Mobile Multimedia Journalism

mo.krochmal@gmail.com
Mobile Multimedia Journalism
Knight CUNYJ Diversity Interns
June 8, 2017
Mo Krochmal
@krochmal

Goals

Introduce you to the emerging world of mobile journalism

Provide you with a toolkit for storytelling to help you build a
portfolio of meaningful reporting

Right now, mobile likely won't get you a job in journalism. . .
But, mobile skills may make a difference between you getting the
job and someone else getting it.

HistoryHistory

Nick Laham Instagram of A-Rod at Spring Training

November 22, 2010
Hipstamatic images from Afghanistan war coverage by
Damon Winter, NY Times (Read More at NYT Lens Blog)

Feb. 18, 2004

Feb. 17, 2004
Cingular acquires
AT&T
CFO snaps photo at 3 a.m.
Published on NYT 18 Feb.

Aug. 20, 2009
Jeremy Jojola, KOB-TV Albuquerque
Went live from his iPhone using the Qik.com application
https://twitter.com/jeremyjojola

TrendsTrends

Ownership trends
--95%
have mobile
--77%
have smartphones

Mobile Growth

Go Ahead, Phone it in!


More than half the world now uses a
smartphone;

Almost two-thirds of the world’s population now
has a mobile phone;

More than half of the world’s web traffic now
comes from mobile phones;

More than half of all mobile connections
around the world are now ‘broadband’;

TV Truck in Your Hand
“Me time”
Dominates
Mobile
Use
http://www.adweek.com/socialtimes/mobile-infographic/480663?red=at

People are using mobile devices for:

Self-expression – doing hobbies and interests (1%)

Discovery – seeking news and information (4%)

Preparation – preparing for activities, travel (7%)

Accomplishing – managing health, finances (11%)

Shopping – seeking products, services (12%)

Socializing – interacting with others (19%)

Me time – relaxation or entertainment (46%)

https://wearesocial.com/uk/special-reports/digital-in-2017-global-overview

Mobile FirstMobile First

Mobile first?

Think mobile before doing reporting

Content focused for mobile

Short alone is not the final answer

Interactive

Entire organization thinks mobile

Social is mobile

Mobile web
Drive-by, drop-in audience. Home page is not as
critical as people go to stories. What is the small unit
to create a story – a picture, a video, a graphic, a
tweet, a status?
Mobile apps
Loyalty. Apps require a certain commitment,
overcoming hurdles to download.
While they are there, give them something else,
such as personalization, alerts.

AppsApps

Via FlurryAnalytics

Forrester via MarketingLand

Need MoreNeed More
Video!Video!


People watching more video on devices

Expensive to produce at the high end

Higher advertising revenues available

Mobile video storytelling just beginning

Tools are becoming widely available

Make a reel. Be creative.

Reporting
Don't be this guy!

PlatformsPlatforms

Video PlatformsVideo Platforms

Social Media PlatformsSocial Media Platforms

Social Media PlatformsSocial Media Platforms
Demographic insights via
https://www.slideshare.net/danmoyle/real-estate-marketing-with-social-media-2017-by-da

AudioAudio

Podcasts
Debuted in October, 2014
Reinvigorated the podcast form

Podcasts
Other popular podcasts include TED Radio Hour, The Nerdist
50 Best Podcasts Right Now (via Time 3.30.2017)
It takes commitment, consistency and great content
You can do it with your phone
Platforms: SoundCloud, Blogtalkradio
Shortform: AudioBoo
Read more on audio production
http://lifehacker.com/how-to-start-your-own-podcast-1709798447

Audio

Audio communicates information beyond via images or text such
as emotion, humor, pauses or breaks in their voice, or the ambient
sound that transports you to a location.

Audio provides the narrative spine necessary for linear broadcast
and the Web.

Gather natural sound, interviews, ambient sound.
http://mediastorm.com/train/resources/gathering-audio/1

Audio
Most visible medium.
Creates images in the mind based on sound and effect.
Activates the listeners' imagination.

Audio

Interview clips
Capture the voice of the subject as the centerpiece

Voiceovers
Tell the story and weave the narrative together

Natural sounds
Marks an action in the story. Punctuate narrative, and
focus attention.

Ambient sounds
Understand the mood and feel for the setting

MakaPadsfrom Media Folk (Anna Mulé)

How to speak:
Low and slow – about a third slower than normal
speech
Don’t say too much

Characters

Talk to your subject before.

Be prepared to shift characters if your main character is not working out.

In an event, the obvious voices are the primary stakeholders – participants,
planners, etc.
Who will be your secondary characters?

The best interviews provide facts and offer descriptive moments that add color,
interest and variety.

Make sure your subjects answer questions in full sentences. Prepare your
question ahead and make sure they elicit full answers – not just 'yes' and 'no'
answers. Example: How does that make you feel?

Get your subjects to be as descriptive as possible.

Doing Interviews

Find a good subject (chat with them first)

Be prepared

What are you trying to accomplish?

Make them comfortable

Start slow, and easy

Mimic body language
Ask them to spell their name, age, job

Always be live, don't stop recording

Open ended questions

Be quiet

Get them to reflect: How did that feel?

Ask them if you forgot to ask anything
http://www.sparkminute.com/2011/11/07/30-tips-on-how-to-interview-like-a-journalist/

Audio Interviews

Be aware of audio levels.

Check your levels.

Record 30 seconds of room tone for easier editing.

