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Wifi Logins:
Social Media
  twitter
Facebook               chamber1
       chats
  Fan Page
                 password: lancaster554
    LinkedIn                or
networking
 QR codes              chamber2
Webinars
     Blogs       password: 5546611234
Delicious
   bookmarking
tweets
To prepare for this session, please access your smart
      phone’s application store and download a free QR
Social Media               Reader.
  twitter
  Kaywa
Facebook           BeeTagg          Qrafter        Bakodo
   Reader
      chats
  Fan Page
   LinkedIn
   QRReader          i-nigma      TapReader      ATTScan
networking                                         ner
 QR codesDroid
      QR
Webinars you have a QR Reader
   Once
     Blogs
   loaded on your smart phone
Delicious code to test if it is
   scan this
   bookmarking
    functioning correctly.
tweets
Social Media
  twitter              Social Media
Facebook
       chats            Strategies
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious        Dr. Kella Price, SPHR, CPLP
   bookmarking            @kellaprice
tweets            drkellabprice@gmail.com
Who is “live tweeting this
presentation?
                                     #AVchamber
Social Media
  twitter                    During this collaborative
Facebook                     session, please feel free to
       chats                 Tweet your;
  Fan Page                      •Ideas
    LinkedIn                    •Tips
networking                      •Tricks
 QR codes                       •Discoveries
Webinars                        •Ah Ha! Moments
     Blogs                   So that everyone can benefit!
Delicious                    •Other useful hashtags:
   bookmarking               #socialmedia
tweets
                                                             4
What do you want to take from this
                       session?#Avchamber
Social Media
  twitter
                                             k Slide
                 Use Presentation Mode to view, Click this header to give mouse control back to
Facebook         PowerPoint, change slide, etc. Check the “alternate format” to see more tweets!

       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Did you know…
Social Media
  twitter
Facebook         • Youtube video :
       chats       http://bit.ly/JwiNhz
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                          6
How does the technology
Social Media          impact YOU?
  twitter        • More peer-to-peer collaboration
Facebook
       chats     • Better knowledge transfer
  Fan Page       • Real-time activities and
    LinkedIn
networking         information
 QR codes        • Low skills required to use
Webinars
     Blogs       • Low cost to implement
Delicious
   bookmarking   • Increase training
tweets             opportunities/modalities
                                                 7
Social Networking
Social Media
  twitter
Facebook         • Expand network
       chats     • Learn and discuss in brief
  Fan Page
                   format
    LinkedIn
networking       • Fast, real-time
 QR codes
Webinars         • Twitter
     Blogs
                 • LinkedIn
Delicious
   bookmarking   • Facebook
tweets
                                                8
Social Media
  twitter
Facebook                 BUILD YOUR
       chats
  Fan Page                   BRAND
    LinkedIn
networking                by building a
 QR codes
Webinars
                          PERSONAL
     Blogs
Delicious
                         CONNECTION
   bookmarking
tweets           Tweet me!
                 @kellaprice              9
                 #AVchamber
                 #socialmedia
Twitter for Trainers
Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                        10
How do I get started?
Social Media
  twitter        • Set up your account – recognizable name
Facebook               • @kellaprice
       chats           • @LnDDave @HRBlogger
  Fan Page
                 • Brand yourself
    LinkedIn
networking          – 1 line “bio”
 QR codes           – Website address
Webinars            – Actual location
     Blogs
                    – Use a picture
Delicious
   bookmarking   • Customize background
tweets
                                                             11
Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                 12
Twitter networking intro (name,role,company, your
                 biggest accomplishment this week) #AVchamber

Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
What should I tweet?
Social Media
  twitter        • Images             •   Valuable
Facebook         • Videos                 resources
        chats
  Fan Page       • Blog Post          •   News
    LinkedIn         use Twitterfeed:•
Video on how to Updates –                 Responses
networking          Twitterfeed       •
http://bit.ly/Twitfeedtut                 Announcements
  QR codes          (twitterfeed.com)
Webinars                              •   Ask Questions
                 • Interesting
      Blogs
Delicious           Comments,
   bookmarking      inspirational
tweets              thoughts
What should I tweet?
Social Media
  twitter        • Images              • Valuable
Facebook         • Videos                resources
       chats
  Fan Page       • Blog Post           • News
    LinkedIn       Updates –           • Responses
networking         Twitterfeed         • Announcements
 QR codes          (twitterfeed.com)
Webinars                               • Ask Questions
                 • Interesting
     Blogs
Delicious          Comments,
   bookmarking     inspirational
tweets             thoughts
Creating a Tweet in 140
                                  characters…or less
Social Media
    twitter
   As the economy falters in mid
                                      StepStep 1: shorten link
                                            5:
                                            4:
                                            3: Add hashtags that do
                                            2: Remove unnecessary
                                                         vowels
                                                         words where
   2011 amid market volatility and
Facebook reports, U.S.
   mixed labor                        not impact meaning
                                      possible, of, the) and
                                      words (a, change “to” to “2”
   employee confidence related to
         chats                             http://bit.ly/nvoZN6
                                      2Q 2001 U.S. employee
                                      unnecessary spaces, like after
   pay raises, job security and the
  Fan market fell to levels last
   job Page                           U.S. employee confidence
                                      confidence relatd 2pay
                                      2Q 2001 U.S. employee
                                      commas and periods. raises,
     LinkedIn
   seen during the height of the      job security&job markt raises,
                                      confidence relatd 2pay fell
                                      related to pay raises, job
networking recession, according
   2008-09                            2levels of 2008-09.
                                      job security&job in mid-
                                      security&job market fell to
                                      Economy falters markt fell levels
   to the second-quarter 2011
  QR codesEmployment Confidence Survey according to 2Q
   Glassdoor
                                      http://bit.ly/nvoZN6
                                      2levels of employee confidence
                                      of 2008-09,
                                      2011:U.S. 2008-09. #economy
   .
Webinars
                                      #HR #SHRM
                                      http://bit.ly/nvoZN6
                                      2011. http://bit.ly/nvoZN6
                                      related to pay raises, job
                                      security and job market fell to
   http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confide
       Blogs
                                      Now the tweet is exactly 140
                                      levels last seen during height of
Delicious                             characters!
                                      2008-09 recession, according to
   bookmarking
tweets
                                       second-quarter 2011 Glassdoor
                                      Employment Confidence
                                                                        16
                                      Survey.
Find your followers…
Social Media
  twitter
                 • Send invites to your email or
Facebook
       chats       contact list
  Fan Page       • Find them on Twitter
    LinkedIn
networking       • Think potential clients as well as
 QR codes          existing ones
Webinars
     Blogs       • Colleagues
Delicious        • Use hashtags (#AVChamber)
   bookmarking
tweets
                                                    17
Interacting with your
Social Media                 followers…
  twitter
Facebook         •   Sphere of influence
       chats     •   Tweet
  Fan Page
    LinkedIn     •   Retweet (RT)
networking
                 •   Replies (@kellaprice)
 QR codes
Webinars         •   Hashtag (#socialmedia)
     Blogs
Delicious        •   Direct message
   bookmarking
tweets
                                                18
Find your followers…
Social Media
  twitter
Facebook
            chats
   Fan Page
      LinkedIn
networking
  QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                                                    19
Source: http://searchengineland.com/images/sphere-of-
influence.gif
Social Media
  twitter
Facebook
               chats
    Fan Page
        LinkedIn
networking
   QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                     20

Source:
http://socialreflexion.com/img/inf
ographics/infographic-ex-4-
Follow other experts #FF

Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                            21
Use synchronous posting tool
Social Media
  twitter
                 • Hootsuite, Tweetdeck
Facebook
       chats     • Link accounts to facilitate
  Fan Page         updates
    LinkedIn
networking       • Microblogging increases visibiilty
 QR codes          – Include links, video snippets
Webinars
     Blogs       • Keep pages active and change
Delicious          them often
   bookmarking
tweets
                                                     22
Link Shortener
Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                  23
Link Shortener Analytics
Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                            24
Lists
Social Media
  twitter
Facebook
       chats
 •Fan Page
    Facilitates communicating targeted
    LinkedIn
    messages
networking
 • Filter method
  QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                         25
Paper.li
Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Social Media
  twitter
Facebook            The Most Complete Twitter
       chats
  Fan Page           Application List Available
    LinkedIn
networking
 QR codes        http://bit.ly/JbSvLS
Webinars
     Blogs
Delicious
   bookmarking
tweets
Why Linkedin?
Social Media
   twitter
• Connections
Facebook profile
• Showcase
• Add chats
       credibility/reputation
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets

                                        28
Profile
Social Media
  twitter        •   Headshot
Facebook
       chats     •   Headline
  Fan Page       •   Location
    LinkedIn
networking       •   Industry
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Profile Basics
Social Media
  twitter        •   Summary
Facebook         •   Experience
       chats     •   Languages
  Fan Page       •   Skills and Expertise
    LinkedIn     •   Education
networking       •   Websites
 QR codes        •   Interests
Webinars         •   Groups
     Blogs       •   Honors and Awards
                 •   Contact for…
Delicious
   bookmarking
tweets
Profile Basics
Social Media
  twitter        •   Summary
Facebook         •   Experience
       chats     •   Languages
  Fan Page       •   Skills and Expertise
    LinkedIn     •   Education
networking       •   Websites
 QR codes        •   Interests
Webinars         •   Groups
     Blogs       •   Honors and Awards
                 •   Contact for…
Delicious
   bookmarking
tweets
Profile Basics
Social Media
  twitter        •   Summary
Facebook         •   Experience
       chats     •   Languages
  Fan Page       •   Skills and Expertise
    LinkedIn     •   Education
networking       •   Websites
 QR codes        •   Interests
Webinars         •   Groups
     Blogs       •   Honors and Awards
                 •   Contact for…
Delicious
   bookmarking
tweets
Profile Basics
Social Media
  twitter        DO:              DON’T:
Facebook         • Show results   • Exclude job
       chats     • Be specific      experiences
  Fan Page       • Keep           • Exaggerate or
    LinkedIn       updated          be dishonest
networking       • List blogs,
 QR codes          Facebook,
Webinars           company
     Blogs         website
Delicious        • Get
                   recommend
   bookmarking
                   ations
tweets
Add Connections
Social Media
  twitter        • Search Options
Facebook           – Email address book
       chats
                   – Company Name
  Fan Page
                   – Dump your address
    LinkedIn         book
networking
                   – Advanced Search
 QR codes
Webinars         • Invitations and
     Blogs
                   contact settings
Delicious
   bookmarking
tweets

                                          34
Add Connections
Social Media
  twitter        • Search Options
Facebook           –   Email address book
       chats
                   –   Colleagues
  Fan Page
                   –   Alumni
    LinkedIn
networking         –   People you may know
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets

                                             35
Search for Connections
Social Media
  twitter        • People
Facebook
       chats
                 • Company
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets

                                      36
Managing
Social Media
                 •
                      Connections
  twitter          New colleagues
Facebook         • Contacts from suppliers
       chats     • People you meet at professional
  Fan Page         events
    LinkedIn     • Alumni
networking       • New contacts added by your current
 QR codes          contacts
Webinars         • Stay in touch
     Blogs
                 • Search for new contacts periodically
Delicious
   bookmarking
                 • Provide mutually beneficial
tweets             connections for others
Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Recommendations
Social Media
  twitter
Facebook            • Boost reputation
       chats        • Complete your profile
  Fan Page          • Can repurpose
                      recommendations
    LinkedIn
networking
                    • Best if not reciprocal
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Alert!
Social Media
  twitter
Facebook         • Professional
       chats
                 • Updated
  Fan Page
    LinkedIn     • Active
networking       • Establish rapport with
 QR codes          connections
Webinars
     Blogs       • Don’t be a leech
Delicious
   bookmarking
tweets

                                            40
Groups
Social Media
  twitter        • Find groups – think clients, not just
Facebook           colleagues
       chats
  Fan Page       • “Groups you may like”
    LinkedIn
networking
                 •   Participate regularly in discussions
 QR codes
Webinars         •   Use job boards
     Blogs
                 •   Invite others to job
Delicious
   bookmarking   •   Ask and answer questions
tweets
Job search
Social Media
  twitter
                 • Look at group job and job
Facebook
       chats       discussion boards
  Fan Page       • Conduct a “search”
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Applications
Social Media
  twitter
                 •   Twitter
Facebook
       chats     •   Polls
  Fan Page
                 •   BlogLink or WordPress
    LinkedIn
networking       •   Slideshare presentations
 QR codes
Webinars         •   My Travel
     Blogs
                 •   Events
Delicious
   bookmarking   •   Portfolio
tweets
Overlapping social platforms
Social Media
  twitter
Facebook         • Facebook
       chats     • Twitter
  Fan Page
    LinkedIn     • Blogs/website
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Promote
Social Media
  twitter
                 • URL to profile in comments from
Facebook
       chats       websites
  Fan Page       • URL on Twitter
    LinkedIn
networking       • Share with other networks
 QR codes        • Make part of bio
Webinars
     Blogs       • Add to email signature
Delicious
   bookmarking
tweets
LinkedIn Groups
Social Media
  twitter
Facebook         • Create your own group (ASTD
       chats       Atlanta)
  Fan Page         – Add websites
    LinkedIn
networking         – Upload contacts
 QR codes          – Use to create discussion, job
Webinars             board, etc.
     Blogs
Delicious          – Open or closed?
   bookmarking
tweets
                                                     46
Check the Backchannel
Social Media       PowerPoint Twitter
  twitter
Facebook            Feedback Slide
                  Use Presentation Mode to view, Click this header to give mouse control
       chats     back to PowerPoint, change slide, etc. Check the “alternate format” to see
  Fan Page                                    more tweets!

