The document discusses tips and best practices for using video marketing on Facebook. It provides statistics on Facebook video viewing and the benefits of including video content. It also addresses the top 10 questions around creating and optimizing Facebook videos, including how long videos should be, the best formats, adding text overlays, getting videos on Facebook Watch, sourcing video assets, making stories, adding captions, mobile optimization, metrics, and creating video custom audiences. The document promotes a video marketing training program from Mari Smith on increasing reach, results and revenue with Facebook video.
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13
Top Ten Facebook Video Marketing Questions & Answers - Mari Smith and Wave.video
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TOP 10 FACEBOOK
VIDEO MARKETING
QUESTIONS
with Mari Smith &
Wave.video
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Facebook generates
8 billion video views
on average per day.
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A recent eye-tracking
study shows people
gaze FIVE times
longer at video than
static content on
Facebook & Instagram.
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By 2019, global
consumer Internet
video traffic will
account for 80% of all
consumer Internet
traffic.
~SmallBizTrends
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Video Stats
90% of users say that
product videos are helpful in
the decision process.
~HubSpot
Including a video on a landing
page can increase conversion
rates by 80%.
~Unbounce
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Social video
generates 1200%
more shares than
text and image
combined.
~Brightcove
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The top three most
effective types of video
content: Customer
testimonials, Tutorial
videos, Demonstration
videos ~Curata
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“We identified five factors related
to the rise of online video viewing”
Smartphones
Shorter attention spans
Binge-watching
Importance of context
Thrill of novelty
Five Facebook Video Factors
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43% of marketers said
they’d create more
video content if there
were no obstacles like
time, resources, and
budget.
~Buffer
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Live
5 minutes to 4 hours!
Ideal = 18-22 minutes
VOD
<60 seconds or more
Ads
Promoted posts
Dark posts
Ad breaks = 5-15 seconds
#1 – How long should my video be?
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VIDEO AD BREAKS
New (CHEAP!) television ads
5-15 seconds
Pre-roll and in-stream video ads
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VOD
Try square, vertical, portrait
Ads
Promoted posts
Dark posts
Ad breaks = vertical, square,
landscape
#2 – Which video format is best?
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VOD
Try Wave.video!
Live
Create custom graphics
Transparent PNG 1280x720
#3 – How do I add text overlay?
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Go to bit.ly/fbwatchform
#4 – How do I get my show on Watch?
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Facebook Watch – got your show?
Facebook is favoring
CREATORS
Facebook Live Producer
is coming
Episodic content
Apply at:
http://bit.ly/fbwatchform
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not a ‘buy my stuff’
copywriter.
Think more like a
SCREENWRITER
,
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Royalty-free videos, photos, images,
graphics, music to add to your videos
Wave.video!
200 million!
#5 – Where can I get the best assets?
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9:16 format
For Facebook & Instagram
Content + Ads
Wave.video
#6 – How do I make Story videos?
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Facebook captions
generator tool
(or YouTube!)
Rev.com
Trint.com
#7 – How do I add captions?
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Formats that work best on mobile devices
Square video
Vertical (4:5 or 2:3)
Story / Portrait (9:16)
#8 – What does mobile optimize mean?
Facebook is intent on become a destination digital streaming Television platform.
The U.S. TV ad revenues will grow from $70.6 billion in 2016 to $75.2 in 2021.
The global TV ad spend is expected to increase from $175 billion in 2016 to $210 billion in 2020.
https://www.statista.com/statistics/259974/tv-advertising-revenue-in-the-us/
Facebook is intent on become a destination digital streaming Television platform.
What original content will YOU invest in?
How will you be unique, special & different?