Come sviluppare un piano per fare marketing per un'App. iPhone e non solo: dal concept, alla definizione della proposta di valore, alle strategie di prezzo fino alle tattiche di marketing, promozione e comunicazione per favorire la visibilità e raggiungere gli obiettivi in termini di download e di acquisti.
110. 1. IL MONDO E’ PIATTO Considera fin da subito il mercato internazionale Ci sono 65 versioni differenti di iTunes
111. 2. CREA UNA VERSIONE LITE O DEMO Prezzo: 2,39 $ Le persone vogliono provare i prodotti prima… Il campione gratuito è la strategia di + successo IShoot è un gioco semplice, divertente e ben fatto. Ne lla versione Lite comprende 6 livelli . La differenza tra le versione lite e quella a pagamento è nel numero dei livelli, negli scenari e nel numero delle armi
112. 3. GO FREE: NO ADS, NO PAY Non considerare di inserire La pubblicità fino a che non hai volumi significativi Regala la tua prima app. fa in modo che le persone la scarichino e ne parlino.. Crea una lista di contatti, costruisci il tuo brand
113. 4. CREA COMUNICATI STAMPA PER LA TUA APP Scrivi un comunicato Stampa, abbonati a servizi come MacPr e MacNN 600 $ per diffusione di PR negli USA
114. 5. CONTATTA I TOP 100 BLOGGER Vai su Technorati, cerca i blogger + autorevoli e influenti. Aggiungi un codice promozionale
115. 6. MIGLIORA COSTANTEMENTE LA TUA PAGINA DI VENDITA Potete visualizzare fino a 5 immagini,usatele per vendere al meglio il tuo prodotto Usa e cita le recensioni degli utenti
116. 7. UTILIZZA I FEEDBACK DEI CLIENTI PER MIGLIORARE L’APP. Rispondi alle email dei clienti Tieni conto dei suggerimenti ricevuti
117. 8. CREA NUOVI AGGIORNAMENTI PER LA TUA APP Le nuove versioni balzano al top di “ What’s new” nella vostra categoria
118. 9. INVESTI IN PUBBLICITA’: ADWORDS E ADMOB AdWords permette di inserire ad nel mobile web AdMob gestisce anche Ads su iPhone
119. 10. USA I SOCIAL NETWORK Facebook, Linkedin, Twitter.. Crea account, pagine, gruppi
129. 5. NON AVERE GIA’ CREATO UN PIANO DI MARKETING O CREARLO ALL’ULTIMO MINUTO…
130.
131.
132. 8. NON FARE RICERCA SULLE PAROLE CHIAVE UTILIZZA UN SUGGERITORE DI PAROLE CHIAVE APPLE ti permette di inserire 100 caratteri per Le tue keyword
133.
134. 10. NON RICORRERE AD UN MARKETER NON DIVENTARE O ASSUMERE UN MARKETER
135.
Notas do Editor
ovides a platform for developers to help improve their mobile apps and make them more profitable. Features of this platform include an Ad Optimizer ...
LA LEPRE E LA TARTARUGA
Alto volume di turn-over
Chi sono i tuoi possibili clienti? Chi è la tua competition?
Create a blog that provides really valuable information Create a Twitter account, customize it, and tweet about interesting, helpful, entertaining things Make a Facebook fan page where you can interact with users Find and participate in social media sites or groups that are niche specific
Type some words that describe your app into the app store search. That might help you find more interesting and relevant words. 2) Type some of the keywords that describe your app into Google’s Keyword Tool. This will help you understand which terms have the most searches and will give you other ideas. 3) Bounce your keyword list off someone. 4) Look at what words competitor’s use to describe their apps.
What is the best way for me to acquire users at the lowest cost? What is the best way for me to monetize those users? Are iPhone users or iPod touch users better for my app?
Downloads vs rank Downloads from major events (PR, launches, etc) Download and ranking changes during ad spends Download changes from rank changes o New release vs. not o In/out top 100 o In/out top 5 category Downloads/rank versus reviews going live
Added small features like copy & paste, different alignment options, etc to keep his users engaged and happy. Used feedback to drive his app roadmap. He noticed from a bunch of seemingly different comments, that users not only wanted a speed reading app, but also an app that they could use as an eBook reader. He took that information to expand his top speed reading app with 30 books included, to an app that will soon include over 5,000 books!
Ask users to “share the love”. After so many uses, ask them to review the app. If someone has used your app several times they’ll likely give you a better review. If it makes sense within your UI, allow them to share on Facebook and Twitter from within the app. Have a professional looking website with all the information a reviewer could ever need: links to a YouTube demo, a press release, screen shots, and a simple, but powerful description of your app. Do a press release (I like prMac) when you launch. I’ve found this can get picked up from the very review sites you are trying to get to review your app. A release can also help you in your SEO efforts. Note: if you don’t plan to do a professional press release, don’t do it. Don’t be afraid though, if you’ll take the time, prMac has some great info on how to do it right. Create a YouTube video demoing your app. You can allow users to see the video in the app, which increases your ranking in YouTube. Also, review sites like demo videos because they can evaluate your app quickly.
