltest
wat: een site voor het rode kruis (http://www.horselstest.no/english/)
respons: heel snel doorgestuurd wereldwijd, ook al zijn de tools van de site
miniem.
Friday 13 November 2009
68. Conclusion
Marketing today is not about saying ‘hello’ and making an offer as if it
was the turn of the 20th century.
It is about enabling customers to never have to say goodbye.
Success will hinge on how well you are connected with your
customers.
Will you always be on for them?
See you again
Friday 13 November 2009