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S P S S
Statistical Package for Social Science
INTRODUCTION: WHAT IS
SPSS?
 Originally it is an acronym of Statistical
Package for the Social Science but now it
stands for Statistical Product and Service
Solutions
 One of the most popular statistical packages
which can perform highly complex data
manipulation and analysis with simple
instructions
2
Instructor-Dr.ParikshitJoshi
PRE-REQUISITE
Variables
Data
Measurement Scales
Code Book
Steps involved in hypothesis
testing
3
Instructor-Dr.ParikshitJoshi
VARIABLES
A concept which can take on different
quantitative values is called a variable.
 Ex. What are variables you would consider in
buying a second hand bike?
Brand
Type
Age
Condition (Excellent, good, poor)
Price
4
Instructor-Dr.ParikshitJoshi
 Dichotomous variables (having two values
only)
Yes or No
Male or Female
 Income, age or a test score are the examples of
continuous variables.
 These variables may take on any value within
a given range, or in some cases, an infinite set.5
Instructor-Dr.ParikshitJoshi
TYPES OF VARIABLES
 Independent Variable
 Dependent Variable
 Moderating Variable
 Extraneous Variable
6
Instructor-Dr.ParikshitJoshi
MEASUREMENT SCALES
 The process of assigning numbers to objects in
such a way that specific properties of the objects
are faithfully represented by specific properties
of the numbers.
 Types of Scales:
 Nominal
 Ordinal
 Scale
 Interval
 Ratio
7
Instructor-Dr.ParikshitJoshi
NOMINAL SCALE
 Nominal or categorical data is data that comprises of
categories that cannot be rank ordered – each
category is just different
 Example:
 What is your gender? ( Please tick)
 Male
 Female
8
Instructor-Dr.ParikshitJoshi
ORDINAL SCALE
 Ordinal data is data that comprises of categories
that can be rank ordered.
Example:
 How satisfied are you with the level of service
you have received? (please tick)
 Very satisfied
 Somewhat satisfied
 Neutral
 Somewhat dissatisfied
 Very dissatisfied 9
Instructor-Dr.ParikshitJoshi
• Interval data measured on a continuous scale and
has no true zero point.
• Examples:
•Time – moves along a continuous measure or
seconds, minutes and so on and is without a zero
point of time.
• Temperature – moves along a continuous measure
of degrees and is without a true zero.
INTERVAL SCALE
10
Instructor-Dr.ParikshitJoshi
• Ratio data measured on a continuous scale and
does have a true zero point.
• Examples:
• Age
• Weight
• Height
RATIO SCALE
11
Instructor-Dr.ParikshitJoshi
CHOICE OF SCALES IN SPSS
 The default is Scale, which refers to an
interval or ratio level of measurement.
 Choose Nominal for categorical data,
 and Ordinal if your data involve rankings,
or ordered values.
12
Instructor-Dr.ParikshitJoshi
PREPARING THE CODE BOOK
 Before you can enter the information from your
questionnaire, interviews or experiment into
SPSS it is necessary to prepare a ‘codebook’.
 This is a summary of the instructions you will
use to convert the information obtained from
each subject or case into a format that SPSS can
understand.
 Sheet of Exercise 1 13
Instructor-Dr.ParikshitJoshi
STARTING WITH SPSS
SPSS Windows
Two Windows
Data Window and Variable Window
Output Window 14
Instructor-Dr.ParikshitJoshi
DATA EDITOR
• Spreadsheet-like system for defining,
entering, editing, and displaying data.
Extension of the saved file will be “.sav”
15
Instructor-Dr.ParikshitJoshi
VARIABLE VIEW WINDOW
 This sheet contains information about the data set that
is stored with the dataset
Click
16
Instructor-Dr.ParikshitJoshi
OUTPUT WINDOW
17
Instructor-Dr.ParikshitJoshi
BASIC OPERATIONS IN SPSS
 Variable Entry (adding or deleting a variable)
 Data Entry (adding or deleting the data)
 Saving the data
 Importing data from Excel file
 Checking the data entered
 Sorting the data
 Transforming the data
18
Instructor-Dr.ParikshitJoshi
DATA ANALYSIS WITH SPSS
 Frequencies
 This analysis produces frequency tables showing
frequency counts and percentages of the values of
individual variables.
