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- 2. Team Members Amanda Burton Joey Angela Burns Calhoun Jessie Jeremiah Hackney Comer Starbucks 10/31/2011
- 3. Table of Contents • Introduction: Then and Now • Mission Statement (1990-2008) • Ethics • SWOT Analysis – Strengths, Weaknesses, Opportunities, Threat • Strategies, Competition, Charts • Mission Statement (2008-Present) • Action Plan & Recommendations • Conclusion Starbucks 10/31/2011
- 4. Then… • First Starbucks opened in Seattle Washington • March 30, 1971 • Jerry Baldwin-English Teacher • Gordon Bowker-Writer • Zev Siegh – History Teacher Starbucks 10/31/2011
- 5. Then… • Entrepreneur Howard Schultz joined the company in 1982 • Director of Retail Operations and Marketing • Idea of selling beverages Starbucks 10/31/2011
- 6. Then… • April, 1984 first store to sell beverages was opened • Served 400 customers – over the 250 customer average at their best store • II Giornale Acquires Starbucks • Howard Schultz – Starbuck’s President and CEO Starbucks 10/31/2011
- 7. Now… • World's premier roaster and retailer of specialty coffee • 8,812 company-owned stores • 7,852 licensed stores in more than 50 countries Starbucks 10/31/2011
- 8. Now… • Annual sales of about $10 billion as of April 2010 • Sell : beverages, pastries, whole bean coffee, ground coffee, and coffee-related products Starbucks 10/31/2011
- 9. Mission Statement 1990 – October 2008 • Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. Starbucks 10/31/2011
- 10. Ethics Starbucks™ Shared Planet™ is committed to doing business responsibly. A better way to help each other and the planet. Starbucks 10/31/2011
- 12. SWOT Analysis Strengths Strategies Weaknesses Threats Opportunities Starbucks 10/31/2011
- 13. Strengths • Leading retailer and roaster for brand specialty coffee in the world • Known for providing superior products and services • Number 7 on Fortune Magazine's "100 Best Companies to Work For" for 2008 • Consistent high quality of service • Limited number of strong competitors • High market share and market growth Starbucks 10/31/2011
- 14. Weaknesses • High pricing because of the quality ingredients used • Starbucks refuses to guarantee that milk, beverages, chocolate, ice cream, and baked goods sold in the company’s stores are free of genetically- modified ingredients • Strong presence in the U.S. - more than three quarters of its cafes located in the domestic market • In order to reduce business risk, expansion is needed Starbucks 10/31/2011
- 15. Opportunities • High growth of economy and market in Indonesia, especially in urban areas • Could diverse their product not only in coffee • The potential employees are educated people which make it easier to train them • Strong financial support Starbucks 10/31/2011
- 16. Threats • Competitors and copycat brands could pose potential threats • Sentimental issue to the bad effect of coffee from society • Global financial crisis - makes people tend not to spend • Threats of substitute products and services such as colas, teas or juices that are sold in retails • Exposed to rises in the cost of coffee and dairy products Starbucks 10/31/2011
- 17. Strategies • Maximize market penetration • Provide a relaxing social atmosphere • Offer high-quality products • Encourages a great working environment • Achieve profitability Starbucks 10/31/2011
- 18. Competition McDonalds Dunkin Donuts Second Cup New World Coffee Caribou Coffee Starbucks 10/31/2011
- 19. Starbucks 10/31/2011
- 20. Starbucks 10/31/2011
- 21. Product Diversification Starbucks 10/31/2011
- 22. Starbucks 10/31/2011
- 23. Starbucks 10/31/2011
- 24. SBUX (NASDAQ) Starbucks 10/31/2011
- 25. Mission Statement October 2008 - Present Starbucks 10/31/2011
- 26. Action Plan & Recommendations • Enhance atmosphere – Entertainment to attract more customers • Increase marketing • Advertise • Sales promotions • Promote healthy products Starbucks 10/31/2011
- 27. Work Cited Our Relationships. (n.d.). Extending our reach one relationship at a time.. Retrieved October 27, 2011, from www.starbucks.com/responsibility/learn- more/relationships People, W. A., Learning, W. C., Customers, s. t., (employees), p., & Suppliers.. (2011, October 11). Responsibility | Starbucks Coffee Company. Starbucks Coffee Company. Retrieved October 20, 2011, from http://www.starbucks.com/responsibility Starbucks to offer a juicier menu?. (n.d.). Entertainment | Recipes | Love | Contests | Beauty | Parenting. Retrieved October 28, 2011, from http://www.sheknows.com/food-and-recipes/articles/844409/starbucks-to-offer- a-jucier-menu Thompson, A., & Shah, A. (n.d.). Starbucks Strategy and Internal Initiatives to Return to Profitable Growth. Global Business Strategy Simulation Game. Retrieved October 25, 2011, from http://www.glo-bus.com/DocViewer/# Starbucks 10/31/2011