SlideShare uma empresa Scribd logo
1 de 96
Baixar para ler offline
Nir Eyal!
Hooked: How to Build Habit-
Forming Products
April 2014!
@DanielMcgaw #KISSwebinar
Join us on Twi er!
@nireyal #KISSwebinar
Join us on Twi er!
Nir Eyal
Author
@nireyal!
Presenter!
Nir Eyal writes, consults, and teaches about the
intersection of psychology, technology, and
business. Nir founded and sold two companies
since 2003 and has taught the "Using
Neuroscience to Influence Human Behavior"
course as a lecturer at the Stanford Graduate
School of Business.
WATCH THIS WEBINAR RECORDING NOW
Hooked
@nireyal!
Products!can!profoundly!!
CHANGE'OUR'BEHAVIORS.!
100 s!of!millions!of!
users…!
…and!100 s!of!!
millions!of!dollars.!
P!A!
A'BEHAVIOR'DONE'WITH!
CONSCIOUS'!
THOUGHT!
LITTLE'OR'NO''!
hab·it!
HEALTHTAP!
REV!
POCKET!
BIA!
LUMO!
7CUPS!
EMODT!
PANTRYLABS!
Habitscanbeusedforgood.!
REFRESH.IO!
Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
HABITS'ARE''
BUILT'UPON''
like!the!layers!of!a!
pearl.!
Triggers!come!in!two!flavors:!
EXTERNAL'&''
INTERNAL!
EXTERNAL'TRIGGERS'
The!informa@on!for!what!to!do!next!!
is!within!the!trigger.!
Billboards! SODA!
INTERNAL'TRIGGERS'
The!informa@on!for!what!to!do!next!is!informed!!
through!an!associa@on!in!the!user s!memory.!
Nega@ve!emo@ons!are!POWERFUL'INTERNAL'TRIGGERS.!
lost!
indecisive!
tense!
faDgued!inferior!
bored!
confused!
fear!of!loss!
dissaDsfied!
powerless!
discouraged!
lonesome!
People!who!are!DEPRESSED'CHECK'EMAIL'MORE'OFTEN.!
!!Source:(Ko*kalapudi(et(al(2012!
When!we!feel!LONELY!we!use!
When!we!feel!UNSURE!we!!use!!!!!!!!!!!!!!!!!!!!!!!!!
When!we!are!BORED!we!use!!!!!!!!!!!!!!!!!!!!
Do you know your customer s !
INTERNAL TRIGGER?!
What!triggers!make!!!!!!!!!!!!!!!!!!!!!!!!!so!habitIforming?!
!external!triggers!
of!losing!the!moment.!
solves!the!pain!
But!!!!!!!!!!!!!!!!!!!!!!!!is!also!
a!social!network.!
Urgeto
preserve!
Stressed!
Lonely!
Curious!
Insecurity!
Bored!
Hooked: How to Build Habit-Forming Products
The!
SIMPLEST'BEHAVIOR!
in!an@cipa@on!of!a!reward.!
Scroll!
Search!
Play!
According!to!BJ!Fogg,!for!any!behavior!to!occur,!
we!need!MOTIVATION,'ABILITY,'and!a!TRIGGER!
b=m+a+t!
THE'ENERGY'FOR'ACTION !
mo·ti·va·tion!
5Edward(Deci!
THERE'ARE'SIX'FACTORS'
THAT'CAN'INCREASE'
MOTIVATION.!
SeekingPleasure
AvoidingPain
SeekingHope
AvoidingFear
SeekingAcceptance
AvoidingRejection!
Source:!Dr.!BJ!Fogg,!Stanford!University!!!
ABILITY!
the capacity to do
a particular action!
Hooked: How to Build Habit-Forming Products
Fogg!Behavior!Model!
MOTIVATION!
ABILITY!
Level'of'moDvaDon'and'ability'
determines'if'acDon'will'occur.!
Source:!Dr.!BJ!Fogg,!Stanford!University!
TRIGGER'!
SUCCEEDS!
TRIGGER'!
FAILS!
through'the'years!
2009!
2010! 2011! 2012! 2014!
2009!
2010!
2011! 2012!
through'the'years!
2014!
2009! 2010! 2011! 2012!
2014!
through'the'years!
LOG IN WITH GOOGLE
Hooked: How to Build Habit-Forming Products
studied!by!Olds!&!Milner.!
NUCLEUS'!