    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Social Media
                 Facebook
  twitter
Facebook
       chats             Facebook
  Fan Page
    LinkedIn
                        Users by Age
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Facebook
Social Media
  twitter        • Create your business “fan” page
Facebook            – Can send messages directly to your
       chats          fans
  Fan Page
                    – YouTube video box, content info,
    LinkedIn          photos,blog
networking
                    – Post photos from meetings
 QR codes
Webinars            – Send “invites”
     Blogs          – Upload Notes (press releases)
Delicious           – https://www.facebook.com/PriceConsulting
   bookmarking
tweets
                                                                 49
Social Media
  twitter
Facebook
      chats       Facebook
 Fan Page
   • Create your business “fan” page
    LinkedIn
        –
networkingCan send messages directly to your fans
  QR codes
        – YouTube video box, content info, photos,blog
Webinars
        – Post photos from meetings
      Blogs
Delicious
        – Send “invites”
   bookmarking
tweets – Upload Notes (press releases)

                                                         50
Elements of a
Social Media       successful Fan page
  twitter
Facebook         • Network w/ other platforms
       chats       (links)
  Fan Page
                 • Offer information VALUED by
    LinkedIn
networking         others
 QR codes        • Create contests that include
Webinars
     Blogs         participation
Delicious        • Keep pages active
   bookmarking
tweets
                                                  51
Blogging
Social Media
  twitter
                 • Publish ideas or discussion
Facebook
       chats       – Write regularly
  Fan Page       • Most often linked to website
    LinkedIn     • Youtube
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                                  52
Tagging and Bookmarks
Social Media
  twitter
                 • Learn from others, share
Facebook
       chats
                   bookmarks
  Fan Page       • Long-term reference
    LinkedIn     • Can be public or to a specific group
networking
 QR codes        • Use links and tags to describe
Webinars         • Reddit, technorati, delicious
     Blogs
                 • http://www.delicious.com/stacks/kellaprice
Delicious
   bookmarking
tweets
                                                                53
Generating QR Codes
Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                       54
Link Shortener
Social Media
  twitter
Facebook
       chats
  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                  55
What are your takeaways?
Social Media
                 #Avchamber
  twitter        Twitter Feedback                                 Slide
Facebook         Use Presentation Mode to view, Click this header to give mouse control
                 back to PowerPoint, change slide, etc. Check the “alternate format” to see
       chats     more tweets!

  Fan Page
    LinkedIn
networking
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
Thank you!
                  What are your questions?
Social Media
  twitter
                  Dr. Kella B. Price, SPHR, CPLP
Facebook
                 www.thepriceconsultinggroup.com
       chats
  Fan Page           drkellabprice@gmail.com
    LinkedIn                252.622.8119
networking            Price Consulting Group
 QR codes
Webinars
     Blogs
Delicious
   bookmarking
tweets
                                                   57

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Social media strategies slideshare version

