Have you noticed lately that your followers aren't seeing your content in the newsfeeds? Or what if you don't have many followers to distribute your content to? Social media advertising has come a long way in the last few years with targeting capabilities that will blow your mind. You can now make your content magically appear in your target audience's newsfeeds based on their email addresses, phone numbers and recent visits to your website or specific web pages. Better yet, it's really not expensive at all when you compare social media advertising to other forms of traditional advertising. In this presentation, you will learn: * Why organic reach has fallen * How social media is keeping it social * Relevance Score * Facebook and Twitter advertising training resources * Targeting capabilities * How Retargeting works Enjoy!

1. It’s Pay to Play Time
in Social Media

2. Organic Reach
Is Being Crowded Out

4. Networks are trying to make
money.

7. Social media is trying to keep
it social.

10. Ads must be relevant.

11. Relevance Score
Relevance, not quality.
Decent Design + Perfect Audience
Targeting = High Relevance Score
Low Relevance Score = Higher Ad
Costs

20. Targeting
Follower Targeting
Lookalike Audience Targeting
Interest Targeting
Keyword Targeting
Geo Targeting
Device Targeting

24. Retargeting
Lists
Website Visits
App Downloads

26. Resources
4 Strategies to Improve Your Facebook Ads Relevance Score
Facebook Blueprint
Facebook Custom Audiences
Twitter for Business
Twitter Tailored Audiences