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TheOn-DemandEconomy

andthe[localretailer/brand]
Mark Strella
Agenda
• Intros
• Defining the On-Demand Economy
• The On-Demand Economy in Action
• Drivers of the On-Demand Economy
• Re...
(introductions)
Locally
We power the online discovery of
nearby, in-stock products.
Locally
97% 93%
A comprehensive platform to help
online shoppers complete their
purchase in a nearby store.
The Locally Ecosystem
Locally....
Tools for Brands

Product Finder
Tools for Brands

Product Finder
Tools for Brands

Product Finder
Tools for Brands

Dealer Locator
Tools for Brands

Dealer Locator
Tools for Brands

OpenStorefront
Tools for Brands

Local Marketplace
Tools for Retailers

Online Inventory Broadcast
Tools for Retailers

Locally Pages
Tools for Retailers

Conversion Tools
Tools for Retailers

Analytics
Tools for Shoppers

Product Finder
• Find what they’re looking for in stock,
near them.
• Can complete their purchase at t...
The On-Demand Economy
The On-Demand Economy is the
economic activity created by
technology companies that fulfill
consumer demand via the immedi...
Examples of On-Demand
Economy Companies
Two Main Methods of ODE service

Product Finder
• Buy Online, Pick Up In Store
• Local Delivery
Buy Online, Pick Up In Store

“BOPUS”
Buy Online, Pick Up In Store

Home Depot
Buy Online, Pick Up In Store

Home Depot
Buy Online, Pick Up In Store

Curbside
Buy Online, Pick Up In Store

Walmart
Local Delivery
The Uber-ization of the last mile.
Local Delivery

Jet.com
Local Delivery

Google Express
Local Delivery

Target
Local Delivery

Department & Big Box Stores
"The consumer's expectation is clearly
shifting increasingly to the ‘I want it...
Local Delivery

Etsy ASAP
Local Delivery

Shopify/BigCommerce + Uber
Local Delivery

Amazon
Local Delivery

Amazon
Local Delivery

Amazon
Local Delivery

Amazon
Local Delivery

Amazon
Local Delivery

Wal-Mart
Local Delivery

Wal-Mart
So, what is driving the On-Demand
Economy?
1. A dramatic increase in the number of
smartphone connected consumers
2. Simple and secure purchase flows
3. Location-based services
4. Acclimation
4. Acclimation
4. Acclimation
4. Acclimation
4. Acclimation
5. Feedback Loops
Consumer Behavior In General
Insights from Google
• Since 2011, mobile searches with the
term “near me” have increased 34x
• As of this fall, more shop...
Deloitte: 2015 Holiday Survey
Deloitte: 2015 Holiday Survey
Deloitte: 2015 Holiday Survey
Deloitte: 2015 Holiday Survey
To Recap..
Convergence of two major trends…
• On-Demand Economy heating up
• Increased focus on local
Not If, But When.
So What is a [Retailer/Brand] to do?
This is something to be embraced.
Would You
Air Condition
your Movie
Theater?
Tremendous
opportunity
for growth.
Is it possible for a consumer
in your community to access
your inventory at any time of
day, from any device?
If I see what I want, is there a
way for me to complete my
purchase?
Is it feasible to offer local
delivery to nearby shoppers?
Deloitte: 2015 Holiday Survey
Are the On-Demand type
services that you offer widely
known in your community?
Brands
How do you plan on offering
service to customers in an on-
demand economy?
How does your strategy
incorporate your dealers?
How is the industry
supporting this level of
service?
Wednesday:

4:30-6:00 IRRA Booth # ____
mark.strella@locally.com
Retailers.locally.com
Brands.locally.com
locally.com/blog
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)
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The On-Demand Economy is coming. It's not a question of if, it's a question of when. This presentation provides an overview of the on-demand economy, and it's implications for local retailers, and the brands in any industry. Slides are from Mark Strella's 12/1/15 presentation at The Running Event in Austin, TX.

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The On-Demand Economy and the Local Retailer (The Running Event 12/1/15)

