Information Architecture

1. 4/10/2013
Designing for
Cross-Channel
SI 658
Information Architecture
Marti Gukeisen

2. 4/10/2013
Designing for Cross-Channel
IA is everywhere. that is so deep. and broad. whoa.
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3. Designing for Cross-Channel
stuff I like about this chapter
4/2/2013
 It gives us a framework to think holistically about
Information Architecture across channels, which is
a really BIG problem, and can be overwhelming.
 discrete criteria = manageable task
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4. Designing for Cross-Channel
4/10/2013
stuff I DON’T like about this chapter
 I have taken math classes, so
 graphs with a y-axis, x-axis, and arrows imply
dependent relationships between variables.
They don’t mean it like this. They are just making a
chart.
 So in your mind, take off the arrows and any
references to an “axis”. Now you have a square you
can put some stuff on.
 Take away: ignore all the psuedo-math diagrams.
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5. Designing for Cross-Channel
4/10/2013
just look at figure 9.8, the “CHU cube”
 evaluate the user
experience for
discrete user tasks
based on the five
heuristics across
channels.
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6. Designing for Cross-Channel
channels, channels everywhere
 These will change per company/project:
 the NUMBER of channels touched
 WHAT channels are touched
 that is okay
 but EVERY business should:
 THINK about which channels make sense
 ensure the UX across channels is awesome
 revisit this often
4/10/2013
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7. Designing for Cross-Channel
HEURISTICS
 place-making
 consistency
 resilience
 reduction
 correlation
4/10/2013
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8. Designing for Cross-Channel
resilience
 digital environments can learn from our behavior,
habits, preferences, and anticipate what we want.
 aka the creepy one
 maintain a dialog between channels, apply
learnings across channels to predict needs
 adapt to changing needs based on context
 support multiple strategies for tasks
 SLOWLY change foundations over time
4/10/2013
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9. Designing for Cross-Channel
modern libraries - resilient
4/10/2013
 digital catalog,
requests, renewals
 new media types:
movies, digital
books, art, music
 community support
 account: history of
what I’ve read
 reviews, digital
previews
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10. Designing for Cross-Channel
correlation – they mean it like this
 showing connection between two basically not-the-
same things
 NOT correlation:
4/10/2013
 correlation!
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11. Designing for Cross-Channel
tips from Samantha Starmer
 have a vision (unified approach/goal)
 centralize content creation:
“write once, publish many times”
 enact real process change (this is hard)
 optimize customer UX 1st,
map to backend processes 2nd
 need the right SYSTEMS to support an integrated
approach (this is hard)
 develop HOLISTIC IA for the
full information ecology
4/10/2013
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12. Designing for Cross-Channel
Kars Alfrink says interesting stuff
 magic circle: can do things in digital life that will
get you jailed in real life
 geo-caching: just like the hobo code
 adaptive design: supporting re-appropriation of
devices, their environments
 re-place space
4/10/2013
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13. Wrap Up
OMG! Only one more class!?
4/10/2013
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14. Designing for Cross-Channel
next reading
Due TUES Apr 16th at 11pm
50-300 words responding
to the following:
4/10/2013
PYSCH!
Ch 0 There is no next reading. It’s the end, yo.
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15. Designing for Cross-Channel
Next week’s agenda
 10 min intro, class biz
 everyone evaluates me
 GROUP PRESENTATIONS!
(we will take 1-2 short breaks)
4/10/2013
 10 min crying, goodbyes, giving me flowers/candy
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16. Designing for Cross-Channel
Class Takeaways
4/10/2013
 Tool Evaluations
 Rock Star Bios
 I will be compiling
these into 2 MONSTER
PDFs and sharing with
the class
 OK for public? I’d like
to share—see ctools.
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17. Designing for Cross-Channel
4/10/2013
LAST group assignment due TODAY
 what you make of it
 revised high level IA
 revised homepage & (3) interior page wires
 cross-channel assessment & recommendations
 Feedback for all other group assignments on
cTOOLs.
 I will be grading and getting feedback on this
assignment to you by FRIDAY.
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18. Designing for Cross-Channel
group project breakdown
 assignment 1 – 100 pts
 assignment 2 – 100 pts
 assignment 3 – 100 pts
 assignment 4 – 100 pts
 presentation – 500 pts  OMG NEXT WEEK!
 participation – 100 pts
4/10/2013
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19. Designing for Cross-Channel
group project breakdown
 assignment 1 – 100 pts
 assignment 2 – 100 pts
 assignment 3 – 100 pts
 assignment 4 – 100 pts
 presentation – 500 pts
4/10/2013
 participation – 100 pts  you grading each other
There will be an assignment for this on CTOOLs next
Wednesday AFTER class. Don’t forget this LAST
assignment! OMG!
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20. Designing for Cross-Channel
The Group Presentation
 presentation order selected by RANDOM
 assignment description up on ctools
 based on the assignments you’ve already done
(nothing new)
 20-25 minutes – have slides
 more than 1 person should do the talking
 Remember to be awesome and have fun
4/10/2013
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21. Designing for Cross-Channel
career panel after group time
 5 local UX professionals
4/10/2013
 design agency | in-house | contracting | consulting
 e-commerce focus | academic focus | big AUTO
 If it gets quiet I will call on people to ask
questions—I know you have some because I made
you think of some in an ASSIGNMENT.
 This is a gift. These people have no reason to not
be totally real with you. Get the dirt, yo.
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22. Designing for Cross-Channel
career panel after group time
 5 local UX professionals
4/10/2013
 design agency | in-house | contracting | consulting
 e-commerce focus | academic focus | big AUTO
 If it gets quiet I will call on people to ask
questions—I know you have some because I made
you think of some in an ASSIGNMENT.
 This is a gift. These people have no reason to not
be totally real with you. Get the dirt, yo.
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23. Designing for Cross-Channel
TIPS & Requirements for Panel TIME
 be loud when you ask questions
 mandatory: cheer for them when they come in
like they are sports stars
 mandatory: give them a standing ovation when
we wrap at the end
 networking opportunity, yo!
4/10/2013
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24. Presentation
Time
the part where you teach
4/10/2013
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25. 4/10/2013
Project Time
the part where you collaborate and teach each other
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26. Designing for Cross-Channel
Get in your groups
4/10/2013
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27. PANEL TIME
Can’t touch these local
IA ROCKSTARS!
4/10/2013
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28. 4/10/2013
THANK YOU
to our wonderful local UX
experts for taking time to be
here today. THEY ROCK!
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