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AUDIENCE - 4 Keys to the Future of Mobile Video

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At #AUDIENCERED, Smrtr.MEDIA co-founder Grand Cudgel presents why #UXMatters.

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AUDIENCE - 4 Keys to the Future of Mobile Video

  1. #UXMatters 1
  2. Unlock 2
  3. Unlock Pass Right 3
  4. Unlock Pass Right Don’t Worry 4
  5. Why do we feel uncomfortable? 5
  6. Mobile Devices are Intimate. 6
  7. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 7
  8. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 8
  9. In-AppRedefining ‘Premium’ Inventory 9
  10. In-App 87% Mobile User Time Spent In- App1 13% Time Spent in Browser... 1 Comscore, 2015 U.S. Mobile App Report, June 2015 Where the players at? 10
  11. In-App Greater Inventory Control Less Fraud 11
  12. 100% Viewability In-App 12
  13. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 13
  14. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 14
  15. #UXMatters Pre- Cached 15
  16. Pre- Cached Waiting for ads to load sucks! 16
  17. Pre- Cached ~30% video abandonment with a 5 second load delay!2 2 Krishnan & Sitaraman, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs, Akamai Technologies, 2012
  18. Pre- CachedWhat’s the Hold Up? Please Wait... “Mobile” Streaming Designed for Desktop Blocks Access to Content & Leaves Users Waiting 18
  19. prim·ing verb /ˈprīmiNG/ In psychology, an implicit memory effect in which exposure to one stimulus influences the response to another stimulus. Pre- Cached 19
  20. The Context of Your Ad Matters… 3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal of interactive Marketing. 2011 Pre- Cached Interruptions in people’s content lowered brand favorability!3
  21. Pre- CachedThere is a Better Way Pre-Caching Launches Instantly Always in HD Regardless of Connection Quality 21
  22. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 22
  23. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 23
  24. Value- Added 84% Of people would reconsider installing ad blockers if the ad experience gave them choice4 4 Teads Research, Why People Block Ads, January 2016
  25. 3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal of interactive Marketing. 2011 30% reduction in purchase intent due to interruptive ads! Value- Added
  26. Solution? Value- Added 26
  27. Give Users What They Want! They will thank you with their attention! Value- Added 27
  28. Value- Added 84% Of mobile users are favorable to value-exchange video formats 4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 201628
  29. 29 Core elements of value- exchange video Targeted VideoUser Opt-in Better UX Value- Added
  30. 30 Popify Hide (Tropkillaz R... N.A.S.A.- Hide (Tropkill... Entropy Grimes - Entropy Hurricane MS MR - Secondhand ... Tremel (Jamie xx ... Glasser - Tremel Gun CVRCHES - The Bones... Crystals Of Monsters and Men - ... Watch a Video You’ve just listened to 30 minutes of ad-free music. For 30 more minutes ad free watch a quick sponsored video. Or Go Premium for just $9.95 per month! Subscribe Now World News App SHUFFLE … … … … … … PopifyWorld News App You’ve reached your limit of 10 free articles in a month. Get unlimited access to the World News App now for just $10 per month Or Watch a sponsored video to access an additional free article. Terms of Service | Privacy Policy Researchers Find Hopeful Signs for Genetic Cures Researchers at Johns Hopkins University have recently The Shortlist: Obama’s Likely Supreme Court Nominees Justice Antonin Scalia’s replacement will face a brutal approval process; here’s our best guess on who the lucky candidates might be. Special Report World News App Subscribe Now Watch a Video Press Music Value- Added
  31. 31 You’ve used 10 Private Messages this week. Subscribe now for just $11.99 a month to get unlimited PMs Or Watch a sponsored video to PM @2hot4u now. Terms of Service | Privacy Policy Hottr KwikChat KwikChat Get a Free Sticker Pack to share with your Friends ! Just watch a quick video to unlock your stickers! Hottr Watch a video No Thanks! @2hot4u - 25 SUBSCRIBE NOW WATCH A VIDEO 5.05pm 5.06pm 5.06pm 5.08pm 5.08pm Dating Messaging Value- Added
  32. Buy me a coffee and I’ll give you 10 minutes of my attention. Value- Added 32
  33. prim·ing verb /ˈprīmiNG/ In psychology, an implicit memory effect in which exposure to one stimulus influences the response to another stimulus. Value- Added 33
  34. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 34
  35. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 35
  36. Programm -atic Software is eating the world. ~ Marc Andreesen 36
  37. Programm -atic Software is eating the world. ~ Me Programmatic Media 37
  38. Key driver behind the rise in fraud, ad blocking and consumer backlash! Programm -atic 38
  39. Programm -atic
  40. Programm -atic We as an Industry Can Do Better! Programm -atic 40
  41. Programm -atic We’re Making Pre-Cached Value-ExChange Video Available Programmatically (yes, even via open RTB) Programm -atic 41
  42. Programm -atic It’s time for us as an industry to be acting like: #UXMatters Programm -atic 42
  43. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 43
  44. #UXMatters 44
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At #AUDIENCERED, Smrtr.MEDIA co-founder Grand Cudgel presents why #UXMatters.

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