It!all!starts!with!the!
ACCUMBENS!
!!Source:!Olds!and!Milner,!1945!
The!nucleus!accumbens!!
is!ac@vated!when!!
we!crave.!
Olds & Milner!
Notexactly.!
stimulating!
pleasure?!
Were!
They!were!s@mula@ng!the!!
STRESS'OF'DESIRE.!
Our!reward!system!ac@vates!!
with!an@cipa@on!
Source:!Knutson!et!al!2001!!!
…!and!calms!when!!
we!get!what!we!want.!
Source:!Knutson!et!al!2001!
That s!the!ITCH!
we!seek!to!SCRATCH.!
There!is!a!way!to!supercharge!the!stress!of!desire.!
Hooked: How to Build Habit-Forming Products
IS'FASCINATING.!
THE'UNKNOWN!
Variability!causes!us!to!!
focus!and!engagement!
…and!increases!behavior.!
The!nucleus!accumbens!is!s@mulated!
by!variability.!
3'types'of'VARIABLE'REWARDS!
TRIBE! HUNT! SELF!
HabitIforming!tech!uses!1'OR'MORE!
TRIBE!
SEARCH'FOR!
SOCIAL'REWARDS!
partnership!empatheticjoy! competition!
We!Like!social!rewards.!
We!value!recogni@on!and!coopera@on!
HUNT!
SEARCH'FOR!
RESOURCES!
Stems!from!the!hunt!for!food!and!resources!
Hunt!for!variable!material!rewards!
Hunt!!
for!variable!
informa@on!!
rewards.!
SELF!
SELFVACHIEVEMENT!
SEARCH'FOR!
LevelingIup!reflects!MASTERY'and'COMPETENCY.!
Inbox!or!task!management!reflects!!
CONSISTENCY'and'COMPLETION.!
WARNING!
Variable!rewards!are!not!a!free!pass.!!
Your!product!s@ll!must!address!the!itch.!
Build!variable!rewards!that!scratch!the!users!itch,!
but!leave!them!wan@ng!more.!
Hooked: How to Build Habit-Forming Products
Users! invest !for!future!benefits.!
Social
Capital!
Money!
Time!
Effort!
Emotional
Commitment!
Personal
Data!
Investments increase the
likelihood of the next pass
through the Hook in
TWO
ways.!
1.!
INVESTMENTS'
LOAD'THE'!
NEXT'TRIGGER''''!
'''OF'THE'HOOK.!
Each!new!message!posted!on!
is!an!open!
invita@on!for!an!
external!trigger!to!
be!returned.!
Loading!the!next!trigger!with!Pin!It!bu^on!!
INVESTMENTS'STORE'VALUE,''
improving!the!product!with!use.!2.!
CONTENT!
DATA!
FOLLOWERS!
REPUTATION!
30!
Hooked: How to Build Habit-Forming Products
Each!pass!through!the!Hook!helps!!
SHAPE'USER'PREFERENCES'AND'ATTITUDES.!
That!was!a!lot!!
…!more!at:!
NirAndFar.com!
The'HOOK'Canvas!
1.!What!internal!trigger!is!!!!!!!
the!product!addressing?!
2.!What!external!trigger!!!!!!!!
gets!the!user!to!the!product?!
4.!Is!the!reward!
fulfilling,!yet!leaves!the!
user!wan@ng!more?!
3.!What!is!the!simplest!
behavior!in!an@cipa@on!
of!reward?!
5.!What! bit!of!work !is!done!
to!increase!the!likelihood!of!
returning?!
THE'MORALITY!
OF'MANIPULATION!
Designing!!
habitIforming!!
products!is!a!form!
of!manipula@on.!
Users!take!our!technologies!to!bed.!
They!check!our!devices!before!saying! good!
morning !to!loved!ones.!
Quite!possibly,!the!!!
CIGARETTE'OF''
THIS'CENTURY. '
5(Ian(Bogust!
What!!
RESPONSIBILITY!!
do!we!have!when!!
changing!user!behavior?!
THE'WORLD'IS'FULL'OF'PROBLEMS'TO'FIX.!
Help!others!find!meaning.!Engage!them!in!
something!important.!
Build!the!!
THE'WORLD.!
you!want!to!see!in!
CHANGE!
THANK YOU!
Nir Eyal
@nireyal!

