The document discusses redeveloping principles for banking channels to make them more human, personalized, and simple. It recommends focusing on the individual's needs rather than just the bank's products. The document also lists the names and roles of several TCS executives and provides links to example videos that illustrate motion graphics and eLearning concepts.

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14. 3D Models

18. Illustrations &
Drawings

19. Sushen Mukherjee
Heads Advertising, Broadcast and New Media business segments at TCS

20. Sivaraman Ganeshan
Practice Head, Assurance Services at TCS

21. Shrikant Pathak
Practice & Strategy Head, Media & Information Services at TCS

24. Design for Print & PPT

27. Channel innovation redevelopment principles
IMPERSONAL
Banking language, lacking
clarity and difficult to
navigate and relate to
HUMAN
Banking language and
jargon demystified,
made simple, clear and
friendly
GENERALISED
Segment of many –
not taking into account an
individual’s needs,
motivations and behaviour
PERSONALISED
Audience of 1 – Relevant
to a specific individual’s
needs, motivations and
behaviour
PRODUCT FIRST
Putting BU needs, goals
and interests in the
driving seat and
delivering based on
their requirements
PERSON FIRST
Putting a person’s needs,
goals and interests in
the driving seat and
delivering based on
these
requirements
COMPLEXITY
Confusing, cluttered,
overwhelmed by info
overload and a
disjointed experience
across channels
SIMPLICITY
Complete ease of use: an
uncluttered, multi-
media, common
experience across all
channels

28. eLearning

31. https://www.youtube.com/watch?v=flAUJp7n-o8&list=UUq3uMqL91lMqnu5hVV_Xlqg&index=4
https://www.youtube.com/watch?v=_iCdklP1ETc&index=1&list=UUq3uMqL91lMqnu5hVV_Xlqg
https://www.youtube.com/watch?v=ZAqJP98Ae3Y&list=UUq3uMqL91lMqnu5hVV_Xlqg&index=2
https://www.youtube.com/watch?v=2umKMC41n-4&index=5&list=UUq3uMqL91lMqnu5hVV_Xlqg
https://www.youtube.com/watch?v=CdQlIcmk-6U&feature=youtu.be
Motion Grfx