As sensors and wearables increase in popularity, the data you create and share will become an intrinsic part of your social personality or "aura". This presentation explores the newly emerging world of wearables and sensors, the different types of data that they will generate and the applications that will use them.

1. How #Wearables Will Affect Your Social Aura
#WearMyData
Mark D’Cunha, P.Eng.
@mdcunha
Designer: Heewon Choi

2. How Sensors and Big Data will change your Healthcare user experience
“The drop in sensor costs is magical!” ~Samsung Innovation Lab

3. The foundation for continuous sharing.
Once upon a sensor…

4. Why now?
§ Industrial
advancements
§ Materials Science
§ Communications
§ Personalization
§ Smartphones
§ Sensors for:
§ Accelerometer - motion
§ Gyroscope - force
§ Magnetometer -
rotation
§ Optical heart rate
monitor
§ Body temperature
§ Blood oxygen

5. Sensors
§ By 2017, more than 18M
health and wellness sensors
will be shipped (up from 2M
today)
Source: ON World
§ By 2017, 515M sensors for
wearable, implantable or
mobile health and fitness
devices will be shipped
globally
Source: ON World

6. Wearables
§ Wearable electronic
devices for fitness
shipments will reach 68.1M
in 2015
Source: Gartner
§ Global smartwatch
shipments will reach 15M
units this year
Source: Forbes

7. “In The Hospital Of The Future, Big Data Is One Of Your Doctors” ~FastCoExist.com
Big Data

8. Big Data
§ There is a growing
divide between firms
that can manage big
data and those that
can't

9. How will you keep up…

10. Delivering better insights

11. Activity Tracking, Connected Fitness
The Rise of New Digital Communities

12. Fitbit
• Upwards of 3.3M users
• Ambient device
• Reminders, Weekly
summary, Dashboard
• Gamification: Badges,
Goals, Challenges

13. Under Armour
Under Armour now has the largest online fitness community in the world

14. Connected Fitness
§ MapMyFitness 31M users
§ Endomondo 25M users
§ MyFitnessPal 80M users
§ In Jan 2015, recorded
more than 100M workouts
§ UA Record will become
their daily destination
dashboard

15. UA Record App
“Passion for fitness builds a very strong social community”

16. Engagement through Wearables
§ Carefully select your communities
§ Leak only the data you want
§ Find the influencers
§ Cross-post your achievements
§ Invite others to join
“If you aren’t wearing your data, you will struggle to be heard.”

17. Personal sensor data will become part of your social identity.
QUESTIONS
Designer: Esben Oxholm
Mark D’Cunha, P.Eng.
@mdcunha