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Powerful & Effective
         Presentation
               Design

      Part 1 – Slide Design




Helping you to stand out
This may
  NOT
be for you
NOT for the Top 5%
NOT for the Bottom 5%
IT IS
for
the
90%...
‘Death by PowerPoint’




‘Fantastic
Presentation!’
Words to describe your
   presentation…


        Brilliant




                    P
        Simple
       Powerful
     ...
This is not…



O   How to present



O   How to talk to your audience



O   How to look the part
How to


P   DESIGN
    effective
     slides
Low expectations
  can easily be
   exceeded
In summary…

The guidance on
PowerPoint design
has changed

We can take a lead
now or catch up later

What is the guidance...
Why
use a PowerPoint
  Presentation?
Have your audience

Get IT
     quicker
Why
new guidelines?
In 2005 a new presentation style helped
  win $253m from US drugs company!

                     ‘Frighteningly Powerful’
...
Since 2005 there has been an explosion
 of books based on science & research




   2005   2007   2008   2009    2010
We need to catch up before we
       get left behind
     Manchester using
     these techniques    Knowledge &
        si...
Do they work



For Us?
Presentations for…
  Bids & Marketing
   System Options
   Concept Design
 In Place of Reports
What the experts say…

      “PowerPoint is no longer just a
      visual aid for presenters.

      More and more compani...
Great Feedback from
  Clients & Team…


 „A fantastic presentation‟
 John Mothersole, Chief Executive
 Sheffield City Coun...
Excellent Feedback from
   Presenters & Staff
 „Fantastic. The message is much clearer
 and even more powerful with pictur...
Why?
The Science behind it…

       Briefly…
Three key findings of science


        Memory overload



        In the mind of your audience



        2 channel brain
Don’t overload working memory




Sensory                   Long-term
            Working
If your audience’s brain
gets overloaded then
interest is lost and you
lose the power to
persuade
Our minds (and your audience) are
      always asking WHY?
Our minds have to filter out
everything that is irrelevant
Information




              Message????
You need to make it easier for
    the minds of your audience
Because…

    Easier on the mind

           = Interest for ...
Place your conclusion/message
     before your evidence

           “You can double the chance
           your message is ...
We need to engage both
channels of an audience’s brain




                        visual cortex



   auditory cortex
‘Written and spoken words use the same
short-term memory, so when both are received
at the same time, the audience suffers...
Using images doubles the recall rate

              “What technique can make
              twice as many people
          ...
What
are the new guidelines?
Amplification through simplification
What were the key points?
What’s wrong with this slide?
3 simple rules…


     One point
     per slide


     Clearly State
     what that one point is


     Illustrate
     th...
One point
      per slide


Extra slides are free!
Clearly State
what that one point is
Headlines NOT Headings
Replace a heading with a
      headline…

Create a news article
      Headline
Stuart Pearce’s Post-Match Interview

     England lost 3-2 to the Netherlands in a friendly as Arjen
     Robben's late w...
11 Words
8 Words
Petrol Prices

Petrol has been pushed up by oil prices, which have
risen in recent months due to tensions over Iran's
nucl...
5 Words
Everything we do is driven by
        Sustainability


Corporate
 Targets                            Sustainability




  ...
We recommend
Adiabatic Cooling
            (needs
            additional
            mechanical
            cooling)
Illustrate
that point
Use AutoCAD Impression


              Tenant
              Comms
               Room
              Cooling
Use photo’s and images
Use photo’s and images




  Electrical
   System
Diagrammatic
Highlight the conclusions of your data
These techniques result in
 ENGAGING Presentations
  Easier for Non-                    Get the
Technical Audience        ...
The difference is clear… Swords




After…
Clear, simple and concise slides
A typical presentation
Illustrate
your point to
Enhance
your message
One surprising
 side-effect…

 Most people
will not want a
 copy of your
presentation!
Parts 2 & 3 coming soon…



         Part 2
         Presenting Your
         Data

         Part 3
         Structuring Y...
Let’s all
stand out


 in 2012
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Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 1 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 2 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 3 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 4 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 5 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 6 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 7 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 8 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 9 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 10 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 11 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 12 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 13 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 14 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 15 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 16 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 17 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 18 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 19 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 20 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 21 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 22 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 23 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 24 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 25 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 26 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 27 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 28 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 29 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 30 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 31 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 32 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 33 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 34 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 35 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 36 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 37 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 38 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 39 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 40 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 41 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 42 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 43 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 44 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 45 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 46 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 47 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 48 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 49 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 50 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 51 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 52 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 53 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 54 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 55 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 56 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 57 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 58 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 59 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 60 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 61 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 62 Simple, Powerful & Effective Powerpoint Presentation Slide Design Slide 63
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Simple, Powerful & Effective Powerpoint Presentation Slide Design

How can we design presentation slides that powerfully convey our message and engage our audience?

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Simple, Powerful & Effective Powerpoint Presentation Slide Design

