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Quarterly Feature Round-Up
Arjun Nair
Director,
Product
Management,
Marketo
Mahesh
Jeswani
Senior Product
Manager,
Marketo
David Myers
Product Manager
Real-Time
Personalization,
Marketo
Justin
Cooperman
Senior Product
Manager,
Marketo
Hosted by Marketo Product Mangement
Subscribe to Smart List
Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015
Subscribe to Smart List
• Why – #1 Idea on Marketo community
• What – Schedule smart list export and send it directly to the recipients inbox
(similar to subscribe to reports)
• Example Use Cases –
• Share new event sign-ups daily with the sales team
• Share new leads weekly for teleprospecting
• Share aging leads monthly with the account owners
Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015
Subscribe to Smart List
• Schedule in different times
• See all subscriptions at 1 place
• Customize report columns
• Test the report before sending
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015
Things to remember
• Limited to 100 smart list subscriptions, 100K leads per subscription, per
instance, across workspaces
• Emails are sent anytime from 12 AM to 8 AM in the instance time zone
• Email link expires in 4 days
Marketo Moments
Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015
What’s New!
• Smart Campaign support. We now support emails sent out through smart
campaigns
• Swipe-to-Done. Have too many cards in your stream? You can now swipe
them away
• Send a sample straight from the preview screen
• Smart List details added to Email Program cards
Marketo Custom Objects
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015
Marketo Custom Objects
• The goal of this feature is to allow customers and
partners to:
• natively create, populate and manage custom objects from
within Marketo
• use it effectively independent of a CRM
Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015
What can it do?
• Supports 1:N relationship. Leads/Account  Custom
object records
• Allows the ability to Create/Edit/Delete Custom objects
through the UI
• Custom Objects records can be loaded through List
Import and the API
• Custom Objects of a record should show up in the lead
details page
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015
Filters and Triggers
• Filters
• Has Custom Object
• Was Added to Custom Object
• Not Was Added to Custom Object
• Triggers
• Added to Custom Object
Real-Time Personalization (RTP)
Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015
RTP Release
• Campaign Clone
• Content Analytics
• Content Recommendations
Campaign Clone
• Quick and easy campaign duplication
• Campaigns Page: Edit / Clone / Delete
Content Analytics + Recommendations
• Auto-Discovers Content
• Analyze Content Analytics
• Select and Prepare Content for Content
Recommendations
Content Analytics
Content Analytics
Content Recommendations
• Edit and Enable for Content Recommendations
• Analyze Recommended Content Performance
Example – Web Recommendation Bar
Example – Web Rich Media
Content Recommendations
Summary
• Insights into content performance
• Increase engagement, content consumption
• Generate more leads
Docs.marketo.com
• Clone an RTP Campaign
• Understanding Content Analytics
• Understanding Content Recommendations
• Adding Content to Content Recommendations
Quarterly Feature Round Up Webinar
Insights for Google Chrome
Update to existing Gmail plugin, now available in Chrome Store
• When reading or composing sales email, quickly view contextual
information about the lead (and company) you are corresponding
with.
• Also see the most recent activities for the lead and their company, as
logged in Marketo.
• Use the global activity feed to see what people are up to in real time.
• Available for customers with MSI using Google Mail for email.
Quarterly Feature Round Up Webinar
Quarterly Feature Round Up Webinar
Quarterly Feature Round Up Webinar
Quarterly Feature Round Up Webinar
Rich-text Editor
Ongoing enhancements, based on your feedback
Quarterly Feature Round Up Webinar
Quarterly Feature Round Up Webinar
Rich-text Editor
VML is now supported within your HTML code (no longer stripped):
<v:background xmlns:v="urn:schemas-microsoft-com:vml" fill="t">
<v:fill type="tile" src="http://i.imgur.com/YJOX1PC.png"
color="#7bceeb"/>
</v:background>
Rich-text Editor
Anything can now be inserted in a valid HTML comment (certain syntaxes
like seen below were previously stripped):
<!--[if gte mso 9]> <![endif]-->
Do not pad empty table cells with &nbsp;
<td></td>
Rich-text Editor
The editor will now accept any element :
<myCustomElement>Hello World!</myCustomElement>
The editor will now accept any attribute:
<myElement myCustomAttribute="foo">Hello World!</myElement>
*even deprecated or non-standard attributes
Rich-text Editor
UI Changes:
• Maximize/minimize button added to the HTML source editor.
• Both rows of buttons are now shown by default.
• Pre-existing table properties now identified and displayed in the
Table Properties dialog.
Email Templates
Better support for imported templates
DOCTYPES are preserved when creating new emails from a template (or when
using Email Actions > HTML Tools > Replace HTML).
Custom attributes on the <HTML> element are also preserved:
<!DOCTYPE html>
<html xmlns="http://www.w3.org/1999/xhtml"
xmlns:v="urn:schemas-microsoft-com:vml"
xmlns:o="urn:schemas-microsoft-com:office:office">
Coming Soon!
Coming Soon!
Coming Soon!
Quarterly Feature Round Up Webinar
Thank You!
Marketo Product Management

