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Business Plan – Market Approach Includes components ofthe marketing plan from:• Growth trends in the         industry  • T...
Target Market Criteria – Most Critical    Component of the Market Approach• Have a thorough  understanding of who  you are...
Breakdown of the major target market          characteristics                       psychological        age              ...
Know Your Competitors!• The  positioning  technique is a  great way to  start thinking  where you  stand in the  eyes of  ...
The Marketing Plan in FocusUncontrollableFactors of markettwoUncontrollable FactorsOf market one    Controllable    Factor...
Strategize and Implement• Single  Differentiated  Entry?• Multiple  Differentiated  Entry?• Simultaneous  Entry?• What do ...
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Business plan – market approach

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by : pejvak panahian

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Business plan – market approach

  1. 1. Business Plan – Market Approach Includes components ofthe marketing plan from:• Growth trends in the industry • The strength and potential entry of new competitors • Unique position statement
  2. 2. Target Market Criteria – Most Critical Component of the Market Approach• Have a thorough understanding of who you are selling to.• There is the geographic target market and the demographic target market.
  3. 3. Breakdown of the major target market characteristics psychological age social income & gender spending habits
  4. 4. Know Your Competitors!• The positioning technique is a great way to start thinking where you stand in the eyes of consumers and competitors
  5. 5. The Marketing Plan in FocusUncontrollableFactors of markettwoUncontrollable FactorsOf market one Controllable Factors • Price • Place • Promotion • Product
  6. 6. Strategize and Implement• Single Differentiated Entry?• Multiple Differentiated Entry?• Simultaneous Entry?• What do you want to achieve in 5 months? 1 year?5 years?
  • amigashe

    Sep. 30, 2015

by : pejvak panahian

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