Connected content: the pathway to social wisdom

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My slides from the IAB's Pathway to Social Wisdom conference. There are a lot of dots to connect when it comes to social content. So many that it can feel a lot easier not to bother. But planning in silos won't set you on the path to social wisdom. In this deck, I look at how connecting more - with your customers, in your communications, and in your organisation itself - is the key to creating social content with real impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Brilliant Noise:
Fast change,
lasting impact.

Thank you
www.brilliantnoise.com | @la_pope
lauren.pope@brilliantnoise.com
© Brilliant Noise 2016

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Connected content: the pathway to social wisdom

1. Brilliant Noise: Fast change, lasting impact.

2. Brilliant Noise: Fast change, lasting impact.

3. Brilliant Noise: Fast change, lasting impact.

4. Brilliant Noise: Fast change, lasting impact.

5. Brilliant Noise: Fast change, lasting impact.

6. Brilliant Noise: Fast change, lasting impact.

7. Brilliant Noise: Fast change, lasting impact.

8. Brilliant Noise: Fast change, lasting impact.

9. Brilliant Noise: Fast change, lasting impact.

10. Brilliant Noise: Fast change, lasting impact.

11. Brilliant Noise: Fast change, lasting impact.

12. Brilliant Noise: Fast change, lasting impact.

13. Brilliant Noise: Fast change, lasting impact.

14. Brilliant Noise: Fast change, lasting impact.

15. Brilliant Noise: Fast change, lasting impact.

16. Brilliant Noise: Fast change, lasting impact.

17. Brilliant Noise: Fast change, lasting impact.

18. Brilliant Noise: Fast change, lasting impact.

19. Brilliant Noise: Fast change, lasting impact.

20. Brilliant Noise: Fast change, lasting impact.

21. Brilliant Noise: Fast change, lasting impact.

22. Brilliant Noise: Fast change, lasting impact.

23. Brilliant Noise: Fast change, lasting impact.

24. Brilliant Noise: Fast change, lasting impact.

25. Brilliant Noise: Fast change, lasting impact.

26. Brilliant Noise: Fast change, lasting impact.

27. Brilliant Noise: Fast change, lasting impact.

28. Brilliant Noise: Fast change, lasting impact.

29. Brilliant Noise: Fast change, lasting impact.

30. Brilliant Noise: Fast change, lasting impact.

31. Brilliant Noise: Fast change, lasting impact.

32. Brilliant Noise: Fast change, lasting impact.

33. Brilliant Noise: Fast change, lasting impact.

34. Brilliant Noise: Fast change, lasting impact.

35. Brilliant Noise: Fast change, lasting impact.

36. Brilliant Noise: Fast change, lasting impact.

37. Thank you www.brilliantnoise.com | @la_pope lauren.pope@brilliantnoise.com © Brilliant Noise 2016