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Marketing Management

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little robie

marketing, types of markets, 4p, 7p, 8p, stages of marketing, scope of marketing, selling and marketing, marketing concept

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Types of markets ,[object Object],[object Object],[object Object],[object Object]
Marketing mix product promotion place price
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Seven p’s
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Stages in marketing . ,[object Object],[object Object],[object Object]
The scope of marketing.
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Evolution of marketing.
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Orientation of management towards marketing.
The five distinct concepts of marketing
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Selling and marketing
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The marketing concept
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Limitations of marketing concept.
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Value driven marketing
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