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@joshsteimle
Major PR Exposure
Without Major Media
@joshsteimle
Everyonewantsthis…
@joshsteimle
@joshsteimle
Why?
@joshsteimle
• Credibility
@joshsteimle
• Credibility
• Influence
@joshsteimle
• Credibility
• Influence
• Sales
@joshsteimle
• Credibility
• Influence
• Sales
• Ego
@joshsteimle
Traditional PR
@joshsteimle
Traditional PR
• Pressrelease
@joshsteimle
Traditional PR
• Pressrelease
• Pitch(begging)
@joshsteimle
Traditional PR
• Pressrelease
• Pitch(begging)
• BeDonaldTrump
@joshsteimle
Whatifyoudidn’tneed
any ofthat?
@joshsteimle
3Ways
@joshsteimle
1.LinkedIn Pulse
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
Butwho willseethis?
@joshsteimle
Forbes vs. Pulse
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
Key:GetFeatured
How?
HowtoGetYourArticleFeaturedon
LinkedInPulseby JohnWhite
@joshsteimle
2.BuzzFeedCommunity
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
How to Get Major PR Exposure Without Major Media
How to Get Major PR Exposure Without Major Media
How to Get Major PR Exposure Without Major Media
How to Get Major PR Exposure Without Major Media
@joshsteimle
@joshsteimle
Key:Getfeatured
How?
HowIMadeittotheFrontPageof
BuzzFeedTwice,andHowYouCan
ToobyMatthewBarby
@joshsteimle
3. SlideShare
@joshsteimle
@joshsteimle
6decks,6months
@joshsteimle
@joshsteimle
Key:Getfeatured
How?
HowtoMakeAwesomeSlideShares:
Tips&TricksbySlideShare
@joshsteimle
TheProcess
• Write blog post
• CopytoPulse, BuzzFeed,Medium
• ConvertandposttoSlideShare
• Share onsocialmediachannels
@joshsteimle
TheRewards
• Credibility
• Influence
• Sales
• MajorMedia
@joshsteimle
Questions?
Twitter: @joshsteimle
Blog:joshsteimle.com

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How to Get Major PR Exposure Without Major Media