  • 1. Wifi Logins: Social Media twitter Facebook chamber1 chats Fan Page password: lancaster554 LinkedIn or networking QR codes chamber2 Webinars Blogs password: 5546611234 Delicious bookmarking tweets
  • 2. To prepare for this session, please access your smart phone’s application store and download a free QR Social Media Reader. twitter Kaywa Facebook BeeTagg Qrafter Bakodo Reader chats Fan Page LinkedIn QRReader i-nigma TapReader ATTScan networking ner QR codesDroid QR Webinars you have a QR Reader Once Blogs loaded on your smart phone Delicious code to test if it is scan this bookmarking functioning correctly. tweets
  • 3. Social Media twitter Social Media Facebook chats Strategies Fan Page LinkedIn networking QR codes Webinars Blogs Delicious Dr. Kella Price, SPHR, CPLP bookmarking @kellaprice tweets drkellabprice@gmail.com
  • 4. Who is “live tweeting this presentation? #AVchamber Social Media twitter During this collaborative Facebook session, please feel free to chats Tweet your; Fan Page •Ideas LinkedIn •Tips networking •Tricks QR codes •Discoveries Webinars •Ah Ha! Moments Blogs So that everyone can benefit! Delicious •Other useful hashtags: bookmarking #socialmedia tweets 4
  • 5. What do you want to take from this session?#Avchamber Social Media twitter k Slide Use Presentation Mode to view, Click this header to give mouse control back to Facebook PowerPoint, change slide, etc. Check the “alternate format” to see more tweets! chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 6. Did you know… Social Media twitter Facebook • Youtube video : chats http://bit.ly/JwiNhz Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 6
  • 7. How does the technology Social Media impact YOU? twitter • More peer-to-peer collaboration Facebook chats • Better knowledge transfer Fan Page • Real-time activities and LinkedIn networking information QR codes • Low skills required to use Webinars Blogs • Low cost to implement Delicious bookmarking • Increase training tweets opportunities/modalities 7
  • 8. Social Networking Social Media twitter Facebook • Expand network chats • Learn and discuss in brief Fan Page format LinkedIn networking • Fast, real-time QR codes Webinars • Twitter Blogs • LinkedIn Delicious bookmarking • Facebook tweets 8
  • 9. Social Media twitter Facebook BUILD YOUR chats Fan Page BRAND LinkedIn networking by building a QR codes Webinars PERSONAL Blogs Delicious CONNECTION bookmarking tweets Tweet me! @kellaprice 9 #AVchamber #socialmedia
  • 10. Twitter for Trainers Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 10
  • 11. How do I get started? Social Media twitter • Set up your account – recognizable name Facebook • @kellaprice chats • @LnDDave @HRBlogger Fan Page • Brand yourself LinkedIn networking – 1 line “bio” QR codes – Website address Webinars – Actual location Blogs – Use a picture Delicious bookmarking • Customize background tweets 11
  • 12. Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 12
  • 13. Twitter networking intro (name,role,company, your biggest accomplishment this week) #AVchamber Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 14. What should I tweet? Social Media twitter • Images • Valuable Facebook • Videos resources chats Fan Page • Blog Post • News LinkedIn use Twitterfeed:• Video on how to Updates – Responses networking Twitterfeed • http://bit.ly/Twitfeedtut Announcements QR codes (twitterfeed.com) Webinars • Ask Questions • Interesting Blogs Delicious Comments, bookmarking inspirational tweets thoughts
  • 15. What should I tweet? Social Media twitter • Images • Valuable Facebook • Videos resources chats Fan Page • Blog Post • News LinkedIn Updates – • Responses networking Twitterfeed • Announcements QR codes (twitterfeed.com) Webinars • Ask Questions • Interesting Blogs Delicious Comments, bookmarking inspirational tweets thoughts
  • 16. Creating a Tweet in 140 characters…or less Social Media twitter As the economy falters in mid StepStep 1: shorten link 5: 4: 3: Add hashtags that do 2: Remove unnecessary vowels words where 2011 amid market volatility and Facebook reports, U.S. mixed labor not impact meaning possible, of, the) and words (a, change “to” to “2” employee confidence related to chats http://bit.ly/nvoZN6 2Q 2001 U.S. employee unnecessary spaces, like after pay raises, job security and the Fan market fell to levels last job Page U.S. employee confidence confidence relatd 2pay 2Q 2001 U.S. employee commas and periods. raises, LinkedIn seen during the height of the job security&job markt raises, confidence relatd 2pay fell related to pay raises, job networking recession, according 2008-09 2levels of 2008-09. job security&job in mid- security&job market fell to Economy falters markt fell levels to the second-quarter 2011 QR codesEmployment Confidence Survey according to 2Q Glassdoor http://bit.ly/nvoZN6 2levels of employee confidence of 2008-09, 2011:U.S. 2008-09. #economy . Webinars #HR #SHRM http://bit.ly/nvoZN6 2011. http://bit.ly/nvoZN6 related to pay raises, job security and job market fell to http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confide Blogs Now the tweet is exactly 140 levels last seen during height of Delicious characters! 2008-09 recession, according to bookmarking tweets second-quarter 2011 Glassdoor Employment Confidence 16 Survey.
