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m.me/marismith  type ‘fast’
TOP 10 FACEBOOK
VIDEO MARKETING
QUESTIONS
with Mari Smith &
Wave.video
m.me/marismith  type ‘fast’
Facebook generates
8 billion video views
on average per day.
m.me/marismith  type ‘fast’
A recent eye-tracking
study shows people
gaze FIVE times
longer at video than
static content on
Facebook & Instagram.
m.me/marismith  type ‘fast’
By 2019, global
consumer Internet
video traffic will
account for 80% of all
consumer Internet
traffic.
~SmallBizTrends
m.me/marismith  type ‘fast’
Video Stats
90% of users say that
product videos are helpful in
the decision process.
~HubSpot
Including a video on a landing
page can increase conversion
rates by 80%.
~Unbounce
m.me/marismith  type ‘fast’
Social video
generates 1200%
more shares than
text and image
combined.
~Brightcove
m.me/marismith  type ‘fast’
The top three most
effective types of video
content: Customer
testimonials, Tutorial
videos, Demonstration
videos ~Curata
m.me/marismith  type ‘fast’
“We identified five factors related
to the rise of online video viewing”
Smartphones
Shorter attention spans
Binge-watching
Importance of context
Thrill of novelty
Five Facebook Video Factors
m.me/marismith  type ‘fast’
43% of marketers said
they’d create more
video content if there
were no obstacles like
time, resources, and
budget.
~Buffer
m.me/marismith  type ‘fast’
WATCH. VIDEO.
m.me/marismith  type ‘fast’
m.me/marismith  type ‘fast’
Facebook TV
m.me/marismith  type ‘fast’
TOP 10 FACEBOOK
VIDEO MARKETING
QUESTIONS
m.me/marismith  type ‘fast’
Live
5 minutes to 4 hours!
Ideal = 18-22 minutes
VOD
<60 seconds or more
Ads
Promoted posts
Dark posts
Ad breaks = 5-15 seconds
#1 – How long should my video be?
m.me/marismith  type ‘fast’
VIDEO AD BREAKS
New (CHEAP!) television ads
5-15 seconds
Pre-roll and in-stream video ads
m.me/marismith  type ‘fast’
VOD
Try square, vertical, portrait
Ads
Promoted posts
Dark posts
Ad breaks = vertical, square,
landscape
#2 – Which video format is best?
m.me/marismith  type ‘fast’
VOD
Try Wave.video!
Live
Create custom graphics
Transparent PNG 1280x720
#3 – How do I add text overlay?
m.me/marismith  type ‘fast’
Message me: WAVE
m.me/marismith  type ‘fast’
Go to bit.ly/fbwatchform
#4 – How do I get my show on Watch?
m.me/marismith  type ‘fast’
Facebook Watch – got your show?
Facebook is favoring
CREATORS
Facebook Live Producer
is coming
Episodic content
Apply at:
http://bit.ly/fbwatchform
m.me/marismith  type ‘fast’
not a ‘buy my stuff’
copywriter.
Think more like a
SCREENWRITER
,
m.me/marismith  type ‘fast’
Royalty-free videos, photos, images,
graphics, music to add to your videos
Wave.video!
200 million!
#5 – Where can I get the best assets?
m.me/marismith  type ‘fast’
9:16 format
For Facebook & Instagram
Content + Ads
Wave.video
#6 – How do I make Story videos?
m.me/marismith  type ‘fast’
Facebook captions
generator tool
(or YouTube!)
Rev.com
Trint.com
#7 – How do I add captions?
m.me/marismith  type ‘fast’
Formats that work best on mobile devices
Square video
Vertical (4:5 or 2:3)
Story / Portrait (9:16)
#8 – What does mobile optimize mean?
m.me/marismith  type ‘fast’
3 seconds
#8 – What is a video view?
m.me/marismith  type ‘fast’
#9 – Where are my video metrics?
m.me/marismith  type ‘fast’
Facebook Video Engagement Custom
Audiences
#10 – How do I create Video CA’s?
Facebook Targeting
m.me/marismith  type ‘fast’
wave.video
SAVE 30% off any annual plan!
Use code WXA_30SMITH
m.me/marismith  type ‘fast’© Mari Smith International, Inc. | @marismith
m.me/marismith  type ‘fast’© Mari Smith International, Inc. | @marismith
Here's How To Increase Your Reach,
Results and Revenue with VIDEO
on Facebook!
Details at: https://bit.ly/FASTfb
Or go to https://me.me/marismith & enter fast
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Top Ten Facebook Video Marketing Questions & Answers - Mari Smith and Wave.video

