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Confessions of a Digital Agency
Hello Monday
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Hello Monday



 Confessions of a
 Digital Agency
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Hello Monday



 Thank you for
 having us!
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— First things first



 Short
 introduction
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— About Us



 Who
 Are
 We
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




                                      Jakob Kahlen
                                   Creative Director


                         Andreas Anderskou
                         Account Director
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Hello Monday



 Hello Monday
 in short
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 Hello Monday
 Digital Creative Agency
•   A name with a meaning
•   Founded in 2006
•   Offices in Aarhus, Copenhagen & New York
•   26 employees
•   Digital strategy, concepts, design and programming
•   Awards: 42 FWAs, 5 Webby Awards, 3 Cannes Lions
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Hello Monday



 Confession
 Time!
Agency Presentation ——————— 2011
Hello Monday




 —— Confession 1


 Creative processes
 are not always fun
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 1


 Build a playground
 rather than a
 production factory
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— What is a a playground in our world?


 Playground ingredients
•   Live out our passion for great design and creative use of technology
• Always push borders with clients to make projects more fun (for everyone)
• Always have room to experiment and try new things

• Never take the easy route!
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 BOKS
 Quiz to make your
 kids healthier
 — http://boksquiz.org


 · Playground rather than a production facility
 · Creative and curious approach to technology
 · Design values: Rooted in classic design craftmanship
 BOKS — Quiz
BOKS — Quiz
Agency Presentation ——————— 2011
Hello Monday




 —— Confession 2


 Bad projects kill
 passion and creativity
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 2


 Choose the right
 projects for the right
 reasons
Confessions of a Digital Agency
Hello Monday




—— Monday Money



Hello Monday
Currency ™
The parameters




Fun     Fame   Fortune   Forward
How we started out...




Fun        Fame    Fortune    Forward
We quickly got to...




Fun        Fame    Fortune   Forward
What we’re aiming at...




Fun    Fame    Fortune   Forward
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 LEGO
 Life of George
 — http://vimeo.com/30783373




 · Playground rather than a production facility
 · Creative and curious approach to technology
 · Design values: Rooted in classic design craftmanship
 LEGO — Life Of George
LEGO — Life Of George   2011
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 3


 Awards are an
 addiction
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 3


 Don’t be obsessed with
 awards. Use them wisely.
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 4


 Team work is
 hard work
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 4


 The collective brain
 is smarter than the
 individual brain.
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 5


 It’s hard to find
 good people
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday



 —— Lesson 5


 When you meet employees who are
 passionate about delivering world class
 digital creative, while being nice, helpful and
 sociable with their colleagues and have a
 conscience to keep going until a project is
 finished even though they're not asked to do
 so and smart enough to go home at 5pm most
 days to spend time with their family and
 friends. Hire them!
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 6


 It’s hard to be creative
 when you’re overworked
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 6


 Get a life!
•   Eat lunch together - get to know the people you work with
•   Work concentrated from 9-5
•   Don’t be afraid to have a life outside work - or a kid
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 7


 A company without a
 philosophy is like a ship
 without a compass
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 7


 Have a philosophy
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 Joy of
 Use!
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




                                   · Tickle the brain
                                   · Please the eye
                                   · Play it by heart
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




                                   Tickle the
                                   Brain
                                   · Be clever and useful
                                   · Motivate curiosity and creativity
                                   · Use new technology to make people go: “Wow!”
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




                                   Please
                                   the Eye
                                   · Make it distinctive, loveable and memorable
                                   · Don’t be affraid to get emotional, nostalgic, naive, etc.
                                   · Craft it like you mean it
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




                                   Play it by
                                   Heart
                                   · Connect the heart of the brand to the heart of the consumer
                                   · Be passionate! Show people you love them
                                   · Be generous! Give them a reason to love you back
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 MoMA
 Century of the Child
 — www.moma.org/centuryofthechild




 · Playground rather than a production facility
 · Creative and curious approach to technology
 · Design values: Rooted in classic design craftmanship
 MoMA — Century of the Child
Confessions of a Digital Agency
Hello Monday




MoMA — Century of the Child
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 8


 If it feels like
 advertising, we are
 doing it wrong
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 8


 Be true,
 not gimmicky
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




                                   User experience




                                       Technology

                                       Design

                                       Strategy
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 Less like ...
• Advertising

•A  gimmick
• An interruption

• Tricking people
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 B&O PLAY
 Online identity
 through content
 — www.youtube.com/watch?v=i4T49M-3gkE
 — www.beoplay.com

 · Playground rather than a production facility
 · Creative and curious approach to technology
 · Design values: Rooted in classic design craftmanship
 B&O PLAY — Digital brand platform
Confessions of a Digital Agency
Hello Monday




B&O PLAY — Digital brand platform
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 9


 It’s tempting to do stuff
 just because it looks nice
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 9


 Nice design is not enough,
 projects should also have
 a strong idea
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 Google
 Demo Slam
 — vimeo.com/30783408
 — www.demoslam.com




 · Playground rather than a production facility
 · Creative and curious approach to technology
 · Design values: Rooted in classic design craftmanship
 Google — Demo Slam
Google — Demo Slam
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 10


 Pitching is part of
 the game
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 10


 Go all in!
•   Think outside the brief!
• Do it right or don’t pitch at all!
• You have to learn something from it!

• Don’t be afraid to lose!
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Confession 11


 Clients don’t always
 spot your great ideas
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 11


 Don’t throw your
 brilliant ideas away
Agency Presentation ——————— 2011
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Agency Presentation ——————— 2011
Hello Monday
Agency Presentation ——————— 2011




                                                                                Free!
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 — https://itunes.apple.com/us/app/beanie-and-the-balloonist/id491921803?mt=8
 — www.madeonamonday.org
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 12


 Anything gets boring
 after a while
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 —— Lesson 12


 Know when it is
 time to leave
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 Thank you
 for not
 leaving!
Agency Presentation ——————— 2011
 Confessions of a Digital Agency
Hello Monday
 Hello Monday




 See you
 Out there...
• @hellomondaycom
• www.facebook.com/hellomonday
• www.hellomonday.com

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