  • 17. Find your followers… Social Media twitter • Send invites to your email or Facebook chats contact list Fan Page • Find them on Twitter LinkedIn networking • Think potential clients as well as QR codes existing ones Webinars Blogs • Colleagues Delicious • Use hashtags (#AVChamber) bookmarking tweets 17
  • 18. Interacting with your Social Media followers… twitter Facebook • Sphere of influence chats • Tweet Fan Page LinkedIn • Retweet (RT) networking • Replies (@kellaprice) QR codes Webinars • Hashtag (#socialmedia) Blogs Delicious • Direct message bookmarking tweets 18
  • 19. Find your followers… Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 19 Source: http://searchengineland.com/images/sphere-of- influence.gif
  • 20. Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 20 Source: http://socialreflexion.com/img/inf ographics/infographic-ex-4-
  • 21. Follow other experts #FF Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 21
  • 22. Use synchronous posting tool Social Media twitter • Hootsuite, Tweetdeck Facebook chats • Link accounts to facilitate Fan Page updates LinkedIn networking • Microblogging increases visibiilty QR codes – Include links, video snippets Webinars Blogs • Keep pages active and change Delicious them often bookmarking tweets 22
  • 23. Link Shortener Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 23
  • 24. Link Shortener Analytics Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 24
  • 25. Lists Social Media twitter Facebook chats •Fan Page Facilitates communicating targeted LinkedIn messages networking • Filter method QR codes Webinars Blogs Delicious bookmarking tweets 25
  • 26. Paper.li Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 27. Social Media twitter Facebook The Most Complete Twitter chats Fan Page Application List Available LinkedIn networking QR codes http://bit.ly/JbSvLS Webinars Blogs Delicious bookmarking tweets
  • 28. Why Linkedin? Social Media twitter • Connections Facebook profile • Showcase • Add chats credibility/reputation Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 28
  • 29. Profile Social Media twitter • Headshot Facebook chats • Headline Fan Page • Location LinkedIn networking • Industry QR codes Webinars Blogs Delicious bookmarking tweets
  • 30. Profile Basics Social Media twitter • Summary Facebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Education networking • Websites QR codes • Interests Webinars • Groups Blogs • Honors and Awards • Contact for… Delicious bookmarking tweets
  • 31. Profile Basics Social Media twitter • Summary Facebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Education networking • Websites QR codes • Interests Webinars • Groups Blogs • Honors and Awards • Contact for… Delicious bookmarking tweets
  • 32. Profile Basics Social Media twitter • Summary Facebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Education networking • Websites QR codes • Interests Webinars • Groups Blogs • Honors and Awards • Contact for… Delicious bookmarking tweets
  • 33. Profile Basics Social Media twitter DO: DON’T: Facebook • Show results • Exclude job chats • Be specific experiences Fan Page • Keep • Exaggerate or LinkedIn updated be dishonest networking • List blogs, QR codes Facebook, Webinars company Blogs website Delicious • Get recommend bookmarking ations tweets
  • 34. Add Connections Social Media twitter • Search Options Facebook – Email address book chats – Company Name Fan Page – Dump your address LinkedIn book networking – Advanced Search QR codes Webinars • Invitations and Blogs contact settings Delicious bookmarking tweets 34
  • 35. Add Connections Social Media twitter • Search Options Facebook – Email address book chats – Colleagues Fan Page – Alumni LinkedIn networking – People you may know QR codes Webinars Blogs Delicious bookmarking tweets 35
  • 36. Search for Connections Social Media twitter • People Facebook chats • Company Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 36
  • 37. Managing Social Media • Connections twitter New colleagues Facebook • Contacts from suppliers chats • People you meet at professional Fan Page events LinkedIn • Alumni networking • New contacts added by your current QR codes contacts Webinars • Stay in touch Blogs • Search for new contacts periodically Delicious bookmarking • Provide mutually beneficial tweets connections for others
