14. 3
Friends
Family
Online product reviews
Product web sites
Discussion forums
Search engines
SNS
Social media sites
TV
TV
News sources
Influential bloggers
None of the above
Unknown peers
0% 10% 20% 30% 40% 50% 60% 70%
22. “Brands, Speak with, not consumers, but human.” by Leo Burnett
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CANNES LIONS INTERNATIONAL
2010 Advertising Festival → 2011 Festibal of Creativity