What’s your vision for your company’s talent community, and how can LinkedIn help you realize that vision? This session fro Talent Connect Vegas 2013 takes a holistic view of community, encompassing prospects, customers, candidates, and employees. Learn to extend and amplify your engagement using LinkedIn APIs. Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj

1. Build a Community Around YOU
Amplify with LinkedIn Plugins
Manisha Gupta
Adit Gupta
Sr. Manager, Product
Consulting, LinkedIn
API Solutions Consultant,
LinkedIn
Monique Douglas
Microsoft

2. Agenda
Part I
 From Talent Pools to Talent Community
 LinkedIn: The Principles Behind the Largest Professional Talent Community
 Power your Career Site with LinkedIn Plugins & Amplifiers
Part II
 Thought Leadership by Microsoft
Part III
 Recruiter Integrations
 Questions and Comments

3. Talent Pool or Talent Community

4. Talent communities bring your talent pools to life
Increase your reach and enrich the member’s engagement.
Your
Company

5. LinkedIn:
The Principles Behind the Largest
Professional Talent Community

6. 238M+
>2 new
members worldwide
members per second
14M+
IT professionals
2.7M+
IT executives
189M
monthly unique visitors
47M+
business decision makers

7. Leverage the power of LinkedIn to
Develop your community

8. Identity
Connect, find, and be found
People they may know
Jobs they may be interested in
Companies they may want to follow
Groups they may like
Apply with their LinkedIn Profile
228 M+
Professional get
personalized treatment

9. Insights
Be great at what you do
2 2B+
M+
professional
Network Updates
groups
Viewed Weekly
Feb 2012

10. Everywhere
Working everywhere our members work
100 K+
API
Developers

11. Pillars behind the largest professional community
Identity
Insights
Everywhere
Connect, find, an
d be found
Be great at
what you do
We work where our
members work
11

12. Two powerful assets: LinkedIn and your career site
Use LinkedIn platform to
increase
traffic and reach
About
Product
Careers
Careers
Interested in xyzCo?
Learn about our company and culture.
Use LinkedIn plugins/amplifiers to
amplify
candidate engagement

13. LinkedIn Plugins & Amplifiers:
How They Can Work For You

14. LinkedIn Plugins
Job Wrapping

15. Use as Amplifiers
Job Wrapping

16. Brand Amplifiers
Increase your reach
Job Wrapping

17. Jobs Amplifiers
Drive higher engagement
Job Wrapping

18. LinkedIn Amplifiers
Brand Amplifier
Increase your reach
Jobs Amplifier
Drive higher engagement

19. Increase your reach
Brand Amplifier

20. Brand Amplifier
1
2
Social context: Who do I know?
Engage them with “Follow.”
3
Convert into advocates with “Share.”
Their network is now aware of YOU.
Viral impact: Increase your reach…

21. Step 1. Provide social context on your career site
Member Profile Plugin
Personalized info:
How am I connected to…
Company Insider Plugin

22. Step 2. Engage your spectators with “Follow”
1-click follow
Company Insider Plugin
Status update in member feed
Grow your follower ecosytem
71%
followers interested in
career opportunities

23. Step 3. Convert your followers into social
participants with “Share”
Your followers can share your news on LinkedIn
Like Comment Share
Or you can encourage them to share articlescareercareer for
clicks back to on your site site
1.5
every share on LinkedIn

24. Brand Amplifier: Provide insights about
you, where your candidate is, and increase your
reach
1
2
Social context: Who do I know?
Engage them with “Follow.”
3
Convert into advocates with “Share.”
Their network is now aware of YOU.
Viral impact: Increase your reach…

25. Drive higher engagement
Jobs Amplifier

26. Jobs Amplifier
2
1
Show targeted jobs on your career
site with LinkedIn plugins.
Get your jobs on LinkedIn In
LinkedIn Job Page
Your Corporate Website
About
Product
Careers
xyzCo
Jobs You May Be Interested In
Careers
Interested in xyzCo?
3
Product Marketing Manager
xyzCo – San Francisco Bay Area
Learn about our company and culture.
Finally, simplify by the apply experience
using “apply with LinkedIn”
Drive higher engagement…

27. Step 1. Get your jobs on LinkedIn with Job Wrapping
Automatically post jobs from your career site to LinkedIn job slots
40%+
Jobs Wrapped

28. Step 2. Boost engagement with targeted jobs on your career
site using the JYMBII plugin
Your Corporate Website
About
Product
Careers
Careers
Jobs You May Be Interested In
Personalized
Jobs
Jobs You May Be Interested In
Jobs You May Be Interested In
Java Engineer
xyzCo
55%
Product Marketing Manager
xyzCo
Jobs You May Be Interested In
Finance Manager
xyzCo
job applications
through JYMBII

29. Step 3. Simplify the apply process with Apply with
LinkedIn
8
standard ATS integrated

30. Jobs Amplifier: boost engagement on your career
site with targeted jobs and easy apply process
2
1
Show targeted jobs on your career
site with LinkedIn plugins.
Get your jobs on LinkedIn In
LinkedIn Job Page
Your Corporate Website
About
Product
Careers
xyzCo
Jobs You May Be Interested In
Careers
Interested in xyzCo?
3
Product Marketing Manager
xyzCo – San Francisco Bay Area
Learn about our company and culture.
Finally, simplify by the apply experience
using “apply with LinkedIn”
Drive higher engagement…

31. Leveraging LinkedIn To Power Talent Community
Thought Leadership

32. Microsoft Experience before the integration

33. LinkedIn Amplifiers enriched the candidate
experience
29%
Job views come from
LinkedIn JYMBII

34. Microsoft Career Site powered by LinkedIn
31%
Applies come from
JYMBII

36. Some things to keep in mind as you plan this

Approval:
Build internal consensus to use another companies
plugins

Time line:
Get in line for this change for the website

Ecosystem:
It is important to keep the candidate experience
seamless

37. Insights for your recruiting team
Recruiter Integrations

38. Cross System Awareness bring profiles in your ATS
back to life
Displays current LinkedIn member info inside your ATS. Recruiter users can take
action (InMail, add to project etc.) within widget displayed in the ATS
Recruiter users see in ATS badge inside “Recruiter’ for matched profiles
ATS
5
ATS Integrated

39. Invest in growing your Talent Community
LinkedIn Plugins and Amplifiers:
Higher reach and engagement on your Career
Sites
Recruiter Integration:
Richer insights about the candidates to your
recruiters within the ATS or CRM.