The LinkedIn educational resource helping sales professionals win more business, faster. Join us each month as we deep dive into an essential element of your LinkedIn presence, and explain how our sales teams leverage the platform to gain a competitive advantage. In April we're looking at creating professional profiles - an often overlooked but critical part to being noticed and trusted online. The first place your prospects find you is online and we're seeing that sales leaders who use LinkedIn effectively outperform their non-digital peers. With 9 out of 10 professionals registered on LinkedIn, you can be sure that if you're not engaging with your prospects and clients online - your competitors surely are. Register by filling in the form and in just 15 minutes we can get you started on your Social Selling career.

1. INside Sales Series
LinkedIn Sales Profiles that Win Business
Anthony Slater
Product Consultant,
Sales Solutions
Ben Eatwell
Marketing Manager,
Sales Solutions

2. You can participate by typing your questions into
the Chat panel
(You may need to open the Chat panel by moving your cursor over the green bar at the
top of your screen and clicking the appropriate button.)

3. Who would you buy from?

4. 4
How your profile appears in Search Results

5. 5
How your profile appears in “Who Viewed Your Profile”

6. TIP 1 Upload a professional photo
Profiles with photos are 14 times
more likely to be viewed than those without
What’s wrong with these photos?

7. Make it descriptive who you are, what you do, and the value you
provide.
TIP 2 Write a compelling headline
Carlton Seymour
Cloud Solutions Specialist. Helping large enterprises make
the move to cloud based infrastructure
Matthew Alba
NSW Business Banker, Westpac. Helping small to medium
businesses expand and thrive with tailored financial solutions
Shannon Frank
Account Executive, Hancock Media: Helping ad agencies
extend their reach on social networking sites.
matthew alba
Business Banking
Shannon Frank
sales rep
Carlton Seymour
Inside Sales, GAM Accounts, IS- APAC

8. Viewers look at your photo and headline first.
Source: EyeTrackShop – Nov 2011

9. TIP 3 Tell your story in your summary
• Showcase your expertise
• Convey your passion
• Provide a “Call to Action”
Your background
Your company
Your passion
A call to action
Summary
As a sales professional, throughout my career I have always been passionate about building relationships
and adopting new concepts that better myself, my company and my client’s experience.
During this time, I have had the privilege of working alongside talented individuals at major companies,
such as Staples and ADP, in various offices throughout North America.
I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013,
LinkedIn passed the 320 million members mark, and we continue to add members at a rate of two
members every second! We continue to strive to connect the world’s professionals, making them more
productive and successful.
LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social
selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes
the game by allowing users the ability to discover the sales insight necessary for a sales organization to
effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship
product, “Sales Navigator.”
My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing
on the mid-market space.
If you would like to learn more about how we can transform your sales organization through social selling,
please contact me via InMail!

10. TIP 4 Add rich media
 Turn your profile into a sales opportunity by:
 Enhancing your profile visually
 Adding content relevant to the products and services you sell

11.  Sales Navigator users get:
- Full list of visitors from past 90 days
- Analytics like the industries and
geographies of your visitors to fine-
tune your profile
TIP 5 Who’s Viewed Your Profile

12. Next Steps
Effective Prospecting on LinkedIn
14 May 2015, 2:30pm AEST / 12:30pm SGT
1. Using the LinkedIn database to build lead pipeline
2. Engaging with the entire decision making unit
3. Learn how to best leverage your network for effective prospecting
Next Month’s INside Sales Webinar
1 Upload a professional photo
2 Write a compelling headline
3 Add rich media
4 Tell your story in your summary
5 Analyse “Who Viewed your Profile”

13. Questions