Place microphone a few inches below or to side of mouth to
avoid “plosives.”

Get name, age, hometown, and occupation.

Encourage subject to answer in complete sentences. Ask people
to repeat themselves if necessary.

Be silent. Don’t say “uh huhh.” Maintain eye contact.

At end of interview, ask, “What else should I know?”

Record ambient sound effects. Identify the sound into your
microphone before recording it.

Don’t stop recording.

Betty Botter bought some butter. “But,” she said,
“this butter’s bitter and if I put this butter in my
batter it will make my batter bitter.” So Betty
Botter bought some better butter and put the
better butter in her batter so her batter wasn’t
bitter. “That’s better,” said Betty.

Writing for audio

must be clear

must be for the ear (to be heard, not read)

short words

short sentences, one idea or fact per sentence

simple sentence structure

Subject > Verb > Predicate > Period

pronounceable words

use of contractions

casual but not informal

efficient – make every word count, write in active voice
http://www.jem200.com/lecture-notes/audio-journalism-1-writing-for-sound/

Mark your script

underline for emphasis,

insert vertical lines for pauses,

arrows for vocal inflections

Types of Sound

Interview clips

Voice-overs

Natural sounds

Ambient sounds
Want to know more?
http://www.newsu.org/courses/telling-stories-sound

WritingWriting

“I have made this longer than usual because
I have not had time to make it shorter.”
Blaise Pascal

No. 1 Rule
Be concise, but not necessarily short.
Tighten, tighten, tighten

Short, strong headlines

Go with your strongest content first.
Inverted pyramid, plus!

Use images with everything

Practice

Cards
Circa
Pinterest
Twitter

Short, chunks

The DeviceThe Device

Know how your phone works

Jobs

Go Kit

Ethics

Do not reconstitute the truth.

Be judicious in your use of music and special sound effects.

Use photographic and editing special effects sparingly and
carefully.

Apply the same careful editing ethics standards to your teases,
promotions and headlines that you do for your news stories.
http://www.rtdna.org/content/guidelines_for_ethical_video_and_audio_editing#.VXZNC89VhBc

StillsStills

Stills

Shoot more than you need. Get closer.

Compose using the rule of thirds. Shoot horizontally.

Shoot wide, medium, close-up and extreme close-ups.

Shoot details (eyes, hands and personal items).

Compose clean portraits of sources.

Shot Sequences
Cover shot – Brings the reader into story.
Establishing shot – wide, environmental
Detail shot – closer
Closing shot – a picture that stays with the reader

Shot types

Newsworthy – one frame to tell a news story

Emotional – capturing an emotion

Intimate – capturing emotions between two people

Unusual – the photographer's eye
The Phoblographer
http://www.thephoblographer.com/2010/02/17/the-beginner%E2%80%99s-guide-to-photojournalism/#.VXWc1s9V

Captions are critical

What is the thought communicated by the photo?

Short sentence that sums up what you see.

Give more information

Don't state the obvious

Don't use caption-ese

Pick a style – complete sentences, headlinese.

Standalone, or part of package

Cut and paste names. Double check spelling, facts

Write what you know
http://www.theslot.com/captions.html

VideoVideo


50 per cent of people drop off halfway through every video

If you don’t engage in the first 10 seconds, your video will fail
No exact rules for length, but be concise and edit ruthlessly.

Video Interviews

When possible, use a tripod.

Use microphone and headphones. Check your sound levels.

Pay attention to head and nose room in composition. The subject
should not look directly into the camera; they should look into
frame, not out of it.

If you are not using additional lights, make sure sun or main light
source is over your shoulder.

B-roll

Shoot a variety of shots and angles.

Shoot in sequences. The five-shot rule is a good guide.

Hold each shot for 10-15 seconds.

Avoid pans or zooms.

Let action move across frame rather than moving with it.

Shoot an opening and closing shot.


Opening shot

Wide shot

Money shot

Medium

Extreme

Closing shot

CamerasCameras

Q: What's the best camera?
A: The one that's with you.
Your phone is always with you. Master it as a reporting tool and
you will be ahead of the pack. How? Practice, practice, practice.

Pro TipPro Tip

180 Degree Rule
Keep on one side of the axis for every shot.
Two cameras: Shoot over each person's shoulder
One camera: Shoot over
interviewer's shoulder,
Then shoot questions,
camera facing interviewer,
include reaction shots.
Backcuts, noddies.


Sound, Storytelling


Photos, video editing tools


Live Streaming Mobile Video


Fresh Out of the App Store

To Test
Stre.am app

MobileMobile
==
SocialSocial

The Big Nine of social
media are:

Facebook

YouTube

Google Plus

Soundcloud

Twitter

LinkedIn

Instagram

Pinterest

Tumblr

Most Instagrammed city
Most liked color
Fortune 500
Top 100 brands
Top Brand
New York
Blue
24 percent
43 percent
Victoria's Secret


35 million selfies posted though Oct. 17; New
York is No. 2.

A 38 percent increase in likes for Instagrams
with faces in them.


Pinterest

Snapchat

Viber – voice

What’sApp

Quora

Google Plus

Slideshare/Prezi

Sulia

Empire Avenue

Flipboard

Vine

Foursquare/Swarm

Hootsuite

Tweetdeck

Foodspotting

ForTalent.com

SoundCloud.com

Niche.co

Livestream

Ustream

SocialCam

Mobile Multimedia Journalism

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