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#ConnectInLondon
How HR and Talent Acquisition can impact Digital Transformation
Paul Devine
Business Development Director
Forrester Research
How HR & TA can Support Digital Transformation
© 2016 Forrester Research, Inc. Reproduction Prohibited 3
Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
Agenda
› Digital Transformation and HR: Forrester point of view
› Making the business case for digital: Case Study on Talent Solutions
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 4
Empowered customers and employees
have given rise to a new era
Age of manufacturing Age of distribution Age of information Age of the customer
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 5
Organisations must address five market
imperatives
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 6
Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
93%
• Believe that digital technologies will disrupt their
business over the next 12 months
74%
• Claim the company has a “digital” strategy
33%
• Think it’s the right “digital” strategy
15%
• Believe they have the right people and skills to
execute the strategy
Digital Transformation presents a people and
skills execution gap
Source: Forrester/Russell Reynolds 2014 Digital Business Survey
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 7
Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
HR will play a key leadership and change
management role in Digital Transformation
Employee Engagement
© 2016 Forrester Research, Inc. Reproduction Prohibited 9
Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
Digital Technologies improve employee
engagement
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 10
Seven digital levers of employee
engagement
1. Engagement surveys and
analysis
2. Coaching and
Performance
3. Employee
Communication
4. Learning and Careers
5. Rewards and
Recognition
6. Health & Well-being
7. Candidate Sourcing
and Talent Acquisition
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 11
Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
© 2016 Forrester Research, Inc. Reproduction Prohibited 12
Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
© 2016 Forrester Research, Inc. Reproduction Prohibited 13
Candidate sourcing and talent acquisition:
Key challenges
› Inconsistent hiring processes driving up costs
› Need to convey a clear, consistent corporate brand to potential hires.
› Reduce rogue hiring because it increases costs and the risk of bad
hires
› Source more candidates directly
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 14
Forrester interviewed LinkedIn Talent Solutions
customers and identified these benefits
› Eliminating other recruiting solutions
› Increasing direct hiring
› Creating more value from filled positions
› Speeding up new hire productivity
› Lowering salary spend through promotions
› Decreasing hiring-related travel
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 15
Talent Solutions increased new hire quality and
reduced costs
› Total benefits €6.95m versus costs of €2.4m
One third increase
In direct hires
17% increase
In internal movers versus
external hires
Eight Days
Time-to-hire was reduced by
8 days, creating more value
for organisations
Return on
Investment: 182%
Net Present Value:
€973 per position
filled
Payback
Period: 4
months
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 16
The interviewed organisations noted several key results
from their investments in LinkedIn Talent Solutions
“We survey our hiring managers every year. Since
adopting LinkedIn, quality of hires has increased by
20%. Overall perception of the HR recruiting function
has increased by 18%.”
Talent acquisition operations manager
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 17
The interviewed organisations noted several key results
from their investments in LinkedIn Talent Solutions
“With Talent Solutions, we were looking to move from a
transaction recruiting model to a strategic sourcing one.
This involves blending branding and recruiting into a
comprehensive talent relationship model.”
Global HR communication manager
#ConnectInLondon
© 2016 Forrester Research, Inc. Reproduction Prohibited 18
The interviewed organisations noted several key results
from their investments in LinkedIn Talent Solutions
“LinkedIn has transformed how we do
recruiting. It is central to the new way the
recruiting team works.”