 Descriptives
 This analysis shows the maximum, minimum, mean, and
standard deviation of the variables
 Correlation analysis
 Correlation analysis is used to describe the strength and
direction of the linear relationship between two variables.
 Reliability
19
Instructor-Dr.ParikshitJoshi
RELIABILITY
 The reliability of a scale indicates how free it is from
random error.
 Two frequently used indicators of a scale’s reliability
are test-retest reliability (also referred to as
‘temporal stability’) and internal consistency.
 The test-retest reliability of a scale is assessed by
administering it to the same people on two different
occasions, and calculating the correlation between the
two scores obtained.
20
Instructor-Dr.ParikshitJoshi
RELIABILITY……
 The second aspect of reliability that can be assessed
is internal consistency.
 This is the degree to which the items that make up
the scale are all measuring
 the same underlying attribute (i.e. the extent to
which the items ‘hang together’).
 Internal consistency can be measured in a number of
ways.
 The most commonly used statistic is Cronbach’s
coefficient alpha (available using SPSS)
21
Instructor-Dr.ParikshitJoshi
RELIABILITY…..
 This statistic provides an indication of the average
correlation among all of the items that make up the
scale.
 Values range from 0 to 1, with higher values
indicating greater reliability.
 While different levels of reliability are required,
depending on the nature and purpose of the scale,
Nunnally (1978) recommends a minimum level of .7.
22
Instructor-Dr.ParikshitJoshi
thank YOU!!
Warm Regards:
Dr. Parikshit Joshi
E-mail: drparikshitjoshi@gmail.com
Blog: www.joshimannu.blogspot.com
23
Instructor-Dr.ParikshitJoshi

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Research Methodology (MBA II SEM) - Introduction to SPSS

  • 1. S P S S Statistical Package for Social Science
  • 2. INTRODUCTION: WHAT IS SPSS?  Originally it is an acronym of Statistical Package for the Social Science but now it stands for Statistical Product and Service Solutions  One of the most popular statistical packages which can perform highly complex data manipulation and analysis with simple instructions 2 Instructor-Dr.ParikshitJoshi
  • 3. PRE-REQUISITE Variables Data Measurement Scales Code Book Steps involved in hypothesis testing 3 Instructor-Dr.ParikshitJoshi
  • 4. VARIABLES A concept which can take on different quantitative values is called a variable.  Ex. What are variables you would consider in buying a second hand bike? Brand Type Age Condition (Excellent, good, poor) Price 4 Instructor-Dr.ParikshitJoshi
  • 5.  Dichotomous variables (having two values only) Yes or No Male or Female  Income, age or a test score are the examples of continuous variables.  These variables may take on any value within a given range, or in some cases, an infinite set.5 Instructor-Dr.ParikshitJoshi
  • 6. TYPES OF VARIABLES  Independent Variable  Dependent Variable  Moderating Variable  Extraneous Variable 6 Instructor-Dr.ParikshitJoshi
  • 7. MEASUREMENT SCALES  The process of assigning numbers to objects in such a way that specific properties of the objects are faithfully represented by specific properties of the numbers.  Types of Scales:  Nominal  Ordinal  Scale  Interval  Ratio 7 Instructor-Dr.ParikshitJoshi
  • 8. NOMINAL SCALE  Nominal or categorical data is data that comprises of categories that cannot be rank ordered – each category is just different  Example:  What is your gender? ( Please tick)  Male  Female 8 Instructor-Dr.ParikshitJoshi
  • 9. ORDINAL SCALE  Ordinal data is data that comprises of categories that can be rank ordered. Example:  How satisfied are you with the level of service you have received? (please tick)  Very satisfied  Somewhat satisfied  Neutral  Somewhat dissatisfied  Very dissatisfied 9 Instructor-Dr.ParikshitJoshi
  • 10. • Interval data measured on a continuous scale and has no true zero point. • Examples: •Time – moves along a continuous measure or seconds, minutes and so on and is without a zero point of time. • Temperature – moves along a continuous measure of degrees and is without a true zero. INTERVAL SCALE 10 Instructor-Dr.ParikshitJoshi
