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HOW BRANDS ARE
BECOMING MEDIA
COMPANIES!
Marisa Wong, SlideShare!
Oct. 17, 2013!
ME!
(JOURNALISTS)!
THE DARK SIDE!
(BRANDS)!
Q: What’s the difference between
journalism and ‘the dark side’?
A: Not much these days.
WHY BECOME A
‘NEWSROOM’?
!
!
CONTROL over your own news and stories.!
CONVERSATION
But more importantly…
Touch Points
Conversation
Connection
TRUST!
HOW DO YOU BUILD
TRUST?
!
!
1. STOP PUSHING PROMOTIONS
2. PROVIDE SOLID INFORMATION
3. HAVE A VOICE & BE HUMAN
Lessons	
  from	
  the	
  newsroom….	
  
OTHER NEWSROOM TACTICS…
HAVE A POWERFUL HEADLINE
BE TIMELY & RELEVANT
SEEK SOURCES
TAILOR TO YOUR AUDIENCE &
PLATFORM
Share Knowledge!
Be Highly Visual!
THANK YOU.

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Lessons From the Newsroom for Brands