The On-Demand Economy is coming. It's not a question of if, it's a question of when. This presentation provides an overview of the on-demand economy, and it's implications for local retailers, and the brands in any industry. Slides are from Mark Strella's 12/1/15 presentation at The Running Event in Austin, TX.

1. TheOn-DemandEconomy
andthe[localretailer/brand]
Mark Strella

2. Agenda
• Intros
• Defining the On-Demand Economy
• The On-Demand Economy in Action
• Drivers of the On-Demand Economy
• Retailers
• Brands
• Industry

3. (introductions)

4. Locally
We power the online discovery of
nearby, in-stock products.

5. Locally
97% 93%

6. A comprehensive platform to help
online shoppers complete their
purchase in a nearby store.
The Locally Ecosystem
Locally.com
Brand Sites
Retailer Sites

7. Tools for Brands
Product Finder

8. Tools for Brands
Product Finder

9. Tools for Brands
Product Finder

10. Tools for Brands
Dealer Locator

11. Tools for Brands
Dealer Locator

12. Tools for Brands
OpenStorefront

13. Tools for Brands
Local Marketplace

14. Tools for Retailers
Online Inventory Broadcast

15. Tools for Retailers
Locally Pages

16. Tools for Retailers
Conversion Tools

17. Tools for Retailers
Analytics

18. Tools for Shoppers
Product Finder
• Find what they’re looking for in stock,
near them.
• Can complete their purchase at their
convenience.
• Unified experience across brands and
local retailers.

19. The On-Demand Economy

20. The On-Demand Economy is the
economic activity created by
technology companies that fulfill
consumer demand via the immediate
provisioning of goods and services

21. Examples of On-Demand
Economy Companies

34. Two Main Methods of ODE service
Product Finder
• Buy Online, Pick Up In Store
• Local Delivery

35. Buy Online, Pick Up In Store
“BOPUS”

36. Buy Online, Pick Up In Store
Home Depot

37. Buy Online, Pick Up In Store
Home Depot

38. Buy Online, Pick Up In Store
Curbside

39. Buy Online, Pick Up In Store
Walmart

40. Local Delivery
The Uber-ization of the last mile.

41. Local Delivery
Jet.com

42. Local Delivery
Google Express

43. Local Delivery
Target

44. Local Delivery
Department & Big Box Stores
"The consumer's expectation is clearly
shifting increasingly to the ‘I want it
now’ model, and stores that are able to
oblige will see significant increases in
sales"

45. Local Delivery
Etsy ASAP

46. Local Delivery
Shopify/BigCommerce + Uber

47. Local Delivery
Amazon

48. Local Delivery
Amazon

49. Local Delivery
Amazon

50. Local Delivery
Amazon

51. Local Delivery
Amazon

52. Local Delivery
Wal-Mart

53. Local Delivery
Wal-Mart

54. So, what is driving the On-Demand
Economy?

55. 1. A dramatic increase in the number of
smartphone connected consumers

56. 2. Simple and secure purchase flows

57. 3. Location-based services

58. 4. Acclimation

59. 4. Acclimation

60. 4. Acclimation

61. 4. Acclimation

62. 4. Acclimation

63. 5. Feedback Loops

64. Consumer Behavior In General

65. Insights from Google
• Since 2011, mobile searches with the
term “near me” have increased 34x
• As of this fall, more shopping-related
searches took place on mobile than
desktop
• Google Shopping now prioritizing
local inventory on mobile

66. Deloitte: 2015 Holiday Survey

67. Deloitte: 2015 Holiday Survey

68. Deloitte: 2015 Holiday Survey

69. Deloitte: 2015 Holiday Survey

70. To Recap..
Convergence of two major trends…
• On-Demand Economy heating up
• Increased focus on local

71. Not If, But When.

72. So What is a [Retailer/Brand] to do?

73. This is something to be embraced.

74. Would You
Air Condition
your Movie
Theater?

75. Tremendous
opportunity
for growth.

76. Is it possible for a consumer
in your community to access
your inventory at any time of
day, from any device?

78. If I see what I want, is there a
way for me to complete my
purchase?

79. Is it feasible to offer local
delivery to nearby shoppers?

80. Deloitte: 2015 Holiday Survey

81. Are the On-Demand type
services that you offer widely
known in your community?

82. Brands

83. How do you plan on offering
service to customers in an on-
demand economy?

84. How does your strategy
incorporate your dealers?

85. How is the industry
supporting this level of
service?

86. Wednesday:
4:30-6:00 IRRA Booth # ____
mark.strella@locally.com
Retailers.locally.com
Brands.locally.com
locally.com/blog