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Recruitment Marketing Trends For 2019
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Slides from Matt's January webinar on trends for 2019
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Recruitment Marketing Trends For 2019
1.
2.
3.
4.
5.
Attention Persuasion Conversion Experience
6.
Attention
7.
Programmatic Job Posting
8.
Programmatic Display
9.
10.
Matching
11.
Persuasion
12.
13.
14.
“Great stories build
relationships and they make people care” - Shane Snow
15.
Effective Story Telling http://bit.ly/ebstories
16.
• Relatability –
Recognizable and easy empathy • Novelty – Something not seen before • Fluency – Easy for the audience to understand • Tension – The gap between what is and what could be… Elements Of Effective Story Telling
17.
Emotional Engagement
18.
19.
Conversion
20.
21.
22.
23.
Job Search Conversion
24.
Contextual Personalisation
25.
Experience
26.
27.
Chatbots
28.
Trends to watch
29.
More about Artificial
Intelligence? Rob McCargow, AI Programme Leader PwC http://bit.ly/workplaceAI
30.
Blockchain?
31.
Voice
32.
Virtual & Augmented
Reality
33.
Resources www.rfpodcast.com www.exceptionaltalent.io www.careerswebsiteguide.com
34.
matt@metashift.co.uk
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