Mais conteúdo relacionado

Mais procurados

Hooked Summary - Vivek D
Hooked Summary - Vivek DHooked Summary - Vivek D
Hooked Summary - Vivek DVivek Dangi
 
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming ProductsHow to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming ProductsWrike
 
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GAI May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GAR/GA
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILIvan Chernopyatko
 
In Content Strategy, L.E.S.S. is More
In Content Strategy, L.E.S.S. is MoreIn Content Strategy, L.E.S.S. is More
In Content Strategy, L.E.S.S. is MoreDigital Surgeons
 
Useful Thoughts From Advertising Mentors
Useful Thoughts From Advertising MentorsUseful Thoughts From Advertising Mentors
Useful Thoughts From Advertising MentorsVishal Ostwal
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfIdzwan Yacob
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
 
Truth lies &_advertising
Truth lies &_advertisingTruth lies &_advertising
Truth lies &_advertisingHoa Đặng
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
How to kickstart a culture of non-stop innovation
How to kickstart a culture of non-stop innovationHow to kickstart a culture of non-stop innovation
How to kickstart a culture of non-stop innovationTobias Dahlberg
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy ToolboxJulian Cole
 
Does Your Product Have a Plot - David Womack, R/GA
Does Your Product Have a Plot - David Womack, R/GADoes Your Product Have a Plot - David Womack, R/GA
Does Your Product Have a Plot - David Womack, R/GAR/GA
 
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierThe Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierLiquid Agency
 
6 steps to creating a Social Media Strategy
6 steps to creating a Social Media Strategy6 steps to creating a Social Media Strategy
6 steps to creating a Social Media StrategyJulian Cole
 
Purple Go: 500 Demo Day Batch 23
Purple Go: 500 Demo Day Batch 23Purple Go: 500 Demo Day Batch 23
Purple Go: 500 Demo Day Batch 23500 Startups
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealOgilvy Consulting
 

Mais procurados (20)

Hooked Summary - Vivek D
Hooked Summary - Vivek DHooked Summary - Vivek D
Hooked Summary - Vivek D
 
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming ProductsHow to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming Products
 
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GAI May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
I May Like You, But I'm Not In LIke With You - Chloe Gottlieb, R/GA
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
 
In Content Strategy, L.E.S.S. is More
In Content Strategy, L.E.S.S. is MoreIn Content Strategy, L.E.S.S. is More
In Content Strategy, L.E.S.S. is More
 
Useful Thoughts From Advertising Mentors
Useful Thoughts From Advertising MentorsUseful Thoughts From Advertising Mentors
Useful Thoughts From Advertising Mentors
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdf
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
 
Truth lies &_advertising
Truth lies &_advertisingTruth lies &_advertising
Truth lies &_advertising
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
Tbwa speech
Tbwa speechTbwa speech
Tbwa speech
 
How to kickstart a culture of non-stop innovation
How to kickstart a culture of non-stop innovationHow to kickstart a culture of non-stop innovation
How to kickstart a culture of non-stop innovation
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy Toolbox
 
