In this session, Namrata Murlidhar Anand, Senior Marketing Manager, UK/I & Scott Parish, Head of EMEA Product Marketing at LinkedIn discuss the importance of data and relationships. Scott brings us through LinkedIn's product road map for 2016 highlighting LinkedIn's newest products Elevate, Referrals and the next generation of LinkedIn Recruiter.

1. #ConnectInLondon
Talent Lives on LinkedIn
Namrata Murlidhar,
Senior Marketing Manager
LinkedIn
Scott Parish
Head of EMEA Product Marketing
LinkedIn

2. Businesses win when they
have the right talent
#1
Recruiting has the
highest impact of any
HR function on
revenue & profit
margins1
A high performer
can deliver
400%
more productivity
than the average
performer2
1 Boston Consulting Group, 2012
2 THE BEST AND THE REST: REVISITING THE NORM OF NORMALITY OF
INDIVIDUAL PERFORMANCE. Personnel Psychology, 65: 79–119 , 2012
You

3. But recruiting and retaining the right
talent is increasingly difficult and costly
It’s taking longer
to recruit the
right talent
+4 days longer
to hire talent3
There’s high
competition
for talent
UK experiencing exceptionally
strong job creation, faster
than any other EU country1
A low supply
of people with
key skills
Skill shortages has risen
to 130% in the last 4 years,
now a quarter of all jobs
1 Bureau of Labour Statistics, 2015
2 Aberdeen, 2015
3LinkedIn Talent Trends, 2016
4Bersin, Talent Acquisition Factbook, 2015
Requiring more of your time and resources
+7% more spend • +9% more TA headcount • +8% longer to fill a role4

4. 90%
Of all talent on
LinkedIn is either
looking for or
open to new
opportunities1
1 LinkedIn, Talent Trends, 2016
But there is good news. Surrounded by opportunity,
talent is more active and open than ever before.
#ConnectInLondon

5. ?
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?
?
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#1The #1 way talent
discovers a job
opportunity is from
someone they know2
68%Of people choose to
buy from companies
they trust. Conversely,
48% refuse to buy
from companies
they don’t trust3
Uncertain where to go, their paths are
influenced by people and companies they trust
69% of potential applicants don’t know where they’d apply1
?
?
?
1 CEB, Branding for Influence, 2014
2 LinkedIn, Job Switcher Survey, 2016
3 Edelman Trust Barometer, 2016

6. These relationships shape each candidate’s
unique journey. Engage them at every step.
HIRED
#ConnectInLondon

7. Advance
their Careers
Explore and apply to
jobs and learn new skills
1.2M members
changed jobs in 2015
Stay Informed
Learn about industry trends,
news & influencers
LinkedIn is the #1 digital
publishing platform.
Connect
Build and maintain their
professional networks
The #1 activity is
viewing profile pages.
Because talent lives on LinkedIn
Over 20m members in the UK come to LinkedIn to …
#ConnectInLondon

8. We are innovating with a mantra in mind…
+ =
Relationships Insights Success
across journey
#ConnectInLondon

9. As talent lives on LinkedIn, they create valuable
identity and affinity data
affinity
Employee connections
Engaged followers
Past applicants
Interested candidates
identity
Experience
Location
Company
Education
Skills

10. LinkedIn jobs are not only a powerful application tool,
but also enhance the full end-to-end solution
STRONGER BRAND
TOP LEADS
QUALITY REFERALS
ADVANCED SOURCING
MORE FOLLOWERS
APPLICATIONS
Connecting solutions into a hiring platform HIRED
INTERNAL MOBILITY
#ConnectInLondon

11. 2. REFERRALS
3. NEXT GENERATION
RECRUITER
1. ELEVATE
We will briefly explore how affinity data and relationships
shape innovations at different stages of the career journey
#ConnectInLondon

12. Elevate helps companies and employees build
their brand through sharing quality content
#ConnectInLondon

13. First, employee relationships extend company relationships by
ten times - expanding your reach
10X
#ConnectInLondon

14. Second, employee voice is the most trusted source of information –
expanding employee & brand engagement
50%
37%
32%
34%
21%
32% 31% 30%30%
17%
27%
23%
Engagement Integrity Products and Servies Operators
Company's Employee Company's CEO Consumer
Trust
#ConnectInLondon

15. Elevate also enhances TA end-to-end: Socially engaged companies are
58% more likely to attract top talent and 20% more likely to retain them
HIRED2 Profile views
2 Connections
1 Follower
3 Company
page views
6 Job views
Engaged Brand
Ambassadors
For every 6 shares on Elevate…
#ConnectInLondon

16. HIRED
1. ELEVATE 2. REFERRALS
3. NEXT GENERATION
RECRUITER
We will briefly explore how affinity data and relationships
shape innovations at different stages of the career journey
#ConnectInLondon

17. Employee referrals are widely
accepted as the best source of hire
1 Dr. John Sullivan on ERE
2 Jobvite Index
3 LinkedIn 2015 survey of 979 talent acquisition leaders
# 1 Time
Fastest time to fill2
#1 Quality
Highest on-the-job
performance1
# 1 Tenure
3x more likely to
stay for 3 years2
95% of TA leaders describe referrals as an
important part of their recruitment process3

18. Despite very strong business impact there is a capability gap in
consistently engaging employees to refer
87% of recruiters agree
that the #1 way to boost referrals is
through better employee engagement
20% of recruiters are happy
with how involved employees
are in recruiting
87%
20%
Intention Practice
#ConnectInLondon

19. #ConnectInLondon

20. #ConnectInLondon

21. #ConnectInLondon

22. #ConnectInLondon

23. #ConnectInLondon

24. 1. ELEVATE 2. REFERRALS
3. NEXT GENERATION
RECRUITER
We will briefly explore how affinity data and relationships
shape innovations at different stages of the career journey
#ConnectInLondon

25. #ConnectInLondon

26. #ConnectInLondon

27. #ConnectInLondon

28. #ConnectInLondon

29. Build and leverage relationships.
Engage the talent you want end-to-end.
Create solutions that enhance each other.
+ =
Relationships Insights Success
#ConnectInLondon

30. You
Talent liveson
#ConnectInLondon