insieme e quindi queste elevate potenzialità
Fate in modo che la vs applicazione possa essere considerata di beneficio per il mercato globale. Considerate diverse valute, scrivete in diverse lingue.. Offrite una versione per mercati e valute differenti.. ememberthere are 65 different versions of iTunes and counting. Single apps can be developed for use on the iPhone and the iPod Touch. How big is the market for both? Apple does not breakdown sales of individual product lines. A conservative estimate with 4.4 million iPhone sales and 22.7 million iPod sales for last quarter would be about 7 million in three months alone. That's an average of 78,000 new devices coming online daily. Incredible and almost scary. It can't last forever, but wow!
apple lets developers offer both a free and paid version of the same app, and a free sample is probably the most successful marketing strategy ever. People want to try things. There are plenty of CrApps (crappy apps) out there, so why should people risk money on an app they know nothing about from a company they know even less about? If you can give people a taste that is just enough, they'll buy the whole meal from you! This way you take away much of t
Get people using it, talking about it, and receive positive feedback. Then start charging people. Perfectly acceptable with Apple. Looking at it from a long-term perspective, you might completely give away the first app to get people talking, create a base and build your brand. After all, nothing spreads like free (especially good free). You can use this to gather contact info and feedback from your initial users and turn them into customers for your next app or product. Be sure to include a "share" feature inside your free app (inside all of your apps!). Make sharing as easy as possible
PRMac, a free (or almost free) press release distribution service, and the MacNN (Macintosh News Network) syndicate (free to submit) are definitely worth the price of submission. Competing services can charge over $600 for distribution within the United States alone, so these are valuable and less costly alternatives. They say the press release is dead, but these offerings directly targeted your potential customers. You never know who you might reach; and it's vital to provide a press release when soliciting all forms of media.
Technorati can provide you with the current list. Use a conversational style, get right to the point and include a promo code. Figure out what could sell them on your company. If there's an interesting angle or story around your app, this could increase your chances. Ask them if you could do a guest post. Who knows? When you have sites like Gizmodo that get 3 million pageviews per day, this can absolutely turbocharge sales!
Look at the sales pages of other top apps. What are they doing? Emulate what works and keep researching to spark ideas. You can display up to five images as of this writing, so use them! Use the images that sell your product best. Ask other people what grabs their attention. Use quotes from reviewers; share benefits first and foremost. Customers are not always logical, so don't bore them with statistics. How will your application make their lives better?
This is two parts. First, timely respond to customer emails and realize that every interaction with customers, whether good or bad, is a marketing opportunity. When you get feedback via email or through your customer reviews, consider and incorporate these improvements. You can't please everyone all of the time, and you may have limited resources, so you won't be able to add everything. Some great ideas are bound to come your way. First-time users can also let you see how your software is being used from a beginner's perspective.The second way to receive customer feedback is to embed analytics code in your application. Flurry Analytics and Pinch Media both offer tracking software that will provide insight into how customers are interacting with your application, including real-time download information, all for free. This can be especially useful if 90% of your customers are not using a particular feature. Maybe they don't know it's even there!
Here's a great feature of the App Store. New versions move back to the top of what's new in your category. Incorporating features your customers want, thereby making your product better, coupled with maintaining visibility, can help increase or at least maintain sales. Don't abuse this by changing a few words in your help section and then resubmitting or you could ruin this for everybody. If you are working hard to make your product better, the distribution channel can reward you with increased exposure, because you are " renewing"
Google AdWords and AdMob are possible options. I believe we're not there yet, but we're pretty close. AdWords does offer the ability to advertise on mobile devices with a full internet browser, but that doesn't just include the iPhone and Touch. You'll get Androids and more depending on which territory you advertise. Right now they haven't developed conversion tracking for apps either, and without this you can just burn through cash with little results to show for your efforts. You won't know which keywords are working or aren't working. There is one way to track sales using this method: become an iTunes affiliate by joining LinkShare. You can create a link to your sales page in the App store and receive a 5% commission on qualifying purchases.
Here's a great feature of the App Store. New versions move back to the top of what's new in your category. Incorporating features your customers want, thereby making your product better, coupled with maintaining visibility, can help increase or at least maintain sales. Don't abuse this by changing a few words in your help section and then resubmitting or you could ruin this for everybody. If you are working hard to make your product better, the distribution channel can reward you with increased exposure, because you are " renewing "
Non limitarti alla versione a Pagamento: anche se le applicazioni gratuite /trial non sempre funzionano quasi sempre lo fanno. Aumenta le tue possibilità di reach, permetti agli utenti di provare l’App.
At a minimum track downloads, ranking, revenue, and important changes daily. You do this to see what is driving your downloads and what is not. If you get a great review in an app review website, did it drive more downloads? If you spend money on mobile ads, how did that impact your lite and paid downloads?
ou’ve spent hours and hours building a great app. You should be willing to spend some money to promote your app. I realize it could be a waste of your precious funds, but you may also have a hit on your hands that no one ever finds out about.
Non fare ricerca sulle parole chiave:Apple ti offre 100 caratteri per inserire le tue KeyWord. Utilizza strumenti gratuiti (come Google AdWords)
If you’ve got a userbase when you launch your first app, announce the app to them. If you don’t, create a way to register or message your users for future updates or other app launches. Happy users you can contact are invaluable.