Does Your Product Have a Plot - David Womack, R/GA
Does Your Product Have a Plot - David Womack, R/GADoes Your Product Have a Plot - David Womack, R/GA
Does Your Product Have a Plot - David Womack, R/GA
 
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty NeumeierThe Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
 
6 steps to creating a Social Media Strategy
6 steps to creating a Social Media Strategy6 steps to creating a Social Media Strategy
6 steps to creating a Social Media Strategy
 
Purple Go: 500 Demo Day Batch 23
Purple Go: 500 Demo Day Batch 23Purple Go: 500 Demo Day Batch 23
Purple Go: 500 Demo Day Batch 23
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is Real
 
What happens online every 60 seconds
What happens online every 60 seconds What happens online every 60 seconds
What happens online every 60 seconds
 

Semelhante a Hooked: How to Build Habit-Forming Products

Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overviewfrog
 
Innovative Outreach Tactics
Innovative Outreach TacticsInnovative Outreach Tactics
Innovative Outreach TacticsMichael Chidzey
 
Brigitte-Perreault magazine-december-2014
Brigitte-Perreault magazine-december-2014Brigitte-Perreault magazine-december-2014
Brigitte-Perreault magazine-december-2014United States
 
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham BelgiumSocial media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham BelgiumOutsource Communications
 
P&G presentation Pauline Manos
P&G presentation Pauline Manos P&G presentation Pauline Manos
P&G presentation Pauline Manos MWG verbindt media
 
The Heart of Leadership™ with Swapnil
The Heart of Leadership™ with SwapnilThe Heart of Leadership™ with Swapnil
The Heart of Leadership™ with SwapnilLivemad Foundation
 
Nathalie Nahai - The psychology of persuasive content for "boring" industries...
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai - The psychology of persuasive content for "boring" industries...
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai
 
Design for a 24-Hour Experience (Jon Setzen)
Design for a 24-Hour Experience (Jon Setzen)Design for a 24-Hour Experience (Jon Setzen)
Design for a 24-Hour Experience (Jon Setzen)Future Insights
 
14 Social Media and Digital Marketing techniques to enhance Medical Tourism ...
14 Social Media and Digital Marketing techniques to enhance Medical Tourism� ...14 Social Media and Digital Marketing techniques to enhance Medical Tourism� ...
14 Social Media and Digital Marketing techniques to enhance Medical Tourism ...Sorav Jain
 
Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Com...
Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Com...Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Com...
Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Com...Accomplishing More With Less
 
Reimagining Your Workforce as Agents of Change
Reimagining Your Workforce as Agents of Change Reimagining Your Workforce as Agents of Change
Reimagining Your Workforce as Agents of Change Sustainable Brands
 
Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content Nathalie Nahai
 
How to make work-life balance work
How to make work-life balance workHow to make work-life balance work
How to make work-life balance workTED Talks
 
Rory O'Neill Social Media Portfolio
Rory O'Neill Social Media PortfolioRory O'Neill Social Media Portfolio
Rory O'Neill Social Media PortfolioRory O'Neill
 
Nathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai
 
Seek #DIGNC Digital Non-Conference Conversation starter
Seek #DIGNC Digital Non-Conference Conversation starterSeek #DIGNC Digital Non-Conference Conversation starter
Seek #DIGNC Digital Non-Conference Conversation starterSEEK Company
 
New World of Work | Rosan Gompers | SITEEMEA2012 juni 2012
New World of Work | Rosan Gompers | SITEEMEA2012 juni 2012New World of Work | Rosan Gompers | SITEEMEA2012 juni 2012
New World of Work | Rosan Gompers | SITEEMEA2012 juni 2012Rosan Gompers
 
Consumers buy on autopilot. What does this mean for your brand? A New Market...
Consumers buy on autopilot.  What does this mean for your brand? A New Market...Consumers buy on autopilot.  What does this mean for your brand? A New Market...
Consumers buy on autopilot. What does this mean for your brand? A New Market...BrandHook
 

