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At LinkedIn, we’re inspired every
single day by our members’
accomplishments, ambition, optimism
– and smarts.
Today on our 12th anniversary, we
want to celebrate you by sharing 12 of
the many stories from people who
remind us why we do what we do.
See her transformation
Lora Poepping
President, Plum Job Search Strategies
Seattle, Washington
Lora took getting laid off as an
opportunity to transform her
career. She built her professional
brand on LinkedIn, started her own
company, and now helps others
get the jobs they’ve been wanting.
Check out his story
Theo used LinkedIn to keep in touch with colleagues, prove his
skills, and get an internship that turned into his full-time job.
Theo Leveque
Community Manager and Web
Marketer, Montpotager.com
Lyon, France
Caroline Nassif
Project Architect, Lundberg Design
Berkeley, California
See her impact
Caroline found a seat on a nonprofit board that needed her skills,
passions, and talents in architecture. Now she’s giving back to
her community.
Hiba took her career into her own
hands by getting in touch with a
recruiter at her dream company –
and landing exactly the
job she wanted.
Hear her tips
Hiba Balfaqih
HR & Admin Director, Kcal Healthy
Fast Foods
Dubai, United Arab Emirates
Jess Ratty
Brand Communications Manager, Crowdfunder
Cornwall, England
See how her career grew
Jess went from being a waitress to a small business owner with the
help of her LinkedIn network. Next step? She got offered an
amazing opportunity at a company she’s thrilled to work for.
David, blind since birth, doesn’t let
his disability get in the way of
pursuing his passion. He’s been a
successful recruiter for more than
30 years – and LinkedIn is his
go-to tool.
You'll want to watch this
David Hume
Principal, HR Network Consulting
Melbourne, Australia
Nicolette took the driver’s seat in
her own job search by creating a
LinkedIn ad campaign about
herself, targeted at her college
alumni – and landed her dream
internship.
Dive into her strategy
Nicolette Weinbaum
Student, Villanova University
Philadelphia, Pennsylvania
See how she changed the conversation
Kara is reaching audiences she
never could before by sharing
unique financial insights and
information on LinkedIn.
Kara Segreto
CMO, Prudential Retirement
New York City, New York
Gaurav Varma
Global MBA Candidate, Temple University
New Delhi, India
Read his advice
Gaurav explored international business schools on LinkedIn. The
result? He found the perfect school to help him build his career.
Follow her journey
Akita has kept up with her
professional network on LinkedIn
through 5 jobs across 4 countries.
Akita Somani
Business Leader, Loyalty
Solutions, MasterCard
Singapore
Read how he's changing lives
Hiring a former Marine changed Evan’s perspective and inspired
him to keep helping and hiring veterans. He’s now using LinkedIn to
help change the lives of even more vets who’ve come home.
Evan Guzman
Head of Military Programs and Veteran Affairs –
Global Talent Acquisition, Verizon
New York City, New York
Conor wanted to break free from
the status quo. He used LinkedIn
to transform the way his company
reaches customers so they could
simplify their work lives.
See how his company soared
Conor Shaw
Vice President General Business and
Partner Channels, SAP
Dublin, Ireland
Celebrating 12 Years of LinkedIn with 12 Stories of Success

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Celebrating 12 Years of LinkedIn with 12 Stories of Success

  • 1.
  • 2. At LinkedIn, we’re inspired every single day by our members’ accomplishments, ambition, optimism – and smarts.
  • 3. Today on our 12th anniversary, we want to celebrate you by sharing 12 of the many stories from people who remind us why we do what we do.
  • 4. See her transformation Lora Poepping President, Plum Job Search Strategies Seattle, Washington Lora took getting laid off as an opportunity to transform her career. She built her professional brand on LinkedIn, started her own company, and now helps others get the jobs they’ve been wanting.
  • 5. Check out his story Theo used LinkedIn to keep in touch with colleagues, prove his skills, and get an internship that turned into his full-time job. Theo Leveque Community Manager and Web Marketer, Montpotager.com Lyon, France
  • 6. Caroline Nassif Project Architect, Lundberg Design Berkeley, California See her impact Caroline found a seat on a nonprofit board that needed her skills, passions, and talents in architecture. Now she’s giving back to her community.
  • 7. Hiba took her career into her own hands by getting in touch with a recruiter at her dream company – and landing exactly the job she wanted. Hear her tips Hiba Balfaqih HR & Admin Director, Kcal Healthy Fast Foods Dubai, United Arab Emirates
  • 8. Jess Ratty Brand Communications Manager, Crowdfunder Cornwall, England See how her career grew Jess went from being a waitress to a small business owner with the help of her LinkedIn network. Next step? She got offered an amazing opportunity at a company she’s thrilled to work for.
  • 9. David, blind since birth, doesn’t let his disability get in the way of pursuing his passion. He’s been a successful recruiter for more than 30 years – and LinkedIn is his go-to tool. You'll want to watch this David Hume Principal, HR Network Consulting Melbourne, Australia
  • 10. Nicolette took the driver’s seat in her own job search by creating a LinkedIn ad campaign about herself, targeted at her college alumni – and landed her dream internship. Dive into her strategy Nicolette Weinbaum Student, Villanova University Philadelphia, Pennsylvania
  • 11. See how she changed the conversation Kara is reaching audiences she never could before by sharing unique financial insights and information on LinkedIn. Kara Segreto CMO, Prudential Retirement New York City, New York
  • 12. Gaurav Varma Global MBA Candidate, Temple University New Delhi, India Read his advice Gaurav explored international business schools on LinkedIn. The result? He found the perfect school to help him build his career.
  • 13. Follow her journey Akita has kept up with her professional network on LinkedIn through 5 jobs across 4 countries. Akita Somani Business Leader, Loyalty Solutions, MasterCard Singapore
  • 14. Read how he's changing lives Hiring a former Marine changed Evan’s perspective and inspired him to keep helping and hiring veterans. He’s now using LinkedIn to help change the lives of even more vets who’ve come home. Evan Guzman Head of Military Programs and Veteran Affairs – Global Talent Acquisition, Verizon New York City, New York
  • 15. Conor wanted to break free from the status quo. He used LinkedIn to transform the way his company reaches customers so they could simplify their work lives. See how his company soared Conor Shaw Vice President General Business and Partner Channels, SAP Dublin, Ireland

Notas do Editor

  1. We use contractions, so this should be “we’re inspired.” Also need a period at the end of the sentence.
  2. I feel like we’re using too many dashes. Let’s do this: “Today on our 12th anniversary, we want to celebrate you by sharing 12 of the many stories from people who remind us why we do what we do.” Need a period at the end of the sentence.
  3. Change “they really want” to “they’ve been wanting.”
  4. I feel like we’re using too many dashes. Can we start a new sentence with “Now, “
  5. Let’s change the CTA to just “Hear her tips”
  6. Change second sentence, to: Next step? She got offered an amazing opportunity at a company she’s thrilled to work for. (felt like this fell a little flat, plus maybe we didn’t need all the specifics in order to create interest.)
  7. Let’s add the word “tool” after go-to. It feels incomplete to me without it.
  8. Comma after “herself”
  9. Kara is reaching audiences she never could before by sharing unique financial insights and information on LinkedIn. (“knowledge” in this context sounded a little internal to me)
  10. Change “veterans” in the last line to “vets”