  • 38. Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 39. Recommendations Social Media twitter Facebook • Boost reputation chats • Complete your profile Fan Page • Can repurpose recommendations LinkedIn networking • Best if not reciprocal QR codes Webinars Blogs Delicious bookmarking tweets
  • 40. Alert! Social Media twitter Facebook • Professional chats • Updated Fan Page LinkedIn • Active networking • Establish rapport with QR codes connections Webinars Blogs • Don’t be a leech Delicious bookmarking tweets 40
  • 41. Groups Social Media twitter • Find groups – think clients, not just Facebook colleagues chats Fan Page • “Groups you may like” LinkedIn networking • Participate regularly in discussions QR codes Webinars • Use job boards Blogs • Invite others to job Delicious bookmarking • Ask and answer questions tweets
  • 42. Job search Social Media twitter • Look at group job and job Facebook chats discussion boards Fan Page • Conduct a “search” LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 43. Applications Social Media twitter • Twitter Facebook chats • Polls Fan Page • BlogLink or WordPress LinkedIn networking • Slideshare presentations QR codes Webinars • My Travel Blogs • Events Delicious bookmarking • Portfolio tweets
  • 44. Overlapping social platforms Social Media twitter Facebook • Facebook chats • Twitter Fan Page LinkedIn • Blogs/website networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 45. Promote Social Media twitter • URL to profile in comments from Facebook chats websites Fan Page • URL on Twitter LinkedIn networking • Share with other networks QR codes • Make part of bio Webinars Blogs • Add to email signature Delicious bookmarking tweets
  • 46. LinkedIn Groups Social Media twitter Facebook • Create your own group (ASTD chats Atlanta) Fan Page – Add websites LinkedIn networking – Upload contacts QR codes – Use to create discussion, job Webinars board, etc. Blogs Delicious – Open or closed? bookmarking tweets 46
  • 47. Check the Backchannel Social Media PowerPoint Twitter twitter Facebook Feedback Slide Use Presentation Mode to view, Click this header to give mouse control chats back to PowerPoint, change slide, etc. Check the “alternate format” to see Fan Page more tweets! LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 48. Social Media Facebook twitter Facebook chats Facebook Fan Page LinkedIn Users by Age networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 49. Facebook Social Media twitter • Create your business “fan” page Facebook – Can send messages directly to your chats fans Fan Page – YouTube video box, content info, LinkedIn photos,blog networking – Post photos from meetings QR codes Webinars – Send “invites” Blogs – Upload Notes (press releases) Delicious – https://www.facebook.com/PriceConsulting bookmarking tweets 49
  • 50. Social Media twitter Facebook chats Facebook Fan Page • Create your business “fan” page LinkedIn – networkingCan send messages directly to your fans QR codes – YouTube video box, content info, photos,blog Webinars – Post photos from meetings Blogs Delicious – Send “invites” bookmarking tweets – Upload Notes (press releases) 50
  • 51. Elements of a Social Media successful Fan page twitter Facebook • Network w/ other platforms chats (links) Fan Page • Offer information VALUED by LinkedIn networking others QR codes • Create contests that include Webinars Blogs participation Delicious • Keep pages active bookmarking tweets 51
  • 52. Blogging Social Media twitter • Publish ideas or discussion Facebook chats – Write regularly Fan Page • Most often linked to website LinkedIn • Youtube networking QR codes Webinars Blogs Delicious bookmarking tweets 52
  • 53. Tagging and Bookmarks Social Media twitter • Learn from others, share Facebook chats bookmarks Fan Page • Long-term reference LinkedIn • Can be public or to a specific group networking QR codes • Use links and tags to describe Webinars • Reddit, technorati, delicious Blogs • http://www.delicious.com/stacks/kellaprice Delicious bookmarking tweets 53
  • 54. Generating QR Codes Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 54
  • 55. Link Shortener Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 55
  • 56. What are your takeaways? Social Media #Avchamber twitter Twitter Feedback Slide Facebook Use Presentation Mode to view, Click this header to give mouse control back to PowerPoint, change slide, etc. Check the “alternate format” to see chats more tweets! Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
  • 57. Thank you! What are your questions? Social Media twitter Dr. Kella B. Price, SPHR, CPLP Facebook www.thepriceconsultinggroup.com chats Fan Page drkellabprice@gmail.com LinkedIn 252.622.8119 networking Price Consulting Group QR codes Webinars Blogs Delicious bookmarking tweets 57

