Bibblio
•Download as PPTX, PDF•
2 likes•911 views
As the amount of information explodes the logic of how the web is being structured are changing. From making as much information as possible public, increasingly the focus of algorithmic design is quality and engagement. This presentation means what this paradigm shift means and how companies can approach it. Links to collections on Bibblio: http://bibblio.org/o/GF/eyeforpharma http://bibblio.org/o/2R/how-youtube-works
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Bibblio
Similar to Bibblio (20)
More from Mads Holmen
More from Mads Holmen (18)
Recently uploaded
Recently uploaded (20)
Bibblio
- 1. How social media and online content will impact HCPs and their patients
- 2. Today’s agenda Curation over search Quality over quantity Timeless over nowness
- 3. Internet data is growing at 40% compound annual rate 90% of the world’s information was created in the last two years 2008 2012 2016 2020 50 40 30 20 10 0 Data (ZB) What’s really going on? Nearly 45ZB by 2020
- 4. Available Accessible Trend 1: From Search to Curation
- 5. Finding information online is like this
- 6. What if it could be more like this?
- 7. Turns out we all feel that Source: http://www.theatlantic.com/technology/archive/2013/12/2013-the-year-the-stream-crested/282202
- 8. House of cards is a great example
- 9. Trend 2: From Quantity to Quality
- 10. The web is turning from scale to engagement 2008 2010 2013 Viewing time Subscribing Twitter shares/likes Facebook shares/likes Google+ share/likes Other shares (LinkedIn, Reddit) No. of embeds/inbound links Authority Likes Comments Views Source: http://moz.com/blog/youtube-ranking-factors-whiteboard-friday
- 11. Google’s latest Panda update was all about quality 2008 2010 2013 Bounce rate Dwell time Keyword relevance Content Length Original content Social sharing (Facebook, Twitter, Reddit etc.) Domain Authority # Keywords Loading speed Page rank Source: http://backlinko.com/wp-content/uploads/2014/05/Ranking_Factors_Checklist_Backlinko.pdf
- 12. ETvheisn Tswoicttiear l jucsot ncvhaenrsgeadti othne iris m kinedy Source: http://blogs.imediaconnection.com/blog/2014/09/16/twitter-to-filter-its-feed-for-relevance-what-it-means-for-brands-and-publishers
- 13. However social conversation is key Comparison of video sharing between top and bottom 25% of brands in top 100 Top 25% Bottom 25% 330x greater Top 25% 89x greater Bottom 25% Source: Pixability, Top 100 Brands on YouTube, Aug 2013
- 14. On the user side the result is two things More time spent with content sourced from social channels Increasing filter bubbles means it is hard to reach people without social penetration
- 15. What to do? Quality content Curation HCPs Patients
- 16. Trend 3: From Nowness to Timeless
- 17. The future is already here - it is just not very evenly distributed William Gibson “ ”
- 18. Guess who? Guess who?
- 20. From Nowness to Timeless
- 22. Bibblio is a social learning platform Education Learning Passive Curriculum Active Curiosity Extrinsic Intrinsic
- 23. TO BIBBLIO @bibblio_or g The platform
- 24. Learn about YouTube bibblio.org/o/2R
- 25. A Collection about today bibblio.org/o/GF
- 26. 3 things to take away Search to curation Quality over quantity Timeless over nowness @madsholmen
Editor's Notes
- Evolution in what is important – before views, now views and social actions
- Evolution in what is important – before views, now views and social actions
- Evolution in what is important – before views, now views and social actions
- When looking at the top 100 brands in the world the 25% top brands have 330x more shares twitter is 89x this
- When looking at the top 100 brands in the world the 25% top brands have 330x more shares twitter is 89x this
- Link to browser