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astoryfirst
APPROACH
tohuman-centered
DESIGN.
M O D E S
behavior
now
with
storydesign
2015our
trendyfuninux
waterfall
agile
fragile
UXlean
hybrid
BigD A T A
and analytics
journeymapping
designservice
firstcontent
firstmobile
but
design
user-centered
?
where’sthe
where’dallthe
gopeople ?
inthedesignprocess
story
humanthe
don’tforget
humanity
don’tforget
indesign
humancentered
storywhy ?
one
stories
aretheway
weunderstand
two
storytellers
weareall
natural-born
mark twain
spalding grey
three
ourstories
wecanchange
theworldwith
four
weallhave
asimplechoice
design
orbedesigned
jean-paul satre
weareourchoices
weareourstories
weare
stories
living
andbythatimean
both
weare
ourstories
livingout
…and…
we
stories
living,breathing
storydefine
story?whatis
a
isanaccountof
imaginaryorreal
peopleandevents
toldforentertainment
storypurpose
forexperiencedesign
toinformand
guidetheway
wedesign
thewaywecanall
begintochange
theworld
performance
play
andy kaufman
horatio caine
patricia moore
userresearch
gonzo
phenomenological
research
personfirst
immersive
methodologies
M O D E S
behavior
person
aka‘theuser’
motivation
context
device
emotion
devicehowdoesthe
influenceuserBEHAVIOR ?
M O D E S
behavior
let’stakeaquicklookat ...
... anevolutionofourdevices
person
aka‘theuser’
motivation
context
device
emotion
M O D E S
behavior
DESIGNneedstobe
more
immersive
tactile
collaborative
real
social
fun
storyfirst.L I F E D E S I G N P H I L O S O P H Y
design
asdesigners
weneedto
develop
personas
aswe
getmore&more
iterative
getoutof
ourownheads
leverage
humanstories
notastechnicalas
AGILE
ordinary,
everyday
language
iterateon
everything
guidedesign
humanstories
with
thebiggerpicture
THANK
YOU
SpeakerRate
http://spkr8.com/t/60101
stay in touch
ls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com
storyfirst.L I F E D E S I G N P H I L O S O P H Y

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A storyFirst Approach to Human-Centered Design — Now with Behavior Modes!