Hello Monday is a digital creative agency that presented confessions and lessons they've learned over the years. Some of their confessions included creative processes not always being fun, bad projects killing passion, and finding good employees being difficult. Their lessons focused on building a creative playground environment, choosing projects for the right reasons, having a company philosophy, and knowing when it's time to leave a project/client. They provided examples of their creative work for clients such as LEGO and MoMA.
2. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Hello Monday
Confessions of a
Digital Agency
3. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Hello Monday
Thank you for
having us!
4. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— First things first
Short
introduction
5. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— About Us
Who
Are
We
6. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
Jakob Kahlen
Creative Director
Andreas Anderskou
Account Director
7. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Hello Monday
Hello Monday
in short
8. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
Hello Monday
Digital Creative Agency
• A name with a meaning
• Founded in 2006
• Offices in Aarhus, Copenhagen & New York
• 26 employees
• Digital strategy, concepts, design and programming
• Awards: 42 FWAs, 5 Webby Awards, 3 Cannes Lions
9. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Hello Monday
Confession
Time!
11. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 1
Build a playground
rather than a
production factory
12. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— What is a a playground in our world?
Playground ingredients
• Live out our passion for great design and creative use of technology
• Always push borders with clients to make projects more fun (for everyone)
• Always have room to experiment and try new things
• Never take the easy route!
13. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
BOKS
Quiz to make your
kids healthier
— http://boksquiz.org
· Playground rather than a production facility
· Creative and curious approach to technology
· Design values: Rooted in classic design craftmanship
BOKS — Quiz
16. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 2
Choose the right
projects for the right
reasons
17. Confessions of a Digital Agency
Hello Monday
—— Monday Money
Hello Monday
Currency ™
22. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
LEGO
Life of George
— http://vimeo.com/30783373
· Playground rather than a production facility
· Creative and curious approach to technology
· Design values: Rooted in classic design craftmanship
LEGO — Life Of George
24. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 3
Awards are an
addiction
25. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 3
Don’t be obsessed with
awards. Use them wisely.
26. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 4
Team work is
hard work
27. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 4
The collective brain
is smarter than the
individual brain.
30. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 5
It’s hard to find
good people
31. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 5
When you meet employees who are
passionate about delivering world class
digital creative, while being nice, helpful and
sociable with their colleagues and have a
conscience to keep going until a project is
finished even though they're not asked to do
so and smart enough to go home at 5pm most
days to spend time with their family and
friends. Hire them!
32. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 6
It’s hard to be creative
when you’re overworked
33. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 6
Get a life!
• Eat lunch together - get to know the people you work with
• Work concentrated from 9-5
• Don’t be afraid to have a life outside work - or a kid
34. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 7
A company without a
philosophy is like a ship
without a compass
35. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 7
Have a philosophy
37. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
· Tickle the brain
· Please the eye
· Play it by heart
38. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
Tickle the
Brain
· Be clever and useful
· Motivate curiosity and creativity
· Use new technology to make people go: “Wow!”
39. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
Please
the Eye
· Make it distinctive, loveable and memorable
· Don’t be affraid to get emotional, nostalgic, naive, etc.
· Craft it like you mean it
40. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
Play it by
Heart
· Connect the heart of the brand to the heart of the consumer
· Be passionate! Show people you love them
· Be generous! Give them a reason to love you back
41. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
MoMA
Century of the Child
— www.moma.org/centuryofthechild
· Playground rather than a production facility
· Creative and curious approach to technology
· Design values: Rooted in classic design craftmanship
MoMA — Century of the Child
42. Confessions of a Digital Agency
Hello Monday
MoMA — Century of the Child
43. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 8
If it feels like
advertising, we are
doing it wrong
44. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 8
Be true,
not gimmicky
45. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
User experience
Technology
Design
Strategy
46. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
Less like ...
• Advertising
•A gimmick
• An interruption
• Tricking people
47. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
B&O PLAY
Online identity
through content
— www.youtube.com/watch?v=i4T49M-3gkE
— www.beoplay.com
· Playground rather than a production facility
· Creative and curious approach to technology
· Design values: Rooted in classic design craftmanship
B&O PLAY — Digital brand platform
48. Confessions of a Digital Agency
Hello Monday
B&O PLAY — Digital brand platform
49. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 9
It’s tempting to do stuff
just because it looks nice
50. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 9
Nice design is not enough,
projects should also have
a strong idea
51. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
Google
Demo Slam
— vimeo.com/30783408
— www.demoslam.com
· Playground rather than a production facility
· Creative and curious approach to technology
· Design values: Rooted in classic design craftmanship
Google — Demo Slam
53. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 10
Pitching is part of
the game
54. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 10
Go all in!
• Think outside the brief!
• Do it right or don’t pitch at all!
• You have to learn something from it!
• Don’t be afraid to lose!
55. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Confession 11
Clients don’t always
spot your great ideas
56. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 11
Don’t throw your
brilliant ideas away
62. Agency Presentation ——————— 2011
Free!
Confessions of a Digital Agency
Hello Monday
Hello Monday
— https://itunes.apple.com/us/app/beanie-and-the-balloonist/id491921803?mt=8
— www.madeonamonday.org
63. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 12
Anything gets boring
after a while
64. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
—— Lesson 12
Know when it is
time to leave
65. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
Thank you
for not
leaving!
66. Agency Presentation ——————— 2011
Confessions of a Digital Agency
Hello Monday
Hello Monday
See you
Out there...
• @hellomondaycom
• www.facebook.com/hellomonday
• www.hellomonday.com