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Attention Persuasion Conversion
Experience
Attention
Programmatic Job Posting
Programmatic Display
Matching
Persuasion
“Great stories build relationships
and they make people care”
- Shane Snow
Effective Story Telling
http://bit.ly/ebstories
• Relatability – Recognizable and easy empathy
• Novelty – Something not seen before
• Fluency – Easy for the audience to understand
• Tension – The gap between what is and what could be…
Elements Of Effective Story Telling
Emotional Engagement
Conversion
Job Search Conversion
Contextual Personalisation
Experience
Chatbots
Trends to watch
More about Artificial Intelligence?
Rob McCargow, AI Programme Leader PwC
http://bit.ly/workplaceAI
Blockchain?
Voice
Virtual & Augmented Reality
Resources
www.rfpodcast.com www.exceptionaltalent.io www.careerswebsiteguide.com
matt@metashift.co.uk

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