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Quarterly Feature Round Up Webinar

  • 1. Quarterly Feature Round-Up Arjun Nair Director, Product Management, Marketo Mahesh Jeswani Senior Product Manager, Marketo David Myers Product Manager Real-Time Personalization, Marketo Justin Cooperman Senior Product Manager, Marketo Hosted by Marketo Product Mangement
  • 3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015 Subscribe to Smart List • Why – #1 Idea on Marketo community • What – Schedule smart list export and send it directly to the recipients inbox (similar to subscribe to reports) • Example Use Cases – • Share new event sign-ups daily with the sales team • Share new leads weekly for teleprospecting • Share aging leads monthly with the account owners
  • 4. Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015 Subscribe to Smart List • Schedule in different times • See all subscriptions at 1 place • Customize report columns • Test the report before sending
  • 5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015 Things to remember • Limited to 100 smart list subscriptions, 100K leads per subscription, per instance, across workspaces • Emails are sent anytime from 12 AM to 8 AM in the instance time zone • Email link expires in 4 days
  • 7. Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015 What’s New! • Smart Campaign support. We now support emails sent out through smart campaigns • Swipe-to-Done. Have too many cards in your stream? You can now swipe them away • Send a sample straight from the preview screen • Smart List details added to Email Program cards
  • 9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015 Marketo Custom Objects • The goal of this feature is to allow customers and partners to: • natively create, populate and manage custom objects from within Marketo • use it effectively independent of a CRM
  • 10. Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015 What can it do? • Supports 1:N relationship. Leads/Account  Custom object records • Allows the ability to Create/Edit/Delete Custom objects through the UI • Custom Objects records can be loaded through List Import and the API • Custom Objects of a record should show up in the lead details page
  • 11. Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015 Filters and Triggers • Filters • Has Custom Object • Was Added to Custom Object • Not Was Added to Custom Object • Triggers • Added to Custom Object
  • 13. Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 11/5/2015 RTP Release • Campaign Clone • Content Analytics • Content Recommendations
  • 14. Campaign Clone • Quick and easy campaign duplication • Campaigns Page: Edit / Clone / Delete
  • 15. Content Analytics + Recommendations • Auto-Discovers Content • Analyze Content Analytics • Select and Prepare Content for Content Recommendations
  • 18. Content Recommendations • Edit and Enable for Content Recommendations • Analyze Recommended Content Performance
  • 19. Example – Web Recommendation Bar
  • 20. Example – Web Rich Media
  • 22. Summary • Insights into content performance • Increase engagement, content consumption • Generate more leads Docs.marketo.com • Clone an RTP Campaign • Understanding Content Analytics • Understanding Content Recommendations • Adding Content to Content Recommendations
  • 24. Insights for Google Chrome Update to existing Gmail plugin, now available in Chrome Store • When reading or composing sales email, quickly view contextual information about the lead (and company) you are corresponding with. • Also see the most recent activities for the lead and their company, as logged in Marketo. • Use the global activity feed to see what people are up to in real time. • Available for customers with MSI using Google Mail for email.
  • 29. Rich-text Editor Ongoing enhancements, based on your feedback
  • 32. Rich-text Editor VML is now supported within your HTML code (no longer stripped): <v:background xmlns:v="urn:schemas-microsoft-com:vml" fill="t"> <v:fill type="tile" src="http://i.imgur.com/YJOX1PC.png" color="#7bceeb"/> </v:background>
  • 33. Rich-text Editor Anything can now be inserted in a valid HTML comment (certain syntaxes like seen below were previously stripped): <!--[if gte mso 9]> <![endif]--> Do not pad empty table cells with &nbsp; <td></td>
  • 34. Rich-text Editor The editor will now accept any element : <myCustomElement>Hello World!</myCustomElement> The editor will now accept any attribute: <myElement myCustomAttribute="foo">Hello World!</myElement> *even deprecated or non-standard attributes
  • 35. Rich-text Editor UI Changes: • Maximize/minimize button added to the HTML source editor. • Both rows of buttons are now shown by default. • Pre-existing table properties now identified and displayed in the Table Properties dialog.
  • 36. Email Templates Better support for imported templates DOCTYPES are preserved when creating new emails from a template (or when using Email Actions > HTML Tools > Replace HTML). Custom attributes on the <HTML> element are also preserved: <!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">

Notas do Editor

  1. Update with new cover from visual brand deck.
  2. Update with new cover from visual brand deck.
  3. Update with new cover from visual brand deck.
  4. Update with new cover from visual brand deck.
  5. Update with new cover from visual brand deck.