Head of Talent Engagement, Europe
#ConnectInLondon
forrester.com
Thank you
Paul Devine
+44 207323 7635
pdevine@forrester.com

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How HR & TA can Support Digital Transformation

  • 1. #ConnectInLondon How HR and Talent Acquisition can impact Digital Transformation Paul Devine Business Development Director Forrester Research
  • 3. © 2016 Forrester Research, Inc. Reproduction Prohibited 3 Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016 Agenda › Digital Transformation and HR: Forrester point of view › Making the business case for digital: Case Study on Talent Solutions #ConnectInLondon
  • 4. © 2016 Forrester Research, Inc. Reproduction Prohibited 4 Empowered customers and employees have given rise to a new era Age of manufacturing Age of distribution Age of information Age of the customer #ConnectInLondon
  • 5. © 2016 Forrester Research, Inc. Reproduction Prohibited 5 Organisations must address five market imperatives #ConnectInLondon
  • 6. © 2016 Forrester Research, Inc. Reproduction Prohibited 6 Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016 93% • Believe that digital technologies will disrupt their business over the next 12 months 74% • Claim the company has a “digital” strategy 33% • Think it’s the right “digital” strategy 15% • Believe they have the right people and skills to execute the strategy Digital Transformation presents a people and skills execution gap Source: Forrester/Russell Reynolds 2014 Digital Business Survey #ConnectInLondon
  • 7. © 2016 Forrester Research, Inc. Reproduction Prohibited 7 Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016 HR will play a key leadership and change management role in Digital Transformation
  • 9. © 2016 Forrester Research, Inc. Reproduction Prohibited 9 Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016 Digital Technologies improve employee engagement #ConnectInLondon
  • 10. © 2016 Forrester Research, Inc. Reproduction Prohibited 10 Seven digital levers of employee engagement 1. Engagement surveys and analysis 2. Coaching and Performance 3. Employee Communication 4. Learning and Careers 5. Rewards and Recognition 6. Health & Well-being 7. Candidate Sourcing and Talent Acquisition #ConnectInLondon
  • 11. © 2016 Forrester Research, Inc. Reproduction Prohibited 11 Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
  • 12. © 2016 Forrester Research, Inc. Reproduction Prohibited 12 Source: The Total Economic Impact of LinkedIn Talent Solutions, April 2016
  • 13. © 2016 Forrester Research, Inc. Reproduction Prohibited 13 Candidate sourcing and talent acquisition: Key challenges › Inconsistent hiring processes driving up costs › Need to convey a clear, consistent corporate brand to potential hires. › Reduce rogue hiring because it increases costs and the risk of bad hires › Source more candidates directly #ConnectInLondon
  • 14. © 2016 Forrester Research, Inc. Reproduction Prohibited 14 Forrester interviewed LinkedIn Talent Solutions customers and identified these benefits › Eliminating other recruiting solutions › Increasing direct hiring › Creating more value from filled positions › Speeding up new hire productivity › Lowering salary spend through promotions › Decreasing hiring-related travel #ConnectInLondon
  • 15. © 2016 Forrester Research, Inc. Reproduction Prohibited 15 Talent Solutions increased new hire quality and reduced costs › Total benefits €6.95m versus costs of €2.4m One third increase In direct hires 17% increase In internal movers versus external hires Eight Days Time-to-hire was reduced by 8 days, creating more value for organisations Return on Investment: 182% Net Present Value: €973 per position filled Payback Period: 4 months #ConnectInLondon
  • 16. © 2016 Forrester Research, Inc. Reproduction Prohibited 16 The interviewed organisations noted several key results from their investments in LinkedIn Talent Solutions “We survey our hiring managers every year. Since adopting LinkedIn, quality of hires has increased by 20%. Overall perception of the HR recruiting function has increased by 18%.” Talent acquisition operations manager #ConnectInLondon
  • 17. © 2016 Forrester Research, Inc. Reproduction Prohibited 17 The interviewed organisations noted several key results from their investments in LinkedIn Talent Solutions “With Talent Solutions, we were looking to move from a transaction recruiting model to a strategic sourcing one. This involves blending branding and recruiting into a comprehensive talent relationship model.” Global HR communication manager #ConnectInLondon
  • 18. © 2016 Forrester Research, Inc. Reproduction Prohibited 18 The interviewed organisations noted several key results from their investments in LinkedIn Talent Solutions “LinkedIn has transformed how we do recruiting. It is central to the new way the recruiting team works.” Head of Talent Engagement, Europe #ConnectInLondon
  • 19. forrester.com Thank you Paul Devine +44 207323 7635 pdevine@forrester.com