Notas do Editor

  1. [twitter] Speaking @ 8:30 on #socialmedia. Join on Twitter to hear how to use more effectively! Hashtag for session: #astdlv [/twitter]
  2. [twitter] #socialmedia strategies starts now! Follow hashtag #avchamber to join in the discussion [/twitter] [twitter] Welcome to #socialmedia strategies. @kellaprice Bio: #socialmedia guru, HR diva, love tech, SPHR, CPLP, CEO Price Consulting. [/twitter]
  3. [twitter] other useful hashtags for session #socialmedia strategies: #TRAINING [/twitter]
  4. **Personal experiences – ASK audience [twitter] #socialmedia offrs bettr collaboration,knowledge transfr, in real-time,Low cost [/twitter]
  5. Building relationships with potential clients Creating personal connections with existing clients Staying informed http://twitter.com/#!/astdOC (@astdOC) [twitter] BUILD YOUR BRAND by building a PERSONAL CONNECTION [/twitter]
  6. [twitter] ow.ly/8sWD7 #Twitter for #Trainers #ASTD Infoline, available as hardcopy or download. [/twitter]
  7. Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links. See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting .   Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example: [twitter]Video on how to use Twitterfeed:http://bit.ly/ISycSC #twitter[/twitter]
  8. Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links. See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting .   Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
  9. Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
  10. [twitter]Hootsuite, Tweetdeck great synchronous posting tools #twittertrainer [/twitter]
  11. BIT.LY TINYURL.COM OWL.LY [twitter]bit.ly, tinyurl.com, owl.ly great link shorteners [/twitter]
  12. [twitter]Using lists can target your communications with specific groups #twitter[/twitter]
  13. Paper.li is an application that uses your Twitter data to create a newspaper based on the information tweeted by you, and people you follow, as well as hashtags that you designate. The best part is that it is all automated, so once you set it up, paper.li will generate a daily newspaper. It will provide a link to post on your social networking sites so that you can share the newspaper with other people. The benefit of creating and sharing it with others is that it will give your followers a highlight of information, and will recognize “Top stories”. This will call attention to that Twitter user—and they will like the attention. This is what the Twitter post would look like: Read HR and Training News top stories via @ mwbuckingham @ seqrpay @ shelrm @ astdatl_corpsig @ Ginaschreck http://t.co/1WaW8qb #training #HR The process is very easy. First, select up to five content streams. The content streams can be single Twitter users, you and the people that you follow, a Twitter list, a Twitter hashtag, a keyword on Twitter, or a keyword on Facebook. Then, you select the language for your paper. Paper.li will then filter the content to only use that language. Once the paper is set up, you will receive notification daily in your email with a link to the paper. You can review it, and then send it out via a Tweet.
  14. [twitter]The Most Complete #Twitter Application List Available http://bit.ly/JbSvLS[/twitter]
  15. [twitter] Fill out your #LinkedIn profile completely [/twitter]
  16. [twitter] #linkedin profile should link to other networks [/twitter] [twitter] #linkedin profile should have recommendations. Who can u ask? [/twitter]
  17. [twitter] Use Add connections tool to find people from your previous school or job #linkedin [/twitter]
  18. [twitter] Nobody likes a leech on #LinkedIn. Offer freely without asking for anything. [/twitter]
  19. [twitter] Participate in #linkedin groups for visibility – ask questions and answer discussion [/twitter]
  20. Use Table of Contents to discuss content
  21. [twitter] #facebook is effective for business if you keep it professional [/twitter]
  22. [twitter] #Facebook Fan pages should be kept active. Post regularly. [/twitter]
  23. [twitter] Consider a #facebook contest to stimulate Fan page visits and comments [/twitter]
  24. [twitter] #blogging is a great way to showcase ur expertise #youtube [/twitter]
  25. [twitter] Check out valuable resources on #Twitter compiled by @kellaprice http://ow.ly/aL1Vl [/twitter] [twitter] Use #bookmarks to share resources in #training sessions [/twitter]
  26. [twitter] #QRCodes improve conversion rate (user completed call2action). [/twitter] [twitter] Try qrcode.kaywa.com to create #qrcodes[/twitter]
  27. BIT.LY TINYURL.COM OWL.LY
  28. [twitter] Do you have any questions about #socialmedia? [/twitter] [twitter] Thanks for participating in Harnessing #socialmedia. Keep the conversation going! [/twitter]