A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences. Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet. To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares. - See more at: http://bit.ly/1qKRl3l

1. Source: IDG Global Mobile Survey 2014
Mobile Evolution:
Millennials vs. Generation X
Millennials Generation X
35+ years old18 - 34 years old
tablet tablet
smartphone smartphone
89% 92% 83% 68%
WATCH VIDEO
SOCIAL
87% 70%
Use social networks on
your SMARTPHONE
Most visited social
networking sites
83%
40%
27%
20%
19%
8%
6%
42%
35%
39%
11%
7%
82%
MULTISCREEN
7%
SHOPPING
When using your SMARTPHONE / TABLET do you use
ANOTHER DEVICE / SCREEN at the same time?
Xing
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Twitter
Facebook
Xing
Community forums
LinkedIn
Google Plus
Twitter
Facebook
tablettablettablet
smartphone smartphone
65% 65% 60%54%
YESYES
Your SMARTPHONE REPLACED the following:
laptop
desktop
television
NEWS
MAGAZINE
49%
39%
16%
15%
14%
38%
30%
14%
12%
53%
51%
29%
23%
18%
49%
45%
21%
17%
12%
USE SMARTPHONE / TABLET
to PURCHASE products or
services
65%
63%
66%
51%
tablet