From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing. But, because mobile devices are very personal marketers need to be thoughtful about how they deliver marketing messages. Successful mobile marketing today, and in the future, is about trust and relevance. Marketers must take a measured, cross-channel approach in order to build relationships and earn a long-term position on their customers' devices.

1. A Marketer’s Guide to
Prove your value on
your customer’s most
prized possession.

2. Mobile is growing…
faster than its audience.
There are 7.45 billion unique mobile connections and
only 7.2 billion people on the planet.
75% of U.S. citizens
over the age of 13 have
a smartphone.
2014 saw a 28%
increase in mobile
commerce.

3. A Consumer’s New BFF
83% of those people
between ages 18 and
29 say their smart
phone plays an integral
role in their lives.
44% of cellphone owners
sleep with their phones
next to their beds so
they won’t miss a call,
message, or update.

4. of consumers spend
more than 2 hours/day
on their mobile devices.
72% 51% 75%
have between
11–30 mobile apps
on their device.
do product
research on their
mobile devices.
A Critical Channel for Engagement
As consumers spend more time on their devices, mobile is a vital place for marketers to be.

5. Conversation
At The Core
49%
social
43%
email
53%
Which apps are consumers
using the most?
Consumers are seeking a two-way, personalized conversations on their mobile devices.
Marketers must listen and respond in a relevant way, or run the risk of being deleted.
messaging

6. Consumers Hold The Keys
Consumers are drowning in noise and will delete "interruptions" in seconds making
it more critical than ever for marketers to deliver compelling and engaging content.
people get 20+
messages/month
1 in 5
receive more than
20 promotional
emails/week.
50%

7. Over Notified, Under Valued
But 68% turn them off when
they receive too many.
70% prefer when push
notifications offer a
specific call-to-action—
a deal, discount, or bit of
helpful information.
50% allow push notifications
from their favorite apps.

8. Marketers must create an engaging, timely, and cross-channel strategy. To
succeed in mobile they need to respect their customers' time and offer them
value. Marketers must build trust and loyalty across all channels with their
customers in order to create long-term, personal relationships.
Learn more about mobile marketing and
how to get started: marketo.com/dg2m