3. Snapchat
Mobile app that allows users to share images that go away.
Launched in 2011 as Pickaboo, from a class project at
Stanford University
2012 – Added video sharing
2013 - Launched Stories, linking photos/videos together.
2013 –16 Handles, NYC yogurt chain, becomes first advertiser
2014 – Integrated brand advertising
2015 – Launched Discover, featured brand content
4. How Does It Work?
Social Network
Create a profile
Connect with others
Share photos/videos
Live chat
Consume content
Send cash
5. Why Is it important?
8 billion video views per day in February, up from 2
billion in May 2015
100 million daily users, as of May 2015
30 minutes average time users spend daily on Snapchat
Statistics via Re/Code
10. Boss Says We’re Snappin’
First thing Monday morning, your CEO sends an all-hands
email seeking ideas to connect with millennials on the
new company Snapchat channel.
Come up with three concepts for Snap Stories that will 1)
resonate with 18s to 24s and 2) are true to your
corporate brand.
11. Taking it Back to Work
Stay on top of the trends
Follow competitors or influencers
Create and share pictures and stories -- don’t worry if
they don’t meet your standards, they’ll go away.
Ask a friend to share and learn
Experiment and play