Attention rules the internet, but what comes next

1. Recommended for you Related Recent Liked
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2. WHAT IS BIBBLIO?

3. PUSH
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4. “ ”
THE WAR FOR ATTENTION
Information consumes the
attention of its recipients.
Hence a wealth of
information creates a
poverty of attention.
Herbert Simon, 1971

5. +10,000,000,000
hours a week

6. Algorithms
decide for us

7. +80%
of time spent comes from
algorithmic recommendations

8. IT EVEN COMPETES WITH SLEEP

9. We think the combined effects of
personalisation and recommendations
earn us more than
$1bn per year
“ ”
RECOMMENDATIONS ARE KEY

10. CONTENT BEHAVIOUR
USER
METADATA
STRUCTURAL DATA
TOPIC MODELLING
SESSION PATTERNS
USER CONVERSIONS
CONTENT POPULARITY
GOALS
DEMOGRAPHICS
TRIBES
INTERESTS
THE INGREDIENTS OF GOOD
RECOMMENDATION

11. MORE USERS
SMARTER
ALGORITHMS
MORE DATABETTER OUTCOMES
THE ENGINE GETS SMARTER EVERY DAY

12. 35% of Amazon.com’s total revenue is
generated by its recommendation engine“ ”
RECOMMENDATION SHOWS ON
THE BOTTOM LINE

13. RECOMMENDATIONS SERVES CUSTOMERS
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14. People
pay for value, not content