  1. 1. Powerful & Effective Presentation Design Part 1 – Slide Design Helping you to stand out
  2. 2. This may NOT be for you
  3. 3. NOT for the Top 5%
  4. 4. NOT for the Bottom 5%
  5. 5. IT IS for the 90%...
  6. 6. ‘Death by PowerPoint’ ‘Fantastic Presentation!’
  7. 7. Words to describe your presentation… Brilliant P Simple Powerful Fantastic Clear Easy Concise
  8. 8. This is not… O How to present O How to talk to your audience O How to look the part
  9. 9. How to P DESIGN effective slides
  10. 10. Low expectations can easily be exceeded
  11. 11. In summary… The guidance on PowerPoint design has changed We can take a lead now or catch up later What is the guidance and how can we take advantage of it?
  12. 12. Why use a PowerPoint Presentation?
  13. 13. Have your audience Get IT quicker
  14. 14. Why new guidelines?
  15. 15. In 2005 a new presentation style helped win $253m from US drugs company! ‘Frighteningly Powerful’ Voted by Amazon as Best Book of 2007
  16. 16. Since 2005 there has been an explosion of books based on science & research 2005 2007 2008 2009 2010
  17. 17. We need to catch up before we get left behind Manchester using these techniques Knowledge & since 2008 adoption increasing 2012
  18. 18. Do they work For Us?
  19. 19. Presentations for… Bids & Marketing System Options Concept Design In Place of Reports
  20. 20. What the experts say… “PowerPoint is no longer just a visual aid for presenters. More and more companies are shifting to PowerPoint and away from text for day-to-day documents. PowerPoint has become one of the business leaders most important tools for winning in the idea marketplace.”
  21. 21. Great Feedback from Clients & Team… „A fantastic presentation‟ John Mothersole, Chief Executive Sheffield City Council „Brilliant, really easy to understand‟ Lynda Mather, Director G&T Project Management „Simple, clear and concise‟ Simon Haste, Head of Property Cats Protection
  22. 22. Excellent Feedback from Presenters & Staff „Fantastic. The message is much clearer and even more powerful with pictures. I love the way you‟ve built the story‟ Lee Hardy „The presentation went down really well, with the information really easily digested… it does our reputation a power of good‟ Nigel Hodgson, Ex-Director, Foreman Roberts „I can see why the client was impressed…. simple but clearly thought out‟ Duncan Zealey
  23. 23. Why? The Science behind it… Briefly…
  24. 24. Three key findings of science Memory overload In the mind of your audience 2 channel brain
  25. 25. Don’t overload working memory Sensory Long-term Working
  26. 26. If your audience’s brain gets overloaded then interest is lost and you lose the power to persuade
  27. 27. Our minds (and your audience) are always asking WHY?
  28. 28. Our minds have to filter out everything that is irrelevant
  29. 29. Information Message????
  30. 30. You need to make it easier for the minds of your audience Because… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved
  31. 31. Place your conclusion/message before your evidence “You can double the chance your message is understood by putting your conclusions before your supporting data. You can make readers 15% more likely to understand your slide if you use a complete sentence as the title”
  32. 32. We need to engage both channels of an audience’s brain visual cortex auditory cortex
  33. 33. ‘Written and spoken words use the same short-term memory, so when both are received at the same time, the audience suffers from overload’ Advanced Presentations by Design (2008) Asgdhi sjdsdk djfkl lsksld • This is a bullet pointed list sdlsks kddloe lksdop eoekos • that contains the same information fkd ldkfo slkd dfklor mdldo • that the presenter is saying but lskso not making any impact • you‟re not listening because you‟re reading the • whilst your reading bullet points!
  34. 34. Using images doubles the recall rate “What technique can make twice as many people remember your idea? The difference in all the studies was the use of visual imagery. This is called the picture- superiority effect and has been well known for at least 40 years.”
  35. 35. What are the new guidelines?
  36. 36. Amplification through simplification
  37. 37. What were the key points?
  38. 38. What’s wrong with this slide?
  39. 39. 3 simple rules… One point per slide Clearly State what that one point is Illustrate that point
  40. 40. One point per slide Extra slides are free!
  41. 41. Clearly State what that one point is
  42. 42. Headlines NOT Headings
  43. 43. Replace a heading with a headline… Create a news article Headline
  44. 44. Stuart Pearce’s Post-Match Interview England lost 3-2 to the Netherlands in a friendly as Arjen Robben's late winner halted a comeback that looked to have earned Pearce's side a draw. But the emphasis will now turn to the search for Fabio Capello's replacement. "I would be confident taking the squad to the Euros, that wouldn't daunt me at all," said Pearce. "I don't think after that period I have the experience for the job. All I'm doing is buying the Football Association some time. "The full-time manager of England at this moment in time is probably somebody else, not me."
  45. 45. 11 Words
  46. 46. 8 Words
  47. 47. Petrol Prices Petrol has been pushed up by oil prices, which have risen in recent months due to tensions over Iran's nuclear plans and unrest in the region. The weak pound has also been making oil, which is bought in US dollars, more expensive for British buyers. The price of Brent crude oil hit a 43-month high on Thursday, peaking at $128.40 a barrel in New York. The average price of diesel, which was already at an all-time high, continued to rise to 144.67p per litre, Experian Catalist said.
  48. 48. 5 Words
  49. 49. Everything we do is driven by Sustainability Corporate Targets Sustainability Life Comfort Building Expectancy Regulations Energy Capital Running Energy Use Cost Cost Management MEP Design
  50. 50. We recommend Adiabatic Cooling (needs additional mechanical cooling)
  51. 51. Illustrate that point
  52. 52. Use AutoCAD Impression Tenant Comms Room Cooling
  53. 53. Use photo’s and images
  54. 54. Use photo’s and images Electrical System Diagrammatic
  55. 55. Highlight the conclusions of your data
  56. 56. These techniques result in ENGAGING Presentations Easier for Non- Get the Technical Audience Message Faster Faster & Better Decision Making
  57. 57. The difference is clear… Swords After…
  58. 58. Clear, simple and concise slides
  59. 59. A typical presentation
  60. 60. Illustrate your point to Enhance your message
  61. 61. One surprising side-effect… Most people will not want a copy of your presentation!
  62. 62. Parts 2 & 3 coming soon… Part 2 Presenting Your Data Part 3 Structuring Your Presentation
  63. 63. Let’s all stand out in 2012
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How can we design presentation slides that powerfully convey our message and engage our audience?

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