Semelhante a Hooked: How to Build Habit-Forming Products (20)

Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overview
 
Innovative Outreach Tactics
Innovative Outreach TacticsInnovative Outreach Tactics
Innovative Outreach Tactics
 
Brigitte-Perreault magazine-december-2014
Brigitte-Perreault magazine-december-2014Brigitte-Perreault magazine-december-2014
Brigitte-Perreault magazine-december-2014
 
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham BelgiumSocial media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
 
P&G presentation Pauline Manos
P&G presentation Pauline Manos P&G presentation Pauline Manos
P&G presentation Pauline Manos
 
The Heart of Leadership™ with Swapnil
The Heart of Leadership™ with SwapnilThe Heart of Leadership™ with Swapnil
The Heart of Leadership™ with Swapnil
 
Nathalie Nahai - The psychology of persuasive content for "boring" industries...
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai - The psychology of persuasive content for "boring" industries...
Nathalie Nahai - The psychology of persuasive content for "boring" industries...
 
Design for a 24-Hour Experience (Jon Setzen)
Design for a 24-Hour Experience (Jon Setzen)Design for a 24-Hour Experience (Jon Setzen)
Design for a 24-Hour Experience (Jon Setzen)
 
14 Social Media and Digital Marketing techniques to enhance Medical Tourism ...
14 Social Media and Digital Marketing techniques to enhance Medical Tourism� ...14 Social Media and Digital Marketing techniques to enhance Medical Tourism� ...
14 Social Media and Digital Marketing techniques to enhance Medical Tourism ...
 
Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Com...
Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Com...Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Com...
Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Com...
 
Reimagining Your Workforce as Agents of Change
Reimagining Your Workforce as Agents of Change Reimagining Your Workforce as Agents of Change
Reimagining Your Workforce as Agents of Change
 
Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content
 
How to make work-life balance work
How to make work-life balance workHow to make work-life balance work
How to make work-life balance work
 
Rory O'Neill Social Media Portfolio
Rory O'Neill Social Media PortfolioRory O'Neill Social Media Portfolio
Rory O'Neill Social Media Portfolio
 
Truth about Youth - Andi Whitwham
Truth about Youth - Andi WhitwhamTruth about Youth - Andi Whitwham
Truth about Youth - Andi Whitwham
 
Nathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasion
 
Information and knowledge
Information and knowledgeInformation and knowledge
Information and knowledge
 
Seek #DIGNC Digital Non-Conference Conversation starter
Seek #DIGNC Digital Non-Conference Conversation starterSeek #DIGNC Digital Non-Conference Conversation starter
Seek #DIGNC Digital Non-Conference Conversation starter
 
New World of Work | Rosan Gompers | SITEEMEA2012 juni 2012
New World of Work | Rosan Gompers | SITEEMEA2012 juni 2012New World of Work | Rosan Gompers | SITEEMEA2012 juni 2012
New World of Work | Rosan Gompers | SITEEMEA2012 juni 2012
 
Consumers buy on autopilot. What does this mean for your brand? A New Market...
Consumers buy on autopilot.  What does this mean for your brand? A New Market...Consumers buy on autopilot.  What does this mean for your brand? A New Market...
Consumers buy on autopilot. What does this mean for your brand? A New Market...
 

Mais de Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersKissmetrics on SlideShare
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce SiteKissmetrics on SlideShare
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceKissmetrics on SlideShare
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Kissmetrics on SlideShare
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsKissmetrics on SlideShare
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics on SlideShare
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingKissmetrics on SlideShare
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingKissmetrics on SlideShare
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
 

Mais de Kissmetrics on SlideShare (20)

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerce
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
 
How to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email Onboarding
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social World
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
 

Último

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 

Último (20)

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 

Hooked: How to Build Habit-Forming Products