2. Snapshot of Instagram
• Instagram is an easy-to-use, mobile
photo-taking and photo-sharing app.
• Users can take pictures, add various
camera lens filters and instantly share
to social sites like Facebook, Twitter
and Foursquare.
3. Demographics
• 35% of Instagram users are from the United States.
• As of December 2011, Instagram had 13 million users.
• The first version was created in only 8 weeks and launched
on October 6, 2010.
5. Key Features
• Content Exploration: Users can ‘surf’ the site to discover content
they may have never found independently.
• Content Curation: Take photos, add (camera) lens filters and
share on different platforms.
• Content Control: Users simply share photos they take with others
using Instagram. There is no hidden agenda, no call for likes or
comments – this allows members to truly tap into the core of what
social does; connect people via content.
6. What Can Users Do?
• Share images on a photo-
by-photo basis on social
networks.
• By specifying a location
with a photo, Instagram
can check users in on
Foursquare.
• Use 11 different custom
lens filters to transform
the color, mood, border,
and tonality of photos.
7. What Can Users Do?
• Post ‘appropriate’ content, as defined in the user agreement.
• Use filters and try new looks for imaging.
• ‘Like’ posts submitted by other users.
• Enter contests.
• Participate in hot topics (see next slide) be recognized for your
participation; similar to hashtags on Twitter.
9. What Can Brands Do?
• Enhance overall brand image with product offerings, fulfilling
promises made to users and promoting core values visually.
• Curate content ranging from loosely brand-related to product-
specific.
• Engage with users to build an online community.
• Drive traffic to other websites and social channels (Twitter,
Facebook, etc.
• Hold visually stimulating contests and giveaways.
• Direct users to the brand’s homepage.
10. Curate Content
• Volvo shows its cars, while Macy's shows its products, customers and
locations.
• Celebrities like Justin Bieber show pictures from their tours, giving
fans an insider view.
11. Curate Content
• Brands can engage customers by encouraging them to partake in
contests, campaigns, and promotions.
• Levi's used Instagram to find it's 2012 models, while Nike asked users
how they will "make it count in 2012."
12. Engage With Users
• Brands can engage with users
by ‘liking’ posted images,
submitting images themselves,
and creating contests that ask
for user participation.
• GE’s contest asked users to
post images of GE products that
inspired them using the tag
#GEinspiredME. The chosen
winners received prizes from
GE.
13. Drive Web Traffic
• Brands can post content directly from Instagram to their website to
encourage engagement, thus driving web traffic. ADIDAS does an
excellent job of this by asking users to post images of their ADIDAS
style then having others vote on which city has the most style.
15. Ford #Fiestagram
• Each week Ford announces a
new hashtag associated with
one of the Fiesta’s features.
People can then submit photos
tagged with “#Fiestagram” and
that week’s hashtag.
• The best photos were selected
to be featured in real-life
galleries and digital billboards.
In addition, Ford gave weekly
prizes to those submitting
particularly striking images. The
final prize was a Ford Fiesta.
16. Starbucks
• Last spring Starbucks encouraged people to create a ‘Hope’ graphic
and post a picture to Instagram with a message of support for Japan.
17. Deftones
• To enter their Instagram contest, the
band asks that fans tag photos from
the shows including their location.
Every day, one submission is
chosen for the Instagram ‘Fan of the
Day’, and featured on their Facebook
page. At the end of the tour, all of
the featured submissions will be
entered into a drawing. The grand
prize winner will claim a guitar
signed by the band, and 5 runners-
up will be given a signed vinyl copy
of the “Around The Fur” album.
18. Other Brands Using Instagram
• Tiffany & Co. • Kate Spade NY
• Bergdorf Goodman • ABC World News
• Aldo • Celtics
• Levi's • Burberry
• Rebecca Minkoff (designer) • NPR
• Good Morning America • American Eagle
• Michael Kors • Puma
• Red Bull • Pepsi
• Mark Jacobs • MTV
• Threadless • NH Hotels
• Gucci
19. Follow likeablemedia on Instagram for
more best practices.
THANK YOU!
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contact@likeable.com
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