Analysis of Turkey Enterprise ICT investment Market Trends and Drivers in 2016 Report

ICT investment trends in Turkey; Enterprise ICT spending
patterns through to the end of 2016
Published: Oct 2015
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Turkey is a growing economy with favourable investment climate for the ICT sector owing
to its manpower potential, advanced logistics infrastructure, and relatively favourable
cost structure. Meanwhile, encouraged by favourable local economic conditions, and
backed by strong domestic demand, Turkish enterprises are looking towards expansion
opportunities, which in turn are expected to boost ICT expenditure across various sectors.
Also the government and public agencies supporting the ICT sector, Turkish enterprises
are rigorously investing in different ICT sub domains and taking advantage of various
advanced technology areas such as cloud computing and mobility.
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investment-trends-in-turkey-enterprise-ict-spending-patterns-through-to-the-end-of-
2016.html .
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Key Findings
survey shows that Turkish enterprises are increasingly investing in hardware and software
owing to the proliferation of thin client devices and to streamline their operations
Owing to the enterprises' need to achieve agility, lower total cost of ownership, and
achieve diversity in deployment methods, Turkish enterprises are investing in major
technologies such as enterprise applications and business intelligence
Meanwhile, Turkish enterprises are spending earnestly on service support and help desk
and applications outsourcing in order to gain competitive advantage and focus on their
core competencies.
Synopsis : ICT investment trends in Turkey presents the findings from a survey of 94
Turkish enterprises regarding their Information and Communications Technology (ICT)
investment trends. The survey investigates how Turkish enterprises currently allocate
their ICT budgets across the core areas of enterprise ICT expenditure: hardware,
software, IT services, communications, and consulting.
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The report illustrates the core technologies Turkish enterprises are investing in,
including enterprise applications, business intelligence, and mobility. Understand
the approach adopted by Turkish enterprises to purchase technology and get a
better insight into ICT vendors and services providers when pitching their
solutions to Turkish enterprises.
In particular, it provides an in-depth analysis of the following:
How ICT budgets are set to change in 2015 in terms of their overall size
Allocation across the core elements of IT spend, including hardware, software,
services, communications, and consulting
Distribution of ICT Lira in areas such as the networks, applications, service desk,
and data centers
Which ICT functions Turkish enterprises are interested in outsourcing
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Turkish enterprises' investment priorities based on their budget allocations across core
technology categories such as enterprise applications, business intelligence, and mobility.
Factors that are influencing Turkish enterprises' investments in each technology category
How Turkish enterprises' IT budgets are currently allocated across various segments
within a technology category
Turkish enterprises' distribution of their ICT budget across various segments within a
technology category
Vendor satisfaction ratings for various core and advanced technology categories
Insight into Turkish enterprises' preferred buying approaches
Business and IT objectives that Turkish enterprise are looking to achieve through their IT
investment strategies
Factors that are influencing Turkish enterprises' decisions to select an ICT provider
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Reasons To Buy
Understand how the Turkish enterprise ICT landscape is set to change in 2015 to prioritize
your target market, Comprehend how ICT Lira are being allocated by Turkish enterprises
in specific verticals and size bands to improve your market penetration
Make effective business decisions by recognizing the opportunities within each of the
core areas of ICT spend (hardware, software, IT services, telecommunications, and
consulting) , Realign your sales initiatives by understanding the current strategic
objectives of Turkish enterprises
Enhance your market segmentation with the included, detailed breakdown of
opportunities within selected technology categories (enterprise applications, business
intelligence, and mobility) , Prioritize your focus areas by understanding which factors are
influencing Turkish enterprises' decisions when selecting an ICT provider
Understand the changes in customers' priorities and identify the business and IT
objectives that Turkish enterprises are looking to achieve through their ICT investment
strategies
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Analysis of Turkey Enterprise ICT investment Market Trends and Drivers in 2016 Report

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Analysis of Turkey Enterprise ICT investment Market Trends and Drivers in 2016 Report