  1. 1. TheOn-DemandEconomy
 andthe[localretailer/brand] Mark Strella
  2. 2. Agenda • Intros • Defining the On-Demand Economy • The On-Demand Economy in Action • Drivers of the On-Demand Economy • Retailers • Brands • Industry
  3. 3. (introductions)
  4. 4. Locally We power the online discovery of nearby, in-stock products.
  5. 5. Locally 97% 93%
  6. 6. A comprehensive platform to help online shoppers complete their purchase in a nearby store. The Locally Ecosystem Locally.com Brand Sites Retailer Sites
  7. 7. Tools for Brands
 Product Finder
  8. 8. Tools for Brands
 Product Finder
  9. 9. Tools for Brands
 Product Finder
  10. 10. Tools for Brands
 Dealer Locator
  11. 11. Tools for Brands
 Dealer Locator
  12. 12. Tools for Brands
 OpenStorefront
  13. 13. Tools for Brands
 Local Marketplace
  14. 14. Tools for Retailers
 Online Inventory Broadcast
  15. 15. Tools for Retailers
 Locally Pages
  16. 16. Tools for Retailers
 Conversion Tools
  17. 17. Tools for Retailers
 Analytics
  18. 18. Tools for Shoppers
 Product Finder • Find what they’re looking for in stock, near them. • Can complete their purchase at their convenience. • Unified experience across brands and local retailers.
  19. 19. The On-Demand Economy
  20. 20. The On-Demand Economy is the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services
  21. 21. Examples of On-Demand Economy Companies
  22. 22. Two Main Methods of ODE service
 Product Finder • Buy Online, Pick Up In Store • Local Delivery
  23. 23. Buy Online, Pick Up In Store
 “BOPUS”
  24. 24. Buy Online, Pick Up In Store
 Home Depot
  25. 25. Buy Online, Pick Up In Store
 Home Depot
  26. 26. Buy Online, Pick Up In Store
 Curbside
  27. 27. Buy Online, Pick Up In Store
 Walmart
  28. 28. Local Delivery The Uber-ization of the last mile.
  29. 29. Local Delivery
 Jet.com
  30. 30. Local Delivery
 Google Express
  31. 31. Local Delivery
 Target
  32. 32. Local Delivery
 Department & Big Box Stores "The consumer's expectation is clearly shifting increasingly to the ‘I want it now’ model, and stores that are able to oblige will see significant increases in sales"
  33. 33. Local Delivery
 Etsy ASAP
  34. 34. Local Delivery
 Shopify/BigCommerce + Uber
  35. 35. Local Delivery
 Amazon
  36. 36. Local Delivery
 Amazon
  37. 37. Local Delivery
 Amazon
  38. 38. Local Delivery
 Amazon
  39. 39. Local Delivery
 Amazon
  40. 40. Local Delivery
 Wal-Mart
  41. 41. Local Delivery
 Wal-Mart
  42. 42. So, what is driving the On-Demand Economy?
  43. 43. 1. A dramatic increase in the number of smartphone connected consumers
  44. 44. 2. Simple and secure purchase flows
  45. 45. 3. Location-based services
  46. 46. 4. Acclimation
  47. 47. 4. Acclimation
  48. 48. 4. Acclimation
  49. 49. 4. Acclimation
  50. 50. 4. Acclimation
  51. 51. 5. Feedback Loops
  52. 52. Consumer Behavior In General
  53. 53. Insights from Google • Since 2011, mobile searches with the term “near me” have increased 34x • As of this fall, more shopping-related searches took place on mobile than desktop • Google Shopping now prioritizing local inventory on mobile
  54. 54. Deloitte: 2015 Holiday Survey
  55. 55. Deloitte: 2015 Holiday Survey
  56. 56. Deloitte: 2015 Holiday Survey
  57. 57. Deloitte: 2015 Holiday Survey
  58. 58. To Recap.. Convergence of two major trends… • On-Demand Economy heating up • Increased focus on local
  59. 59. Not If, But When.
  60. 60. So What is a [Retailer/Brand] to do?
  61. 61. This is something to be embraced.
  62. 62. Would You Air Condition your Movie Theater?
  63. 63. Tremendous opportunity for growth.
  64. 64. Is it possible for a consumer in your community to access your inventory at any time of day, from any device?
  65. 65. If I see what I want, is there a way for me to complete my purchase?
  66. 66. Is it feasible to offer local delivery to nearby shoppers?
  67. 67. Deloitte: 2015 Holiday Survey
  68. 68. Are the On-Demand type services that you offer widely known in your community?
  69. 69. Brands
  70. 70. How do you plan on offering service to customers in an on- demand economy?
  71. 71. How does your strategy incorporate your dealers?
  72. 72. How is the industry supporting this level of service?
  73. 73. Wednesday:
 4:30-6:00 IRRA Booth # ____ mark.strella@locally.com Retailers.locally.com Brands.locally.com locally.com/blog
  • AdamLittle5

    Mar. 23, 2016

The On-Demand Economy is coming. It's not a question of if, it's a question of when. This presentation provides an overview of the on-demand economy, and it's implications for local retailers, and the brands in any industry. Slides are from Mark Strella's 12/1/15 presentation at The Running Event in Austin, TX.

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