Memorándum de Entendimiento (MoU) entre Codelco y SQM
Social media nonprofitcenter0913
1. Media Training:
Social Media Training and Strategy
Despina Pappas
PR and Marketing Coordinator
BroadBased Communications
2. •PR and Marketing Coordinator
•Digital Project Management
•Social Media Fiend
•Flagler College Graduate & past tour guide
•Volunteer
•Elephant Lover
Despina A. Pappas
4. Strategy
•What are you goals for Social
Media?
•What SM Outlets would you like to
use?
•Make a schedule! Editorial
calendars are not just for
publications.
Online Policy
Does your company/organization
have an online policy?
If yes, know it.
If no, create it!
6. Best Practices
The Dos and the Don’ts of your online presence.
“House Rules” document on your pages.
“Right to Delete” Policy.
7. Quick Tips
1.Create a strategy, and stick to it
2.Cultivate a strong community
3.State your purpose and your request in a clear matter
4.Create BUZZ and excitement
5.Do your research and learn the lingo
6.Keep talking!
7.Think outside the box (Causes, contests, events – try
anything once)
Video. Updated each year, really interesting points.
Create a strategy. Plan ahead – monthly focus, daily focus, make spreadsheets. Online policy – what you are allowed to talk about online, time sensitive materials, who is tasked with updates and who has access.
Facebook, Twitter, Google +, LinkedIn, Pinterest, etc. Hootsuite, Tweet Deck, Facebook Scheduling, Klout. Which is best for your audience and your message.
RULES. These also include your audience.
RULES. These also include your audience.
Fashion on the Fly event. Bloggers/Media personalities invited to participate in a contest. 30 minutes to dress mannequins according to a secret theme. HUGE social media interactions. These can be cost effective and helpful.