  • 1. m.me/marismith  type ‘fast’ TOP 10 FACEBOOK VIDEO MARKETING QUESTIONS with Mari Smith & Wave.video
  • 2. m.me/marismith  type ‘fast’ Facebook generates 8 billion video views on average per day.
  • 3. m.me/marismith  type ‘fast’ A recent eye-tracking study shows people gaze FIVE times longer at video than static content on Facebook & Instagram.
  • 4. m.me/marismith  type ‘fast’ By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. ~SmallBizTrends
  • 5. m.me/marismith  type ‘fast’ Video Stats 90% of users say that product videos are helpful in the decision process. ~HubSpot Including a video on a landing page can increase conversion rates by 80%. ~Unbounce
  • 6. m.me/marismith  type ‘fast’ Social video generates 1200% more shares than text and image combined. ~Brightcove
  • 7. m.me/marismith  type ‘fast’ The top three most effective types of video content: Customer testimonials, Tutorial videos, Demonstration videos ~Curata
  • 8. m.me/marismith  type ‘fast’ “We identified five factors related to the rise of online video viewing” Smartphones Shorter attention spans Binge-watching Importance of context Thrill of novelty Five Facebook Video Factors
  • 9. m.me/marismith  type ‘fast’ 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. ~Buffer
  • 10. m.me/marismith  type ‘fast’ WATCH. VIDEO.
  • 12. m.me/marismith  type ‘fast’ Facebook TV
  • 13. m.me/marismith  type ‘fast’ TOP 10 FACEBOOK VIDEO MARKETING QUESTIONS
  • 14. m.me/marismith  type ‘fast’ Live 5 minutes to 4 hours! Ideal = 18-22 minutes VOD <60 seconds or more Ads Promoted posts Dark posts Ad breaks = 5-15 seconds #1 – How long should my video be?
  • 15. m.me/marismith  type ‘fast’ VIDEO AD BREAKS New (CHEAP!) television ads 5-15 seconds Pre-roll and in-stream video ads
  • 16. m.me/marismith  type ‘fast’ VOD Try square, vertical, portrait Ads Promoted posts Dark posts Ad breaks = vertical, square, landscape #2 – Which video format is best?
  • 17. m.me/marismith  type ‘fast’ VOD Try Wave.video! Live Create custom graphics Transparent PNG 1280x720 #3 – How do I add text overlay?
  • 18. m.me/marismith  type ‘fast’ Message me: WAVE
  • 19. m.me/marismith  type ‘fast’ Go to bit.ly/fbwatchform #4 – How do I get my show on Watch?
  • 20. m.me/marismith  type ‘fast’ Facebook Watch – got your show? Facebook is favoring CREATORS Facebook Live Producer is coming Episodic content Apply at: http://bit.ly/fbwatchform
  • 21. m.me/marismith  type ‘fast’ not a ‘buy my stuff’ copywriter. Think more like a SCREENWRITER ,
  • 22. m.me/marismith  type ‘fast’ Royalty-free videos, photos, images, graphics, music to add to your videos Wave.video! 200 million! #5 – Where can I get the best assets?
  • 23. m.me/marismith  type ‘fast’ 9:16 format For Facebook & Instagram Content + Ads Wave.video #6 – How do I make Story videos?
  • 24. m.me/marismith  type ‘fast’ Facebook captions generator tool (or YouTube!) Rev.com Trint.com #7 – How do I add captions?
  • 25. m.me/marismith  type ‘fast’ Formats that work best on mobile devices Square video Vertical (4:5 or 2:3) Story / Portrait (9:16) #8 – What does mobile optimize mean?
  • 26. m.me/marismith  type ‘fast’ 3 seconds #8 – What is a video view?
  • 27. m.me/marismith  type ‘fast’ #9 – Where are my video metrics?
  • 28. m.me/marismith  type ‘fast’ Facebook Video Engagement Custom Audiences #10 – How do I create Video CA’s?
  • 30. m.me/marismith  type ‘fast’ wave.video SAVE 30% off any annual plan! Use code WXA_30SMITH
  • 31. m.me/marismith  type ‘fast’© Mari Smith International, Inc. | @marismith
  • 32. m.me/marismith  type ‘fast’© Mari Smith International, Inc. | @marismith Here's How To Increase Your Reach, Results and Revenue with VIDEO on Facebook! Details at: https://bit.ly/FASTfb Or go to https://me.me/marismith & enter fast Level 1 FAST Facebook Results On-demand training BONUS: Get 3 months free Inner Circle membership! Level 2 FAST Facebook Results Video training + PLUS 12-weeks *live* coaching BONUS: Get 12 months free Inner Circle membership! SPECIAL INVITATION!

Notas do Editor

  1. Facebook is intent on become a destination digital streaming Television platform.
  2. The U.S. TV ad revenues will grow from $70.6 billion in 2016 to $75.2 in 2021. The global TV ad spend is expected to increase from $175 billion in 2016 to $210 billion in 2020. https://www.statista.com/statistics/259974/tv-advertising-revenue-in-the-us/
  3. Facebook is intent on become a destination digital streaming Television platform.
  4. What original content will YOU invest in? How will you be unique, special & different?