Facebook finally pulled the plug on almost all content from pages and will now prioritize posts that “spark conversations and meaningful interactions between people”. • From Marc Z: https://www.facebook.com/zuck/posts/10104413015393571 • News Feed FYI: https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together This is probably the most significant change to Facebook’s News Feed in years, so expect a dip in video views, post reach, and website traffic.

1. Facebook Armageddon
TheendoftheNewsFeedasweknowit.

2. Facebook Armageddon -What you need to know
“Publiccontent--postsfrombusinesses,brandsand
media--iscrowdingoutthepersonalmomentsthat
leadustoconnectmorewitheachother.”
- Mark Zuckerberg

3. Facebook Armageddon -What you need to know
Facebook Armageddon - The end of the News Feed as we know it
“We'remakingamajorchangetohowwebuild
Facebook.I'mchangingthegoalIgiveourproductteams
fromfocusingonhelpingyoufindrelevantcontentto
helpingyouhavemoremeaningfulsocialinteractions.”
- Mark Zuckerberg

4. Facebook Armageddon -What you need to know
Facebook Armageddon - The end of the News Feed as we know it
https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together
To spark more meaningful conversations between
people, the News Feed will now emphasize:
• Posts from friends that spark inspire back-and-forth
comments conversations between friends.
• Videos and news articles that prompt back-and-forth
discussion between friends.
• Continue to prioritize posts from friends and family over
posts from nonprofits, brands, and local businesses.

5. Facebook Armageddon -What you need to know
Facebook Armageddon - The end of the News Feed as we know it
Strategies that will now work on Facebook:
• Stop posting content that doesn’t engage.
• Focus 100% on create meaningful discussions.
• Ask for advice and recommendations.
• Share news your people are already talking about.
• Facebook Live broadcast with rich discussion.
• Create meaningful discussions in a Facebook group.
• Highly sharable content on your website.
• Skirt the algorithm with your email newsletter.

6. Facebook Armageddon -What you need to know
Facebook Armageddon - The end of the News Feed as we know it
“…livevideosoftenleadtodiscussionamong
viewersonFacebook–infact,livevideosonaverage
getsixtimesasmanyinteractionsasregularvideos.”
- Adam Mosseri, Head of News Feed

7. Facebook Armageddon
Whatdoyouguysthink?

8. Facebook Armageddon -What you need to know
https://www.johnhaydon.com/hdcb