4. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
5. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
6. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
platform-independent, scanners for ios, android, etc
7. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
platform-independent, scanners for ios, android, etc
licence-free
8. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
platform-independent, scanners for ios, android, etc
licence-free
redesignable and tolerant to damage
9. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
platform-independent, scanners for ios, android, etc
licence-free
redesignable and tolerant to damage
gateway to the mobile web
10. THE MOBILE WEB
mobile web vitally important to business as mobile users start accessing the web
away from homes and offices
Mobile internet users Desktop internet users
2000
1500
1000
500
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
11. THE MOBILE WEB
analysis shows mobile growth has doubled year-on-year from 4% in 2009
(2010: 8%, 2011: 15%, 2012: 30%)
Mobile internet users Desktop internet users
2000
1500
1000
500
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
12. THE MOBILE WEB
analysis shows mobile growth has doubled year-on-year from 4% in 2009
(2010: 8%, 2011: 15%, 2012: 30%)
“Itʼs happening, and itʼs happening
faster.
“We look at the charts internally, and
itʼs happening faster than all of our
predictions.”
Dr Eric Schmidt, CEO, Google
13. THE MOBILE WEB
analysis shows mobile growth has doubled year-on-year from 4% in 2009
(2010: 8%, 2011: 15%, 2012: 30%)
Desktop and notebook PCs combined Smartphones
700
525
350
175
0
2007 2008 2009 2010 2011 2012 2013
PREDICATION MADE IN EARLY 2010
14. THE MOBILE WEB
analysis shows mobile growth has doubled year-on-year from 4% in 2009
(2010: 8%, 2011: 15%, 2012: 30%)
Desktop and notebook PCs combined Smartphones
700
525
350
175
0
2007 2008 2009 2010 2011 2012 2013
SMARTPHONES OUTSELL DESKTOPS Q4 2010
15. THE MOBILE WEB
in 2010, Facebook and Twitter are in the top ten most visited mobile destinations
Ages 35-54 are the most likely to using social media via mobile device
twitter via mobile browser increased 347%
facebook via mobile browser increased 112%
30% of tweets come from mobile devices
you can link your QR codes to all or any of these networks
16. THE MOBILE WEB
Smartphones Other phones
25%
2010 2011
80%
20%
75%
18. BENEFITS TO YOUR BUSINESS
EASY AND CHEAP TO IMPLEMENT AND MEASURE
£
19. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
20. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
21. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
increase social engagement
22. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
increase social engagement
linked into cms for updatability
23. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
increase social engagement
linked into cms for updatability
opportunity to be first to market
24. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
increase social engagement
linked into cms for updatability
opportunity to be first to market
link online and offline media
25. WHAT CAN BUSINESSES DO?
provide multimedia experience: video, audio, web app, more text
Save advertising space
instant coupons
language options
nutritional data
booking forms
ticketing/check-in
checkouts
30. THE TOURISM SECTOR
tourists are always mobile
...are eager to spend
... speak different languages
€
...need information
31. THE TOURISM SECTOR
tourists are always mobile
...are eager to spend
... speak different languages
€
...need information
...thrive on recommendations
32. THE TOURISM SECTOR
tourists are always mobile
...are eager to spend
... speak different languages
€
...need information
...thrive on recommendations
...come from other countries
37. SET-UP and MANAGEMENT
establish strategy
develop your mobile content - site, third party, app, etc
generate code/s
redesign, test, place
1-2-3
38. SET-UP and MANAGEMENT
establish strategy
develop your mobile content - site, third party, app, etc
generate code/s
redesign, test, place
production
1-2-3
39. SET-UP and MANAGEMENT
establish strategy
develop your mobile content - site, third party, app, etc
generate code/s
redesign, test, place
production
1-2-3
measurement and analysis
42. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
43. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
44. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
sharing statistics - oops
45. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
sharing statistics - oops
no call-to-action
46. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
sharing statistics - oops
no call-to-action
not considering location/environment
47. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
sharing statistics - oops
no call-to-action
not considering location/environment
no instructions
51. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
52. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
53. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
design, copywriting, placement
54. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
design, copywriting, placement
testing
55. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
design, copywriting, placement
testing
analytics and measurement
56. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
design, copywriting, placement
testing
analytics and measurement
mobile pages or site
57. THANK YOU FOR LISTENING
scan this code with your smartphone
to:
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number
qrscotland.co.uk
canarydwarf.co.uk