  • 11. • Ratio data measured on a continuous scale and does have a true zero point. • Examples: • Age • Weight • Height RATIO SCALE 11 Instructor-Dr.ParikshitJoshi
  • 12. CHOICE OF SCALES IN SPSS  The default is Scale, which refers to an interval or ratio level of measurement.  Choose Nominal for categorical data,  and Ordinal if your data involve rankings, or ordered values. 12 Instructor-Dr.ParikshitJoshi
  • 13. PREPARING THE CODE BOOK  Before you can enter the information from your questionnaire, interviews or experiment into SPSS it is necessary to prepare a ‘codebook’.  This is a summary of the instructions you will use to convert the information obtained from each subject or case into a format that SPSS can understand.  Sheet of Exercise 1 13 Instructor-Dr.ParikshitJoshi
  • 14. STARTING WITH SPSS SPSS Windows Two Windows Data Window and Variable Window Output Window 14 Instructor-Dr.ParikshitJoshi
  • 15. DATA EDITOR • Spreadsheet-like system for defining, entering, editing, and displaying data. Extension of the saved file will be “.sav” 15 Instructor-Dr.ParikshitJoshi
  • 16. VARIABLE VIEW WINDOW  This sheet contains information about the data set that is stored with the dataset Click 16 Instructor-Dr.ParikshitJoshi
  • 18. BASIC OPERATIONS IN SPSS  Variable Entry (adding or deleting a variable)  Data Entry (adding or deleting the data)  Saving the data  Importing data from Excel file  Checking the data entered  Sorting the data  Transforming the data 18 Instructor-Dr.ParikshitJoshi
  • 19. DATA ANALYSIS WITH SPSS  Frequencies  This analysis produces frequency tables showing frequency counts and percentages of the values of individual variables.  Descriptives  This analysis shows the maximum, minimum, mean, and standard deviation of the variables  Correlation analysis  Correlation analysis is used to describe the strength and direction of the linear relationship between two variables.  Reliability 19 Instructor-Dr.ParikshitJoshi
  • 20. RELIABILITY  The reliability of a scale indicates how free it is from random error.  Two frequently used indicators of a scale’s reliability are test-retest reliability (also referred to as ‘temporal stability’) and internal consistency.  The test-retest reliability of a scale is assessed by administering it to the same people on two different occasions, and calculating the correlation between the two scores obtained. 20 Instructor-Dr.ParikshitJoshi
  • 21. RELIABILITY……  The second aspect of reliability that can be assessed is internal consistency.  This is the degree to which the items that make up the scale are all measuring  the same underlying attribute (i.e. the extent to which the items ‘hang together’).  Internal consistency can be measured in a number of ways.  The most commonly used statistic is Cronbach’s coefficient alpha (available using SPSS) 21 Instructor-Dr.ParikshitJoshi
  • 22. RELIABILITY…..  This statistic provides an indication of the average correlation among all of the items that make up the scale.  Values range from 0 to 1, with higher values indicating greater reliability.  While different levels of reliability are required, depending on the nature and purpose of the scale, Nunnally (1978) recommends a minimum level of .7. 22 Instructor-Dr.ParikshitJoshi
  • 23. thank YOU!! Warm Regards: Dr. Parikshit Joshi E-mail: drparikshitjoshi@gmail.com Blog: www.joshimannu.blogspot.com 23 Instructor-Dr.ParikshitJoshi

Notas do Editor

  1. Ordinal data works with the same assumptions as nominal data but is more complex in that here, whilst still comprising of categories, now the categories themselves can be rank-ordered i.e. one category has more or less of some underlying quality than being in another category. What does this mean? We can make statistical judgements about the relative position of one value to another and can perform limited mathematical calculations.
  2. Temperature and true zero – whilst there is a zero degrees this is a measure of temperature!
  3. This window shows the actual data values and the name of the variables.