You’re not a social media newbie. You tweet people, you post on Facebook, and you finally have a LinkedIn profile. Hey, maybe you even pin and tumble. What’s next? This presentation aims to give practical tips on how to use social media platforms to enhance your personal branding, find valuable job leads, and ultimately land your next gig.

1. USING
social media
TO FIND YOUR
NEXT JOB
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2. AGENDA
> Why social media?
> What is social media?
> “Basic” best practices
> reative ideas on using social
C
media
QA
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3. A LITTLE INTRO
Recovering workaholic
Total keener
Wannabe-blogger
New Toastmaster
@kcclaveria
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4. Raise your
hands!

5. Why social media?
98% of recruiters are on social media
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97% used LinkedIn
51% used Facebook
49% used Twitter
Source: Techvibes.com
mployers use social media sites to learn the truth about job
E
seekers
74% checked LinkedIn
23% checked Facebook
3% checkedTwitter.
Source: Truth Dive citing a Nuage Software study
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6. Why social media?
Source: Emarketer.com
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7. SOCIAL MEDIA
ny online tool that allows users to share content (links,
a
photos, etc) and directly interact w/ each other
Networking sites Microblogs
Facebook Twitter
LinkedIn Tumblr
Instagram
QA sites Blogs
Quora WordPress
Forums Blogger

8. THE BASICS:
Establish your online brand.
Use consistent, appropriate user names when opening
accounts.
Use your real name.
Fill out your profile and use a professional photo.
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9. THE BASICS:
Establish your online brand.
Share relevant, interesting and unique content (with the
right keywords).
Control your brand; think before you tweet.
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10. Some “advanced” tactics...

11. 1. Follow potential employers.
ollow your ‘target’ companies and add them
F
to a dedicated Twitter list or Facebook “Interest
List”
lso, follow key people (e.g. HR managers,
A
potential bosses, etc. ) and add them to private
lists
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13. 2. Find job leads and other
professionals on Hootsuite.
se Hootsuite’s geo-location search to monitor
U
tweets about new job openings
xamples of keywords to monitor: “hiring”,
E
“hiring marketing”, “looking for” and “#jobs”.
onitor conversations about industry and join
M
the discussion when appropriate.
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15. 3. Use keywords in your profile.
hink about what keywords recruiters and
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potential employers would use.
dd these keywords in your summary, description,
A
and even your name.
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17. 4. Find job leads on LinkedIn
*Groups*
inkedIn has a “Jobs” section, but people also
L
list openings on Groups.
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19. 5. Find relevant people to connect
with on LinkedIn.
se the “Connections” tab to find people who can
U
help you in your job search — e.g. professionals in
the same industry from your alumni.
lick “Add connections” to find professionals you
C
already know.
LWAYS customize your message when sending
A
an invite to connect on LinkedIn.
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21. 6. Gain more insights by following
LinkedIn company pages.
heck out a company’s LinkedIn page to get infor-
C
mation about their company, products/services
they offer, and key people (e.g. HR Manager)
Click “Careers” to find potential people to connect
with or leads for informational interviews.
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24. 7. Allow people to view your profile on
LinkedIn.
urn on your public profile and customize your
T
URL.
llow people to see your complete profile when
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you view theirs.
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28. 8. reate a Slideshare
C
presentation of your best work.
ollect your best work and present them as a
C
presentation on Slideshare.
ou can also upload presentations from school or
Y
extra curricular projects.
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29. Source: slideshare.net/amberturnau
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30. 9. Use Pinterest to create a visual
portfolio.
reate a board with your best work, resumé, etc.
C
on’t just pin items; provide context by adding a
D
short description.
his is also a good way to remember your top
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accomplishments from previous projects.
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31. Source: http://pinterest.com/apdolan/my-resume-digital-portfolio/
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32. 10. Blog or guest blog.
riting blog posts shows that you are an expert —
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someone they’d want to hire.
f you can’t manage your own blog, consider
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approaching established blogs for guest post
opportunities.
FU examples: OLC (Career Services + Volunteer
S
Services,), Recultured
Vancouver examples: Vancity Buzz, Hello Vancity
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33. SUMMARY
Use social media to:
Find the right people and expand your network
earn more about organizations you would like to
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work for
nhance what potential employers see when they
E
Google your name
Continue to learn about your industry and passions
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34. BONUS TIPS!
Offer a hand and be helpful.
ocial media is a supplement - don’t forget
S
to network offline.
uthenticity counts. Be professional, but be
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YOU!
Have fun!
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35. Questions?
kcclaveria.com
kc@kcclaveria.com
@kcclaveria
http://ca.linkedin.com/in/kcclaveria
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