The Apple Watch is a smartwatch that operates as a small wearable computing device worn on a user's wrist. It became available for pre-order on April 10th and sold close to one million units on the first day in the US. The cheapest Apple Watch Sport model costs £299, though it only costs Apple £55 to build, and prices increase based on materials and customization. The Apple Watch works by pairing with an iPhone to push Apple Watch-specific content and notifications to the user's wrist, and it utilizes a Retina touchscreen display and Digital Crown for navigation and apps.

1. The
business
of
Apple
Watch
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Masanori
Seino

2. What
is
Apple
Watch?
Ê The
Apple
Watch
is
a
smartwatch
that
operates
as
a
small
wearable
computing
devices
worn
on
a
user’s
wrist.

3. Release
data
of
Apple
Watch
Ê The
Apple
Watch
became
available
to
pre-­‐order
from
8am
on
10
April
and,
according
to
reports,
sold
close
to
one
million
units
on
day
one
in
the
US.

4. Price
of
Apple
Watch
Ê The
cheapest
option,
the
38mm
Apple
Watch
Sport,
is
available
to
pick
up
from £299,
despite
costing
Apple
just
£55
to
build,
while
the
large
42mm
model
will
cost
£339.
Ê The
more
expensive
Apple
Watch
version
is
available
from
£479,
going
up
to
£949
depending
on
the
case
and
band
combination.

5. Why
Apple
Watch
costs
so
much?
Ê Apple
is
clearly
aiming
for
luxury
given
the
sapphire
glass-­‐
protected
display,
an
imposing
digital
crown,
two
size
and
even
the
18
karat
gold
edition.

6. Apple
Watch
apps
Ê Apple
Watch
doesn’t
just
beams
all
iPhone
notifications
to
your
wrist,
it
lets
you
play
with
and
control
a
sorts
of
native
Apple
Watch apps
with
its
touch
screen
and
digital
crown.

7. Apple
Watch
battery
life
Ê The
Apple
Watch
battery
life
is
supposed
to
last
all
day,
but
don’t
expect
a
full
24
hours
from
this
first
iteration
of
the
smartwatch.

8. How
does
the
Apple
Watch
Work?
Ê The
Apple
Watch
is
designed
to
pair,
or
connect,
with
another
Apple
iOS
device
like
th
eiPhone
to
push
Apple
Watch-­‐specific
content
to
the
device.

9. Features
in
the
Apple
Watch
Ê The
Apple
Watch
sports
a
Retina
display
protected
by
a
Sapphire
screen,
and
it
utilizes
both
a
touch
screen
and
a
Digital
Crown
wheel
for
operating
the
interface.

10. References
Ê https://www.apple.com/jp/watch/
Ê http://www.techradar.com/news/portable-­‐devices/apple-­‐
iwatch-­‐release-­‐date-­‐news-­‐and-­‐rumours-­‐1131043