With Social Login rising in popularity amongst consumers and businesses with online properties, the myths and questions surrounding this Customer Registration technology are also on the rise. So, do consumers actually want to use it? Does your business actually benefit from it? How easy is it to build? We address all these questions and several other common myths surrounding Social Login so that you can make informed decisions about your Customer Registration system.

1. S I X M Y T H S
SOCIAL LOGINO N Y O U R W E B S I T E
about offering

2. You've heard the rumors,

3. You've heard the rumors,
done your research,

4. You've heard the rumors,
and now...
done your research,

5. It's time to decide:

6. To add...or not to add

7. To add...or not to add
S O C I A L L O G I N

8. To add...or not to add
to your website.
S O C I A L L O G I N

9. We get it,
you're still on the fence.

10. That's why we're here to

11. That's why we're here to
DEBUNK
S O C I A L L O G I N M Y T H S
for businesses.

12. (most of them at least)

13. M Y T H # O N E
Social Login seems simple enough,
I can just quickly build it myself!

14. T R U T H :
the

15. T R U T H :
the
Creating this technology
in-house requires
HUNDREDS
of hours in implementation
and maintenance.

16. That's time that your development
and engineering teams could
better spend on your core business.

17. M Y T H # T W O
Maintaining this product can't be THAT hard.
I have developers that can take care of it!

18. T R U T H :
the

19. T R U T H :
the
Changes to social network APIs happen
EVERY DAY.

20. T R U T H :
the
Changes to social network APIs happen
EVERY DAY.
Missed updates cause downtime and
cost you customers.

21. T R U T H :
the
Changes to social network APIs happen
EVERY DAY.
Missed updates cause downtime and
cost you customers.
That's a lot of pressure.

22. M Y T H # T H R E E
Consumers don't really want to log in this way.
I don't see how we're missing out.

23. T R U T H :
the

24. T R U T H :
the
Of consumers choose Social Login when
given a choice between it and email login.
6 5%

25. T R U T H :
the
Of consumers choose Social Login when
given a choice between it and email login.
Of consumers respond that Social Login is
"a good solution that should be offered."
6 5%
6 4%

26. T R U T H :
the
Of consumers choose Social Login when
given a choice between it and email login.
Of consumers respond that Social Login is
"a good solution that should be offered."
6 5%
6 4%
Higher return visit rates for customers who
use Social Login over those using email login.
4 8%

27. M Y T H # F O U R
Our registration process may have some glitches
but the user experience isn't THAT bad.
Our customers will stick around.

28. T R U T H :
the

29. T R U T H :
the
Of consumers find transaction failure
due to forgotten credentials
'frustrating' or 'very frustrating'
7 5 %

30. T R U T H :
the
Of consumers find transaction failure
due to forgotten credentials
'frustrating' or 'very frustrating'
Of customers abandon cart when forced
to create a new username and password.
7 5 %
3 0%

31. M Y T H # F I V E
The customer data I collect through registration
forms has some inaccuracies, but
Social Login won't be any better.

32. T R U T H :
the

33. T R U T H :
the
Of people create multiple accounts
because of forgotten credentials.
4 5%

34. T R U T H :
the
Of people create multiple accounts
because of forgotten credentials.
Of consumers have left registration forms
blank or filled in false information when
creating a new account.
88 %
4 5%

35. T R U T H :
the
Of people create multiple accounts
because of forgotten credentials.
Of consumers have left registration forms
blank or filled in false information when
creating a new account.
88 %
4 5%
More accurate data is collected with Social
Login than traditional registration forms.
8 6 %

36. M Y T H # S I X
If we offer Social Login, someone else will own
our customer data and we don't want that.

37. T R U T H :
the

38. T R U T H :
the
LoginRadius' Customer Profile Storage
stores your normalized profile data, but
you have full access and ownership of that
data at ALL times.

39. T R U T H :
the
LoginRadius' Customer Profile Storage
stores your normalized profile data, but
you have full access and ownership of that
data at ALL times.
We secure it, but you own it.

40. At the end of the day,

41. At the end of the day,
S O C I A L L O G I N E X I S T S

42. At the end of the day,
S O C I A L L O G I N E X I S T S
with your businesses and
your customers in mind.

43. It's quick,

44. It's quick,
it's easy,

45. It's quick,
and most importantly...
it's easy,

46. It's quick,
and most importantly...
it's easy,
it's secure.

47. Y O U ' R E W E L C O M E .

48. Y O U ' R E W E L C O M E .

49. S O U R C E S :
http://www.ponemon.org/local/upload/file/NokNokWP_FINAL_3.pdf
http://blog.loginradius.com/2015/05/social-login-conversion-2/
http://www.emarketer.com/Article/Social-Sign-On-Consumers-Choice/1008797
http://www.webhostingbuzz.com/blog/2013/03/21/whos-sharing-what/
http://blog.loginradius.com/2015/07/social-login-preferred-method-q2/
http://www.smashingmagazine.com/2011/04/fundamental-guidelines-of-e-commerce-
checkout-design/
http://www.uie.com/articles/three_hund_million_button/