Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals. Do I have a workshop for you! Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

1. If You Can Do
This ONE THING,
You Can Do
Social Media
8 things every MARKETER
needs to know

6. 01

8. 02

9. Before you entertain a
social media strategy,
you first need a
business strategy.

10. When you
think of
social
media…

11. Don’t think of
tactics and channels.

13. When you
think of
social
media…

14. ✓ Mobilizing your supporters
✓ Building brand loyalty
✓ Responding to customers
✓ Discovering ambassadors and
detractors
✓ Demonstrating thought
leadership
✓ Tracking industry trends
✓ Monitoring competitors
✓ Attracting media attention
✓ Generating leads
✓ Recruiting employees and
partners
✓ Keeping colleagues up to date
✓ Securing search engine equity
Think of strategies
you’re already doing.

16. 03

17. 1

22. 2

23. CONTENT

27. 3

28. ✓
✓
✓
✓
✓
✓
✓
✓

31. On publish
1 hourlater
3 hourslater
Next day
Next week
Next month
2 months

32. 04

60. 05

64. 1. listen to our customers firsthand.
2. respond to them firsthand.
3. quash potential crises before they materialize.

65. 06

74. 07

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