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REDESIGNING
PURDUE LIBRARIES
WEBSITE
TAO ZHANG
DIGITAL USER EXPERIENCE SPECIALIST
PURDUE UNIVERSITY LIBRARIES
WHY REDESIGN?
Significant part of library service
Access to electronic resources
Books
Purdue collections
Library service
Purdue website redesign
THE PROCESS
Discovery
Information
Architecture
Site
Prototyping
User stories
Personas
Content inventory
Sitemap
Wireframes
Visual Design
& Theming
Content types
Page mockups
Implementation
Completed
look & feel
Testing &
Launch
Staging
User testing
& refinement
DISCOVERY
Students
Faculty
Library staff
Contextual inquiry
Interviews
Google analytics
Content inventory
USABILITY LAB
DISCOVERY
Dominance of search
DISCOVERY | CONTENT
DISCOVERY | CONTENT
Quick access
DISCOVERY | CONTENT
DISCOVERY
“Too many and often redundant links.”
“Difficult to find information.”
Users want:
Quick access to resources
Information about library facilities
DESIGN PLAN
• Personas
• Content
• Sitemap
• Gap analysis
• Design
PERSONAS
Jenny
Sophomore
Article
Course reserve books
Library hours
Brian
3rd year PhD
student
Database
Google Scholar
Kate
Article
Database
Services
Associate
Professor
SITEMAP
GAP ANALYSIS | EXAMPLE
HOMEPAGE
NAVIGATION
LIBRARY PAGE
LIBRARY PAGE
Purdue website redesign
Purdue website redesign
Purdue website redesign
BEHIND THE SCENE
Content workflow
User profiles
Pre-fetched index
Searching across databases
Single UI for all search results
QUESTIONS?
zhan1022@purdue.edu

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Purdue website redesign

Notas do Editor

  1. The library website has become a significant aspect of the Libraries and the services provided by the libraries, as the demand and consequently number of online journals, books, and resources continues to increase. The design and user experience of the library website is critical for the libraries to provide essential services to patrons in a timely and efficient manner. User-centered information architecture: The website content and features should be organized based on users’ goals, tasks, expectations and understandings. The library website has a wide range of users. The challenge is to realize that there are other users (e.g., potential donors, peer institutions, and alumni) and important factors (e.g., highlighting research achievements and special events) that need to be taken into account. The information architecture is essentially a balance between the majority of users’ needs and “business” requirements.
  2. Discovery: 2 focus groups, 14 user interviews with faculty, graduate and undergraduate students. At every step I seek feedback from developers, marketing associates, other stakeholders and users.
  3. No survey: behavior more important than opinions.
  4. No survey: behavior more important than opinions.
  5. Many users learn to choose what databases to use from peers and faculty advisors. Users resort to Google Scholar partly because they have limited knowledge about databases and Google Scholar does not ask them to choose databases to begin their search. The simple search box on the homepage of Purdue e-Archives does not present the search results as the users expected. They cannot easily see where a result is from. The advanced search works better for users because they can limit their search to particular collections. This type of knowledge/help is not well communicated on the website. Less experienced users tend to have limited knowledge or experience with services like ILL and Ask a Librarian.
  6. Many users learn to choose what databases to use from peers and faculty advisors. Users resort to Google Scholar partly because they have limited knowledge about databases and Google Scholar does not ask them to choose databases to begin their search. The simple search box on the homepage of Purdue e-Archives does not present the search results as the users expected. They cannot easily see where a result is from. The advanced search works better for users because they can limit their search to particular collections. This type of knowledge/help is not well communicated on the website. Less experienced users tend to have limited knowledge or experience with services like ILL and Ask a Librarian.
  7. Exact item search
  8. (publishing, archives, data)
  9. Reorganized the content into these categories
  10. Convey credibility with design quality and consistency Focus on core user needs Use clear and consistent language in labeling to increase user confidence Promote intangibles through visual design and messaging
  11. Convey credibility with design quality and consistency Focus on core user needs Use clear and consistent language in labeling to increase user confidence Promote intangibles through visual design and messaging
  12. Create a fresh, modern, and welcoming site, with a clear personality brand for the library; Streamline homepage access to search functionality and core user tasks; Create a Web site that accommodates a dynamic, continually updated online presence, with a clear emphasis on innovative library initiatives and offerings; Design a Web site infrastructure that is flexible and nimble.